Comments on: Blogging for Business Simplified

By: ines

ines — Tue, 23 Sep 2008 12:25:28 +0000

Gordon – you would always need to keep control of your blog and know what is being written about. It would be similar to having buyers agents writing on the blog and referring a particular question to the writer of the piece since they would be the “experts” on the subject.

If someone calls Lani today and asks her about Miami Real Estate, do you think she’ll try to answer the question or have them contact me directly?

By: Gordon Baker

Gordon Baker — Tue, 23 Sep 2008 05:37:08 +0000

My worry would be that someone who read a blog that I did not write starts to ask me about the information and I have no idea what they are talking about and it becomes evident very quickly. Ouch!

By: ines

ines — Mon, 22 Sep 2008 19:15:32 +0000

George – and we can take that a step further in our Real Estate Reality to look at those that are able to come out of the struggle and how they are dealing with the slow market – thinking outside the box, marketing methods and being flexible to change.

By: Rentals In St George

Rentals In St George — Mon, 22 Sep 2008 17:49:46 +0000

I like the statement which I have heard a lot through my life. Only follow those who you wish to become like. You do not want to take financial advice from a poor person or from someone that is not as wealthy as you wish to become. I know when I started my St. George Rental business I followed other property management companies who were successful.

By: ines

ines — Mon, 22 Sep 2008 16:35:20 +0000

Missy – I think once you reach a level of success with your own blog and have been doing it for a while, you realize that you can get help with certain types of posts. I would also be interested for people to chime in to her of their successes (or lack thereof)

G – You have a very valid point there. I can tell you that in our own business, we have reached a couple of obstacles when it comes to my own writing. I do not, by any means consider myself a good writer, I’ve just learned to put my personality in my blog posts and you will either love it or hate it. Now that we have buyer’s agents and our team is growing, the question of “authenticity” applies to those clients that contact me for me and don’t want to work with other team members.

Personally, I think that a well rounded blog will have various voices and will attract different types of clients. It’s about getting to the next level and having different people write may be the answer at least for our business.

By: g. dewald

g. dewald — Mon, 22 Sep 2008 15:06:14 +0000

There is always the issue of “authenticity” in blog posts. But really, this is about business at the end of the day. If someone else can write better than you about stuff that your target audience wants to read, it would be foolish not to engage that someone else.

Some of this would depend on whether your blogging strategy placed more importance on increasing backlinks, increasing new visitors or increasing engagement (ideally all three of course, but in which order).

I think “authenticity” is just one of several tactics that can be applied to blogging. It gets the most airplay because those of us who blog love our advantage. But hiring out well-written blog posts to someone who can do it better is a completely valid way to run a business blog.

By: Missy Caulk

Missy Caulk — Mon, 22 Sep 2008 02:55:00 +0000

Well, since I am enjoying writing it would not be an option for me. But, I have learned to never say never. Especially with all my localism posts I am trying to keep up with on Activerain. Sure I can add the personal touch to restaurants and events, but it has been tempting.

For now I’ll stick with me, but who knows………….. it would be interesting if some VA’s chimed in or people that have done it to hear of their successes.

By: ines

ines — Sun, 21 Sep 2008 19:34:01 +0000

Bill, you are absolutely right – first things first, you need to be able to have a concept for your blog and know what you are trying to achieve and who your audience will be – then it’s easy to establish who’s voice is important for the success of the blog. (sounds simple when I write it but I know it’s an ever changing and developing concept for many)

By: Bill Lublin

Bill Lublin — Sun, 21 Sep 2008 18:12:46 +0000

Ines;
Well thought and great points – I think the content is important – and depending upon your purpose – so is the author – But AgentGenius proves that the owner of the site can control the content without providing all of it, and still be authentic –
I guess it depends upon the voice you want you rBlog to have -

By: Ines Hegedus-Garcia

Ines Hegedus-Garcia — Sat, 20 Sep 2008 04:35:33 +0000

JP – you accomplished your goal,I have been officially persuaded I can see where it can work if done correctly. The right tools are always important – you make excellent points.