Comments on: Geeky Web Design Part II – Who Are These People and What Do They Want?

By: Bob Wilson

Bob Wilson — Mon, 25 Feb 2008 01:04:37 +0000

Kelley & Nicole,

I have done this with my site. It features an integrated blog where I write only for consumers. Since I’m in San Diego where distressed sellers are the rule, I started doing a series on HR 3648 from its introduction to its passage and becoming law. I then wrote an overview of the new law.

The response has been far more than I expected.

By: Kerrie

Kerrie — Sun, 24 Feb 2008 23:46:05 +0000

I have been trying to figure out how to market ME. I’m a bit different than the “typical realtor” in that I sold new homes for over 10 years and that my personal is “owl, bull, tiger” quoting Charles Clark? I am almost equal parts to the tee with NO lamb.

How do I attract people that will appreciate my thorough, scientific and numbers approach to real estate. I believe that my main asset is being able to take the emotion out of the listing price or buying price using data. I do also agree that buying or selling is an emotional experience but help the numbers take precedence. I also have an extensive psychology background that helps diffuse this. I work well with engineers and creative types, not so well with nice church ladies who must ask everyone they know before they make a decision. I have several types of websites right now & have taught myself to create & maintain them however am not very successful at increasing the page rankings. There are services you can pay but my budget is tight & I’d at least like to know how they do it so that I can make sure I am getting my money’s worth.

I work great with email, text, google searches for info & more but need to get my site seen. Any ideas?

By: Kelley Koehler

Kelley Koehler — Fri, 02 Nov 2007 03:31:02 +0000

Hi Nicole – that’s the question I’d love to have answered too! I’ve been reading a lot about online marketing and persuasion, and the recurring theme is to keep providing the right information, at the right time, to keep someone moving forward to take an action: to register, to email or call, to do whatever it is that you want them to do. We’ve been spending a lot of time thinking about the various types of visitors, what I can give them, and then taking it a step further – define what I want them to do. Only one way to see if it works, eh?

By: Nicole Mills

Nicole Mills — Thu, 01 Nov 2007 20:40:16 +0000

“I’m running with the idea that answering questions that can’t be answered elsewhere will make people want to work with me: an implied quid pro quo. Does this make me a useless bag of information? Am I really adding value, answering a need, becoming useful? Or was Mom right about not buying the cow if the milk is free?”

Hi Kelley,
I’m constantly wondering about this. Since I started using a website, it’s always been my opinion that it should provide information…lots of it. I try to put relevant, useful info. too, not the canned, keyword stuffed crap you find on many RE sites. I also provide this information in hopes that the consumer will see that I’m providing something that others aren’t, and doing so in a “real” voice.

I do get comments, occasionally, from clients that they like my site, and find it useful. Those comments keep me working on my site, but I do often wonder…am I providing too much and not asking enough in return??

By: Benn Rosales

Benn Rosales — Mon, 22 Oct 2007 15:20:11 +0000

I think you have to, it’s a very expensive task.

By: Kelley Koehler

Kelley Koehler — Mon, 22 Oct 2007 15:06:28 +0000

thanks guys – we’re aiming high on this one.

By: Benn Rosales

Benn Rosales — Mon, 22 Oct 2007 14:05:21 +0000

geez, your site is going to be awesome…

By: Carson Coots

Carson Coots — Mon, 22 Oct 2007 13:38:59 +0000

What a great way to approach a site… We are in the process of developing a master-planned community website, and one of the challenges is breaking up the audience into segments and targeting each effectively. Good way to brainstorm.