Sure it is. On all three counts.

As Jeff points out, his experience is different. Mine is too. You say they get their info from peers and not adult professionals. That’s a sweeping generalization. My experience is that they simply don’t buy the status quo because it is the status quo, they don’t believe in a label of self-appointed professionalism, and they don’t expect anything more from Redfin than anyone else. They believe the industry, for the most part, over promises and under delivers – but delivers no less than Redfin. Redfin is cool because they tell you they don’t do much and they aren’t “greedy”.

>you’ll understand that it is an entire generation of this same mentality- “I know everything.”
Another sweeping and generality that isn’t likely to endear them to the “adult professionals”. It’s a generation that seeks and thrives on knowledge like no generation before it. They don’t agree with the “they don’t care what I know, until they know how much I care”. They want proof you have a clue. They don’t want to see agents add cost to the transaction without adding value.

>If this buyer had chosen to have someone else “serve him” well, as you are now- would you think of him as so intelligent? I doubt it.

If you knew me, you wouldn’t doubt it. I can handle the cheap shots too.

This post is about the buyer psychology we’re dealing with all over the country, and I talk to lenders, Realtors, title companies, bankers, lawyers, and others who constantly speak of something different with this generation of consumer- and you know what, this author identifies it in herself and gives you an insight into her thinking. Lani is educated, is demanding, and is guilty of the traits she points out in the post.

“Husband is the stereotypical cynic who hates the concept of Realtors because he thinks most are stupid” This quote is exactly what she’s talking about, and if you put aside a need to set yourself above your competition, you’ll understand that it is an entire generation of this same mentality- “I know everything.”

If this buyer had chosen to have someone else “serve him” well, as you are now- would you think of him as so intelligent? I doubt it. You, Bob, just know how to sell yourself, service, and you answered his questions and probably schooled in what he didn’t know- not that he would admit that.

This article can be a blueprint into how you succeed in this social generation- they’re getting their information from peers and not from adult professionals until they realize they don’t know enough- at that point, they’re full of bits of information and are in desperate need for it to be weaved together. If a redfin phone agent can serve this need, they will be just fine in the long run- this has yet to really be discovered.

What he wanted wasn’t Redfin, but representation where he felt he was actually being served. We’ll open escrow Monday.

The thing with Redfin is that they don’t actually believe what they say. Drop the commissions and Redfin is toast. 2/3 of not much leaves little for Redfin.