Comments on: Huh? Audio Branding?

By: Mark Eckenrode

Mark Eckenrode — Wed, 02 Sep 2009 21:59:55 +0000

here’s a great website to browse for royalty free tracks and sounds: http://shockwave-sound.com.

i’m with ian on not caring for sound on a webpage. however, i do use a 9 second track at the beginning and ending of most of the audio files i release. the track is lively, energizing, and transitions well into my speaking style.

By: Brian Larson

Brian Larson — Thu, 20 Aug 2009 03:54:49 +0000

Good short post from Brandie Young on AgentGenius re using sounds as trademarks (a la Intel BUM! bumbumbumBUM!) http://bit.ly/4d4iND

By: Brandie Young

Brandie Young — Thu, 20 Aug 2009 02:47:18 +0000

Hi Brian – thanks for the comment and compliment!

Great addition! It’s always best to “do it right” up front! Will I *hear* that you’ve incorporated an audio branding strategy?

By: Brian Larson

Brian Larson — Wed, 19 Aug 2009 23:56:46 +0000

Brandie: Terrific advice in a nice short post!

I’ll add: If you will use a sound trade- or service-mark, consult your trademark attorney about ‘clearing’ and registering it. Better to spend a little dough on that up-front than to end up having to change your mark (and maybe pay damages and attorney fees) later.

-Brian

By: BHG Real Estate

BHG Real Estate — Wed, 19 Aug 2009 22:50:27 +0000

Huh? Audio Branding? | Real Estate Opinion MAG - AgentGenius http://ow.ly/kzXH

By: Brandie Young

Brandie Young — Wed, 19 Aug 2009 00:37:26 +0000

Hi Ken – I thought it was interesting. Tech and big consumer brands have leveraged sound for years, why not service providers? I like and agree with your comparison to art. As you say, it all comes down to execution. Do you think you will give it a try? Be a pioneer?

By: Ken Brand

Ken Brand — Tue, 18 Aug 2009 21:21:57 +0000

You know, this is interesting stuff.

I bet 90% of any outrageous experience includes music. We don’t see it in RE much because it’s an ART and feels awkward trying to layer it in as an amateur. But, as you’re sharing, if you can figure out a way to include it, well, you’d be playing beautiful music while others are bleating and howling at the moon.

You can close your eyes and you can look away, but you can’t close your ears. Music is mood selection.

Cheers Brandie, thoughtful stuff.

By: Brandie Young

Brandie Young — Tue, 18 Aug 2009 20:49:15 +0000

Ian – oh, good. Sometimes even the best intended communications can miss the mark! If I see anyone that employs this, I will pass it along. And, re the spelling of my name – no worries! I answer to a number of names!

By: Ian Greenleigh

Ian Greenleigh — Tue, 18 Aug 2009 20:24:38 +0000

oops, meant “Brandie”.

By: Ian Greenleigh

Ian Greenleigh — Tue, 18 Aug 2009 20:24:04 +0000

Bradie-

Yes, you did emphasize that, don’t worry. I trust that you will execute this tastefully. And yes, if you could employ a sound bite that is truly pleasant and unique, this might work really well.