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Social Media

Facebook touts their security stats, we do the shocking math



Lani Rosales | 2011/10/29  | 34 Comments

facebook1 Facebook touts their security stats, we do the shocking math

600,000 invasions every day

Recently, Facebook announced a variety of new features and launched a cheerily colored infographic outlining their security measures and what was immediately noticeable to researchers is their equally cheery claim that “only 0.6%” of Facebook’s one billion logins are compromised.

Under one percent of logins getting hacked doesn’t sound all that bad, in fact, that sounds relatively successful, but when broken down, that’s 600,000 logins every day that are compromised. That gave us pause. One researcher broke it down to one login compromised every 140 milliseconds.

Let’s do some more math on this. If there are roughly 312 million Americans, and the average household size (according to the Census Bureau) is 2.59 people. If you divide the population (~312 million) by the average household size (~2.6), you get 120 million American households. If 0.6 percent of all 120 million American households were broken into on a daily basis, that would be 72,000 homes per day invaded. Break that down further and you get 50 homes burglarized every minute. The FBI says there were roughly 2,199,125 burglaries at last count per year (2009) which equates to an average of only 4 home invasions per minute in America.

America would scream bloody murder

So if suddenly, the home invasion rate went up 12.5 percent, do you think that would be acceptable, or would Americans scream bloody murder that the world was ending, police were not doing their job, and that criminals were out of hand. Homeowners would form legitimate neighborhood watches and feel panicked at the rise in crime.

So why the lack of concern by most Facebook users? Is it apathy that we just live in a horrible neighborhood and have resigned that no bars (or security measures in the case of Facebook) will keep the home invaders (or hackers) out of our homes (or Facebook accounts)? Why is it that people understand home invasion but care not about Facebook accounts? Of course the two are different- one involves tangible property and alters lives and is much more dangerous, but the point is how disturbing “only 0.6%” really is.


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This article published on Saturday, October 29th, 2011 at 12:20 am | Contact the editor

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Topics: Social Media

About this Columnist (Full Profile)

AGBeat Editor-in-Chief: Lani, named one of Real Estate’s 100 Most Influential, as well as 12 Most Influential Women in Real Estate, is a business writer hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often burried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.

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Comments (34)

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  1. RealEstate Babble:

    AgentGenius: Facebook touts their security stats, we do the shocking math http://t.co/WsJo2iN8 Full http://t.co/FJX4f0BP
  2. Elise Groves:

    Facebook touts their security stats, we do the shocking math http://t.co/96UyzAPE | Agent Genius
  3. Real Estate Ninja:

    Facebook touts their security stats, we do the shocking math http://t.co/aqMlax6I
  4. UGMS:

    Facebook touts their security stats, we do the shocking math http://t.co/Oz1EuZRU | Agent Genius
  5. Rebekah Radice:

    Facebook touts their security stats, we do the shocking math http://t.co/ZIdSWWd1 | Agent Genius
  6. Thad Schell:

    Real Estate News: Facebook touts their security stats, we do the shocking math http://t.co/Ukbfg203
  7. Michael Corley:

    Facebook touts their security stats, we do the shocking math http://t.co/pJ8VluEl
  8. Paula Henry ?:

    Facebook touts their security stats, we do the shocking math http://t.co/Fy5IMChp via @AGBeat
  9. Patty Knaggs:

    Really?Facebook touts their security stats, we do the shocking math http://t.co/ckGVpikS via @AGBeat
  10. Agent Ken:

    Facebook touts their security stats, we do the shocking math …
    http://t.co/ZTmtW7aF
  11. AGBeat:

    This gives some shocking perspective on how frequently hacked Facebook accounts REALLY are: http://t.co/zQaeCtUp
  12. AgentGenius:

    Facebook brags about how secure logins are, but we do the shocking math: http://t.co/4UiIwEkz
  13. steffencheryl:

    Facebook touts their security stats, we do the shocking math http://t.co/p3qATH3C via @AGBeat
  14. Kirsten Lindquist:

    Gives one pause…for thought! http://t.co/EyT4ZemM
  15. Jeff Eraca:

    Facebook touts their security stats, we do the shocking math http://t.co/WFVx3lsa via @AGBeat
  16. AGBeat:

    Facebook touts their security stats, we do the shocking math http://t.co/Fy5IMChp via @AGBeat
  17. AGBeat:

    Facebook touts their security stats, we do the shocking math http://t.co/p3qATH3C via @AGBeat
  18. Karen Highland:

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  19. bryon danielson:

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  20. bryon danielson:

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  21. bryon danielson:

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  22. elizabethrobb:

    Facebook touts their security stats, we do the shocking math http://t.co/caBURapi via @AGBeat
  23. elizabethrobb:

    Facebook touts their security stats, we do the shocking math http://t.co/caBURapi via @AGBeat
  24. AGBeat:

    Facebook touts their security stats, we do the shocking math http://t.co/IJP6v8KA via @AGBeat
  25. AGBeat:

    Facebook touts their security stats, we do the shocking math http://t.co/IJP6v8KA via @AGBeat
  26. AGBeat:

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  27. AgentGenius:

    Facebook touts their security stats, we do the shocking math http://t.co/caBURapi via @AGBeat
  28. Sotheby's-Orlando:

    Facebook Privacy Concerns Are Very Real and Shocking……. http://t.co/swj4XlnH
  29. AGBeat:

    Facebook touts their security stats, we do the shocking math http://t.co/e5qkYLha via @AGBeat
  30. WelcomeHomeNWI.com:

    Facebook touts their security stats, we do the shocking math http://t.co/oFr5X1xK #chicago #realestate
  31. James K Barath, CMPS:

    Facebook touts their security stats, we do the shocking math http://t.co/Sr3JpkPf
  32. J. Kotowski:

    Facebook touts their security stats, we do the shocking math http://t.co/Sr3JpkPf
  33. We Love Facebook, but We Love AGBeat More « Just Ask Madeline's Blog:

    [...] lives and is much more dangerous, but the point is how disturbing “only 0.6%” really is.  http://agbeat.com/real-estate-technology-new-media/facebook-touts-their-security-stats-we-do-the-sho… Rate this: Share this:MoreFacebookTwitterDiggStumbleUponRedditPrintEmailLike this:LikeBe the first [...]
  1. matt cohen says:
    2011/10/29 at 6:04 pm

    A reasonable question to ask is if Facebook is not breaking breach notification laws by not analyzing what PII is at risk via Facebook and ALL Connected sites and performing all mandated steps

    Reply

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