Clipboard, Pocket offer simple content bookmarking, organization

Two bookmarking sites to take on Evernote

While Evernote has long been the reigning king of bookmarking content and organizing information, it is not the only option on the market, and while there are many competitors, two stand out most brightly as they offer unique features that differentiate themselves and are both brand new to the public.

Clipboard

Clipboard is a virtual archive, allowing users to save anything online (not just text or images), and unlike other content bookmarking options, Clipboard keeps the original formatting, and hyperlinks and videos remain live within your clip. Once clipped, tags keep content organized and clips can be shared publicly, privately or with just a specific group of people.

Currently, Clipboard is invitation-only, but the site goes public in May. The company says, “Whether you’re clipping guitar tabs, potential rental properties, wedding ideas, research for a class or planning upcoming travel – Clipboard is a living archive.”

While Clipboard is currently available as a web app, we suspect the company will launch mobile support for devices soon.

Pocket

Formerly known as “Read it Later,” the company has relaunched as Pocket, seeks to take the pain out of bookmarking and having to remember where/what/how you bookmarked any web content, offering a new user interface that is simple and streamlined, presenting bookmarks in a magazine layout. What is most intriguing is that once saved, content does not even require an internet connection to be accessed, which can be a tremendous help for professionals on the go.

Users can integrate their Pocket account to save content from apps like Twitter, Zite, Flipboard and “more than 300 others,” adding that any app that currently integrates Read It Later will work with Pocket, just as before. Pocket lists can soon be accessed from almost any device, already available on the iPhone and iPad, and soon to be available on Android smartphones and tablets like the Kindle Fire.

Because Pocket is the next generation of Read It Later, the app is already well known in developer and publisher circles. The company says, “We’re dedicated to helping developers and publishers use Pocket to make the most of time-shifting and drive engagement inside their own apps and sites.”