Comments on: Social real estate brokerage – the vision [ideas from 2008] http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/ News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 15:13:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: stephanie crawford http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-80689 stephanie crawford Wed, 02 Feb 2011 07:21:16 +0000 http://agentgenius.com/?p=2096#comment-80689 If I were to start a brokerage, I would do exactly what you are proposing here. And in a few years I may do just that. I'm curious if you could site any WP MU blogs that are already doing this well. My idea would be for each agent to have their own individual page (perhaps pages if they wanted them and were willing to customize) in addition to the main blog. The agents could point their vanity domains to their page if they were so inclined. I'd love to see a format where the entry page became "sticky" for the whole website. For instance, if a prospective client entered the website through Agent Anderson's page, any IDX registration or contact inquiry would be routed directly to that agent. If they entered through the main page the inquiries could be rotated or sent to the broker for follow up depending on the neighborhood that prospect searched. Benn, have you seen anything like this in action? If I were to start a brokerage, I would do exactly what you are proposing here. And in a few years I may do just that. I’m curious if you could site any WP MU blogs that are already doing this well.

My idea would be for each agent to have their own individual page (perhaps pages if they wanted them and were willing to customize) in addition to the main blog. The agents could point their vanity domains to their page if they were so inclined.

I’d love to see a format where the entry page became “sticky” for the whole website. For instance, if a prospective client entered the website through Agent Anderson’s page, any IDX registration or contact inquiry would be routed directly to that agent. If they entered through the main page the inquiries could be rotated or sent to the broker for follow up depending on the neighborhood that prospect searched.

Benn, have you seen anything like this in action?

]]> By: Bryan Thompson http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-79273 Bryan Thompson Tue, 11 Jan 2011 14:49:31 +0000 http://agentgenius.com/?p=2096#comment-79273 Benn, I see that the last comment on this article was from July 2008. I'm interested to know, have you seen a difference in the social brokerage idea since that time? Are there any markets where this may be better than others. I work for an association of Realtors in Missouri, and I would dare say 10-15% of our agents (because I work with them all the time) are actively engaged in social media as a part of their business - mostly Facebook. But I would say only 6% actually use it correctly and to its real potential. Are there some brokerages that have implemented these ideas? Benn, I see that the last comment on this article was from July 2008. I’m interested to know, have you seen a difference in the social brokerage idea since that time? Are there any markets where this may be better than others.

I work for an association of Realtors in Missouri, and I would dare say 10-15% of our agents (because I work with them all the time) are actively engaged in social media as a part of their business – mostly Facebook. But I would say only 6% actually use it correctly and to its real potential.

Are there some brokerages that have implemented these ideas?

]]> By: Michael Knies http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-79251 Michael Knies Tue, 11 Jan 2011 11:10:11 +0000 http://agentgenius.com/?p=2096#comment-79251 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Social real estate brokerage – the vision [ideas from 2008]: What you're outlining here Benn is almost exactly w... http://bit.ly/eE9slq</span></span> Social real estate brokerage – the vision [ideas from 2008]: What you're outlining here Benn is almost exactly w… http://bit.ly/eE9slq

]]> By: AgentGenius http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-94441 AgentGenius Tue, 25 May 2010 20:44:51 +0000 http://agentgenius.com/?p=2096#comment-94441 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@agentgenius Social Brokerage – The Vision http://bit.ly/6LuyA3</span></span> @agentgenius Social Brokerage – The Vision http://bit.ly/6LuyA3

]]> By: Nicole Boynton http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-14889 Nicole Boynton Mon, 28 Jul 2008 23:59:16 +0000 http://agentgenius.com/?p=2096#comment-14889 We are working on just this sort of thing at http://SkyRealtyAustin.com and we have seen tremendous results. The key is finding a way to relate to your audience by blogging about areas and neighborhoods that you have in depth knowledge of and a passion about. Your blog will ring true with readers because your enthusiasm will shine through and provide a true "connection" to the reader. We have about 45 agents in our office that enjoy and specialize in different areas so it makes sense for us to blog about the parts of town we know and introduce them to our readers with our own personal stories. I am very lucky to be part of an office that is making Social Brokerage a reality and even better, they don’t charge you for the leads generated by the blogs! Check us out and if you are in Austin you should considering joining our team! We are working on just this sort of thing at http://SkyRealtyAustin.com and we have seen tremendous results. The key is finding a way to relate to your audience by blogging about areas and neighborhoods that you have in depth knowledge of and a passion about. Your blog will ring true with readers because your enthusiasm will shine through and provide a true “connection” to the reader. We have about 45 agents in our office that enjoy and specialize in different areas so it makes sense for us to blog about the parts of town we know and introduce them to our readers with our own personal stories. I am very lucky to be part of an office that is making Social Brokerage a reality and even better, they don’t charge you for the leads generated by the blogs! Check us out and if you are in Austin you should considering joining our team!

]]> By: A few new posts and apps to consider | Social Media Club http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-11491 A few new posts and apps to consider | Social Media Club Tue, 17 Jun 2008 19:43:39 +0000 http://agentgenius.com/?p=2096#comment-11491 [...] Benn Rosales wrote a great post about getting real estate brokerages up to speed in social media. [...] [...] Benn Rosales wrote a great post about getting real estate brokerages up to speed in social media. [...]

]]> By: Janet http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-11477 Janet Tue, 17 Jun 2008 16:36:27 +0000 http://agentgenius.com/?p=2096#comment-11477 Excellent post. If only some of these old-school brokers would do 1/10th of your suggestions. Excellent post. If only some of these old-school brokers would do 1/10th of your suggestions.

]]> By: Matt Fagioli, on the emerging strategies behind broker blogging | RE Blog World Blog http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-10912 Matt Fagioli, on the emerging strategies behind broker blogging | RE Blog World Blog Tue, 10 Jun 2008 03:47:09 +0000 http://agentgenius.com/?p=2096#comment-10912 [...] Cronin calls them “Real Estate Broker Blogs 2.0“. Benn Rosales calls them “Social Brokerages“. We just call it a good idea. The premise is to pool the efforts of entire brokerage into [...] [...] Cronin calls them “Real Estate Broker Blogs 2.0“. Benn Rosales calls them “Social Brokerages“. We just call it a good idea. The premise is to pool the efforts of entire brokerage into [...]

]]> By: Benn Rosales http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-10910 Benn Rosales Tue, 10 Jun 2008 03:39:23 +0000 http://agentgenius.com/?p=2096#comment-10910 Eric, that is a huge concern and possibly the biggest reason I wrote the post- it would be a huge failure to go at it from any other direction then to stay local, stay human, and allow the agents to do what they do best - grow relationships. Eric, that is a huge concern and possibly the biggest reason I wrote the post- it would be a huge failure to go at it from any other direction then to stay local, stay human, and allow the agents to do what they do best – grow relationships.

]]> By: Eric- New Orleans Condos and Lofts http://agbeat.com/real-estate-coaching-tutorials/social-media/social-brokerage-the-vision/#comment-10908 Eric- New Orleans Condos and Lofts Tue, 10 Jun 2008 03:25:11 +0000 http://agentgenius.com/?p=2096#comment-10908 I would rather have my own blog and do my work. My broker would charge the agents for the leads or find some way to make some more money for the agents. That is just the way I see it. I would rather have my own blog and do my work. My broker would charge the agents for the leads or find some way to make some more money for the agents. That is just the way I see it.

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