Top Five Fonts To Use In Your Online Real Estate Marketing

What the font?!

Ever wonder why you’re more comfortable on one site more than others?  Ever wonder why it’s so much easier to read one site versus another?  Well, more than likely, it has a lot to do with how the ‘real estate’ on the website is used, namely the copy (copy is the text you’re reading right now).  

Color, layout, and organization are all very important, and the freshness of the design overall is what lends credibility and timeliness to the web copy (what your website actually says).  We often take into account these design elements before we ever read the website, (even if the website professed to have the cure to cancer), but one of the things that lends to that credibility is the actual font used within the copy of the website- it all goes hand in hand. So, without further ado:

Top Five Real Estate Web Fonts

1. Verdana

2. Georgia

3. Arial

4. Tahoma

5. Times New Roman

Identify Your Own Font!

The easiest way to identify your website’s font is to use a browser plugin to analyze elements, however, if you’re using WordPress, there is another way! Simply navigate to your WordPress dashboard:

Appearance, Editor, and this should lead you to your style.CSS (stylesheet) that looks like this:

We’ve been trying to tell you!

We’ve been talking for years about how the aesthetics of your online marketing are important, just as you take time to design your flyers, yard signs and business cards, you should tend to the visual appeal of your web marketing and font choice is one of the most basic and high impact choices you have to make.

Check out other AG articles on design choices:

• Fonts Enhance Your Marketing
• Type as Art
• 20 Response Modifiers
• The Marketing Sweet Spot
• Visual Site Optimization
• Blog Post Design Formula

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Keywords: fonts, Marketing, visual site optimization

Topics: Marketing