Comments on: Long-Term Success Takes More Than Sales

By: Why “Keeping In Touch” Post-Sale Isn’t The Answer — HomeStomper

Thu, 04 Jun 2009 23:44:43 +0000

[...] I basically asked in this post on AgentGenius, “What are you doing post-sale to add value to that [...]

By: Joshua Zamora

Joshua Zamora — Wed, 03 Jun 2009 23:05:53 +0000

Long-Term Success Takes More Than Sales | Real Estate Blog ...: 2 Responses to Long-Term Success Takes More Than.. http://bit.ly/BufSp

By: eCampaignPro

eCampaignPro — Tue, 02 Jun 2009 19:37:24 +0000

Long-Term Success Takes More Than Sales http://snipr.com/ja6kh

By: Louise Scoggins

Louise Scoggins — Tue, 02 Jun 2009 15:44:51 +0000

I definitely believe in following up with your clients post-closing. We do a closing congrats letter right away, follow up after their move, send a monthly magazine with recipes and home tips, and send personal letters once a year as well. It’s not the BEST follow system but at least it is one that’s in place. I have been in biz long enough now that I have “moved up” a few of my first clients into their second homes. I do get referrals from my past clients as well, so that’s always nice. Your past clients can offer warm leads, especially if you have done a great job with them…just don’t let them forget you or how to get in touch with you!

By: Top 5 real estate post of the day 6/2/2009

Top 5 real estate post of the day 6/2/2009 — Tue, 02 Jun 2009 15:41:01 +0000

[...] Long-term success takes more than sales – I am always amazed where I hear the stats of people not staying in contact with clients after [...]

By: Mark Eckenrode

Mark Eckenrode — Tue, 02 Jun 2009 15:35:07 +0000

@joe – i’ve known other Realtors to regularly host parties and BBQs and they swear by them, too. so… about those cookies

@missy – wow! that’s got to be a healthy database you have. how do you keep in touch with so many and continue that relationship?

By: Joe Loomer

Joe Loomer — Tue, 02 Jun 2009 11:58:17 +0000

My wife cooks Christmas cookies every year – about eight or nine different types – our kitchen looks like one of Chris’ MLS fail shot episodes when it’s in full throttle. She cooks ‘em, bags ‘em up in nice dollar-store bags with pretty ribbons and a business card, and I divide up the map, get in the car for a full week straight and deliver them to all our past clients.

That’s our “major” evolution, but we call, write, host BBQs, do what we can throughout the year. Staying in touch is such a basic, ingrained part of our psyche now that NOT doing it would be harder and feel weird.

One year we both got sick about halfway through the Christmas cookie delivery and failed to get them to about 20 of our past clients until after Christmas – the phone and email messages were full of polite (but anxious) “Where’s my dang cookies!” messages.

Navy Chief, Navy Pride

By: Missy Caulk

Missy Caulk — Tue, 02 Jun 2009 03:31:01 +0000

Gosh Mark, I couldn’t have said it better myself. LOL

It’s really not that hard and actually I miss my clients for weeks after the transaction is over so not hard to stay in touch.

In my 14 year career, I have only deleted 2 people. No regrets.

By: Mark Eckenrode

Mark Eckenrode — Tue, 02 Jun 2009 02:34:40 +0000

@bill – sounds like you’re a step ahead of many agents if you’re continuing to reach out and market to past clients. what methods are working well?

@lani – blush grin doesn’t it seem that the most simple and common sense approach to things usually has the biggest long-term payoff?

@brandie – i always thought “satisfied clients” was setting sights kind of low. heck, “shoot for ecstatic” and everyone wins

By: Brandie Young

Brandie Young — Tue, 02 Jun 2009 01:40:40 +0000

Hi Mark,

So true. I keyed in on your use of the word “Happy” as in happy clients. That’s quite different than “Satisfied” clients. Satisfied clients feel you did your job – but if you failed to delight them, they are not likely to evangelize you.