Comments on: Seth Godin Tells Real Estate Agents to “Quit being an agent. Get a job doing something else.” http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/ News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 15:13:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marcia C. Todd http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-144283 Marcia C. Todd Mon, 30 Jan 2012 13:53:01 +0000 #comment-144283 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Seth Godin Tells Real Estate Agents to “Quit being an agent. Get a job doing something else.” http://t.co/yM1J8GMA via @AGBeat</span></span> Seth Godin Tells Real Estate Agents to “Quit being an agent. Get a job doing something else.” http://t.co/yM1J8GMA via @AGBeat

]]> By: Paul Mulligan http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-119851 Paul Mulligan Fri, 14 Oct 2011 13:47:18 +0000 #comment-119851 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">A Shortage in Sydney “Quit being an agent. Get a job doing something else.” http://t.co/MJXyhvmm via @AGBeat</span></span> A Shortage in Sydney “Quit being an agent. Get a job doing something else.” http://t.co/MJXyhvmm via @AGBeat

]]> By: John Novak http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-65467 John Novak Fri, 21 Mar 2008 09:22:45 +0000 #comment-65467 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@shashib Here's @mizzle's post on Seth Godin's keynote at the Keller Williams Family Reunion (our convention) http://agentgenius.com/?p=1284</span></span> @shashib Here’s @mizzle’s post on Seth Godin’s keynote at the Keller Williams Family Reunion (our convention) http://agentgenius.com/?p=1284

]]> By: Bob Nelson http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-5391 Bob Nelson Wed, 05 Mar 2008 06:38:56 +0000 #comment-5391 I was there when he said that and man did he have the agents nervous. Truth is that there is no way the number of agents wont drop like a rock. I bet that by the end of this year the NAR rosters will be 50% of what they are today. The challenge I have is learning about what I need to know now for this crazy market. I have only sold in the sellers market from over the last few years. Anyway, there is a great post about Seth and Realtors on www.timandjulieharris.com. I was there when he said that and man did he have the agents nervous. Truth is that there is no way the number of agents wont drop like a rock. I bet that by the end of this year the NAR rosters will be 50% of what they are today. The challenge I have is learning about what I need to know now for this crazy market. I have only sold in the sellers market from over the last few years. Anyway, there is a great post about Seth and Realtors on www.timandjulieharris.com.

]]> By: Mariana http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-4858 Mariana Sun, 24 Feb 2008 23:51:42 +0000 #comment-4858 Jay- I do not elieve that there is "a" perfect time to quit, as that "perfect time" will vary from person to person, situation to situation. Some people WILL wait until they hit the absolute bottom ... but who is to say when that really is? It's like saying, "Why are my keys ALWAYS in the last place I look?" Because you stop looking after you find them, of course they are in the last place. The same applies to quitting: A person will when they cannot handle it any more. To one person that time will be after one failed contract, while another person it will be after no closings in 6 months. Each person's threshhold for failure, stamina through rough times and definition of "bottom" is different. What this article is addressing is the fact that a lot of non-committed people became agents when times were easy and the new, shifting market is giving a lot of these agents the perfect opportunity to quit. And for those of us who are not going to quit, we need to shake up the marketing tree and approach things differently. SG is offering one way to do this. Jay- I do not elieve that there is “a” perfect time to quit, as that “perfect time” will vary from person to person, situation to situation. Some people WILL wait until they hit the absolute bottom … but who is to say when that really is?

It’s like saying, “Why are my keys ALWAYS in the last place I look?” Because you stop looking after you find them, of course they are in the last place. The same applies to quitting: A person will when they cannot handle it any more. To one person that time will be after one failed contract, while another person it will be after no closings in 6 months.

Each person’s threshhold for failure, stamina through rough times and definition of “bottom” is different.

What this article is addressing is the fact that a lot of non-committed people became agents when times were easy and the new, shifting market is giving a lot of these agents the perfect opportunity to quit. And for those of us who are not going to quit, we need to shake up the marketing tree and approach things differently. SG is offering one way to do this.

]]> By: Mariana http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-4856 Mariana Sun, 24 Feb 2008 23:41:03 +0000 #comment-4856 Bob- There are mega agents that are very successful and are not following SG's advice. In my town, those agents are thriving from their own book of business and personal referrals, not from new business. They built that book of business with tools and techniques that are not working as well anymore, but since they already have their "book" it doesn't matter, now, how they got it. For someone looking to build their book of business in this day and age, a re-focusing of marketing is necessary, IMHO. What SG offers is an insight to a way that we can market. Bob- There are mega agents that are very successful and are not following SG’s advice. In my town, those agents are thriving from their own book of business and personal referrals, not from new business. They built that book of business with tools and techniques that are not working as well anymore, but since they already have their “book” it doesn’t matter, now, how they got it.

For someone looking to build their book of business in this day and age, a re-focusing of marketing is necessary, IMHO. What SG offers is an insight to a way that we can market.

]]> By: Mariana http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-4855 Mariana Sun, 24 Feb 2008 23:37:30 +0000 #comment-4855 Missy - I believe that the term "niche" and "local" ARE one in the same, depending on who you talk to. Missy – I believe that the term “niche” and “local” ARE one in the same, depending on who you talk to.

]]> By: Bob Wilson http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-4853 Bob Wilson Sun, 24 Feb 2008 23:18:32 +0000 #comment-4853 Missy, I believe SG is saying that, but there are many mega agents whose success proves otherwise. Missy, I believe SG is saying that, but there are many mega agents whose success proves otherwise.

]]> By: Missy Caulk http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-4848 Missy Caulk Sun, 24 Feb 2008 18:48:17 +0000 #comment-4848 Mariana, my 2 cents are, that Seth is only saying you have to figure out a way to be Remarkable for our industry that the days of traditional marketing are obsolete, they all vie for the customers attention and you have to have alternative approaches to grab the consumer. In my area, agents are getting out that haven't wanted to learn new things and embrace new challenges. Commercials come on and I flip channels, and usually follow the news and something else I am watching, back and forth. I think all Seth is saying is we can't market to the masses anymore but to our niche, farm, or location. Some would call that hyper-local or niche. I think they are the same thing, don't you? or am I confused? Mariana, my 2 cents are, that Seth is only saying you have to figure out a way to be Remarkable for our industry that the days of traditional marketing are obsolete, they all vie for the customers attention and you have to have alternative approaches to grab the consumer.
In my area, agents are getting out that haven’t wanted to learn new things and embrace new challenges.
Commercials come on and I flip channels, and usually follow the news and something else I am watching, back and forth.
I think all Seth is saying is we can’t market to the masses anymore but to our niche, farm, or location. Some would call that hyper-local or niche. I think they are the same thing, don’t you? or am I confused?

]]> By: real estate Vancouver http://agbeat.com/real-estate-sales-marketing/seth-godin-tells-real-estate-agents-to-%e2%80%9cquit-being-an-agent-get-a-job-doing-something-else%e2%80%9d/#comment-4846 real estate Vancouver Sun, 24 Feb 2008 17:59:01 +0000 #comment-4846 Mariana - yes, you are right, but what will be the real impact? Do you think they will quit? My opinion is, that usually everybody tries to continue, until the fall to absolute bottom. The point of -perfect time- is, that everybody does miss it (and now I am not talking only about bussiness). Mariana – yes, you are right, but what will be the real impact? Do you think they will quit? My opinion is, that usually everybody tries to continue, until the fall to absolute bottom. The point of -perfect time- is, that everybody does miss it (and now I am not talking only about bussiness).

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