Comments on: Real Estate Advertising: Too much “I”, not enough “YOU”! http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/ News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 15:13:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bill Lublin http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6328 Bill Lublin Thu, 20 Mar 2008 03:29:29 +0000 http://agentgenius.com/?p=1450#comment-6328 Jay: I'm so diappointed that you focused on one facet of a large national advertiisng campaign - and you missed the Internet Guru ad that they are also running in which they emphasize the tecnology tools available to the consumer through Century 21 - but with all due respect - Century 21 has been a strong advocate for technology for years they are not luddites- The brand offers a huge number of on-line courses for agents (FREE - no Fees ) as well as advanced web based programs to help agents build business plans, increase productivty, etc. (some do have nominal fees to cover materials which the student might need) and these are both self-paced courses as well as instructor lead courses where agents interact across the country in a single virtual class - The brand has (at no charge to the agents) e-greetings, electronic newsletters for its agents, a free website wizard to help new agents craft effective websites, large libraries of marketing materials on line as well as tons of presentations for all facets of the business - an terrific web presence (go to google battle.com and type in century 21 and remax and see which gets more search results) and a strong emphasis on all things technology - Not to mention the fact that they have lead-router - a powerful proprietary program that sends web inquiries directly to the agents phone or email and provides the agent with an easy visual method of determining if he or she is following up in a timely manner (based upon theri business rules) - and offered a national brand website that linked to the idx feeds of its franchisees (through searchrouter technology) way before any other brand did so - and is currently working on a new iteration ofthat with increased functionality -not too mention the mapping features that they pioneered or the you tube channel they are using to expose their open house event in April of this year - I wouldn't want to get into a brand argument - that's why there is chocolate and vanilla - and even strawberry ice cream - all good (and besides if we argued , I would be right and you would be wrong so the argument would be very short :-) ) But I think you unfairly pulled the ad apart without giving credence to the fact that when the consumer only needs a computer, and not the services or a skilled and informed professional, we'll all be retired (or learning to say "Would you like fries with that?" However the computer response below was realy clever and funny - and sounds like she's dating the buyer anyway! :-) Jay: I’m so diappointed that you focused on one facet of a large national advertiisng campaign – and you missed the Internet Guru ad that they are also running in which they emphasize the tecnology tools available to the consumer through Century 21 – but with all due respect – Century 21 has been a strong advocate for technology for years they are not luddites- The brand offers a huge number of on-line courses for agents (FREE – no Fees ) as well as advanced web based programs to help agents build business plans, increase productivty, etc. (some do have nominal fees to cover materials which the student might need) and these are both self-paced courses as well as instructor lead courses where agents interact across the country in a single virtual class – The brand has (at no charge to the agents) e-greetings, electronic newsletters for its agents, a free website wizard to help new agents craft effective websites, large libraries of marketing materials on line as well as tons of presentations for all facets of the business – an terrific web presence (go to google battle.com and type in century 21 and remax and see which gets more search results) and a strong emphasis on all things technology – Not to mention the fact that they have lead-router – a powerful proprietary program that sends web inquiries directly to the agents phone or email and provides the agent with an easy visual method of determining if he or she is following up in a timely manner (based upon theri business rules) – and offered a national brand website that linked to the idx feeds of its franchisees (through searchrouter technology) way before any other brand did so – and is currently working on a new iteration ofthat with increased functionality -not too mention the mapping features that they pioneered or the you tube channel they are using to expose their open house event in April of this year -
I wouldn’t want to get into a brand argument – that’s why there is chocolate and vanilla – and even strawberry ice cream – all good (and besides if we argued , I would be right and you would be wrong so the argument would be very short :-) ) But I think you unfairly pulled the ad apart without giving credence to the fact that when the consumer only needs a computer, and not the services or a skilled and informed professional, we’ll all be retired (or learning to say “Would you like fries with that?” However the computer response below was realy clever and funny – and sounds like she’s dating the buyer anyway! :-)

]]> By: Kirsty Dunphey http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6321 Kirsty Dunphey Thu, 20 Mar 2008 00:40:35 +0000 http://agentgenius.com/?p=1450#comment-6321 What a bummer that this video's been taken down! Kirsty What a bummer that this video’s been taken down!

Kirsty

]]> By: Late Night Austin Real Estate http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6193 Late Night Austin Real Estate Tue, 18 Mar 2008 03:43:20 +0000 http://agentgenius.com/?p=1450#comment-6193 I think concentrating on "You" instead of "I" needs to be the goal whether on the internet or in person. Every time I interact with someone my goal is too offer something useful instead of just pushing my business card in their face. I think part of the problem with realtors national reputation is we place "I" instead of "you" by pushing people into becoming our clients instead of providing service where they feel a need to ask us for our services. I think concentrating on “You” instead of “I” needs to be the goal whether on the internet or in person. Every time I interact with someone my goal is too offer something useful instead of just pushing my business card in their face. I think part of the problem with realtors national reputation is we place “I” instead of “you” by pushing people into becoming our clients instead of providing service where they feel a need to ask us for our services.

]]> By: Blue Ridge Cabin Rentals http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6145 Blue Ridge Cabin Rentals Mon, 17 Mar 2008 11:22:46 +0000 http://agentgenius.com/?p=1450#comment-6145 I was at the REMAX in Orlando and found it an inspiring group. They have much to be proud of and I felt empowered from the event. I saw young and old agenets from Hall of Famers to agents who did really well in a slow market. Their charity work was amazing. It was a good look at the status of REMAX in Florida. I was at the REMAX in Orlando and found it an inspiring group. They have much to be proud of and I felt empowered from the event. I saw young and old agenets from Hall of Famers to agents who did really well in a slow market. Their charity work was amazing. It was a good look at the status of REMAX in Florida.

]]> By: Gatlinburg Real Estate | Annie Maloney http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6134 Gatlinburg Real Estate | Annie Maloney Mon, 17 Mar 2008 01:27:14 +0000 http://agentgenius.com/?p=1450#comment-6134 I aslo attended the C21 convention in Orlando and there was a strong emphasis on marketing. Social Markerting, networking, internet presence, and they provided many seminars regarding these topics. They even had a few SEOs there to discuss optimization. The new websites that will be available to C21 agents is from www.broadspire.com/century21 but it is not totally available yet until next month. It is a definate step in the right direction. I think that the video was taken out of context. I believe that they (C21) are going to jump on the interent bandwagon and they support it. But, they also want to drive the point home that the personal relationship with a GOOD realtor with the C21 brand could never be replaced by a computer. So, I think that they are in favor and support both sides of the equation and maybe just didn't do the best job conveying it. I aslo attended the C21 convention in Orlando and there was a strong emphasis on marketing. Social Markerting, networking, internet presence, and they provided many seminars regarding these topics. They even had a few SEOs there to discuss optimization. The new websites that will be available to C21 agents is from www.broadspire.com/century21 but it is not totally available yet until next month. It is a definate step in the right direction. I think that the video was taken out of context. I believe that they (C21) are going to jump on the interent bandwagon and they support it. But, they also want to drive the point home that the personal relationship with a GOOD realtor with the C21 brand could never be replaced by a computer. So, I think that they are in favor and support both sides of the equation and maybe just didn’t do the best job conveying it.

]]> By: Mike Farmer http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6127 Mike Farmer Sun, 16 Mar 2008 19:57:52 +0000 http://agentgenius.com/?p=1450#comment-6127 "You got this completely right! NAR’s own stats say that 86% of consumers go the the internet to start their search. Only 5% are looking for a franchise and only 3% are looking for a practitioner. THEY ARE LOOKING OR THE HOUSE!" Sometimes people don't know what they're looking for until they find it. I agree with Jay, except I would add to Matthew's response that by inserting our SERVICE into the mix we help clients who are going from pretty house to pretty house, which is what I think Jay is talking about. It's not about advertsing ME but rather my services -- this is where I think Web 2.0 will make the difference -- meeting clients online and saying "Let me introduce my services, perhaps I can make this process much more efficient and profitable." “You got this completely right! NAR’s own stats say that 86% of consumers go the the internet to start their search. Only 5% are looking for a franchise and only 3% are looking for a practitioner. THEY ARE LOOKING OR THE HOUSE!”

Sometimes people don’t know what they’re looking for until they find it. I agree with Jay, except I would add to Matthew’s response that by inserting our SERVICE into the mix we help clients who are going from pretty house to pretty house, which is what I think Jay is talking about. It’s not about advertsing ME but rather my services — this is where I think Web 2.0 will make the difference — meeting clients online and saying “Let me introduce my services, perhaps I can make this process much more efficient and profitable.”

]]> By: Mariana Wagner http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6124 Mariana Wagner Sun, 16 Mar 2008 19:28:54 +0000 http://agentgenius.com/?p=1450#comment-6124 Jay - Thank you for the videos. (I am still looking for that pic of LL...) I teach new agents... and one of the mantras I try to embed (which is a derivative of a KW lesson) is: <b>For every "I" statement you make, you need to follow it with at least 2 "YOU" statements. No one cares about you - just what you can do for them.</b> Jay – Thank you for the videos. (I am still looking for that pic of LL…)

I teach new agents… and one of the mantras I try to embed (which is a derivative of a KW lesson) is:

For every “I” statement you make, you need to follow it with at least 2 “YOU” statements. No one cares about you – just what you can do for them.

]]> By: monika http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6121 monika Sun, 16 Mar 2008 18:24:53 +0000 http://agentgenius.com/?p=1450#comment-6121 I got it to work. I got it to work.

]]> By: Russell Shaw http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6119 Russell Shaw Sun, 16 Mar 2008 18:09:07 +0000 http://agentgenius.com/?p=1450#comment-6119 Jay, I could not tell which word (yes, that is just how jaded I've become) was supposed to be PG13. The C-21 link is now down. The empire fights back? :-) Jay, I could not tell which word (yes, that is just how jaded I’ve become) was supposed to be PG13. The C-21 link is now down. The empire fights back? :-)

]]> By: Jay Thompson http://agbeat.com/real-estate-sales-marketing/real-estate-advertising-too-much-i-not-enough-you/#comment-6115 Jay Thompson Sun, 16 Mar 2008 17:44:28 +0000 http://agentgenius.com/?p=1450#comment-6115 You must have missed my first post JD... http://agentgenius.com/?p=1417 You must have missed my first post JD…

http://agentgenius.com/?p=1417

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