Is it Time to Throw more Money Away?
You don’t have to be a genius to understand the simplicity of logic presented by Russell Shaw’s post about Realtor.com
Before I get going, let me just say that the graphic accompanying his post is not only functional, it sums up the situation quite beautifully.
I was a fan of Realtor.com about eight years ago. Since then, things have changed for the better everywhere but on Realtor.com. Realtor.com is a fine example of the mindset behind many Internet real estate websites. It goes something like this:
Lets get the real estate agents of the world to supplies us with their listings for free and then we will charge them to generate leads from their listings for them!
Now, there’s a business plan made in heaven.
I’m not the biggest fan of the NAR or Realtor.com and though I am no genius, I do consider myself open-minded. I’ve even changed my mind, position, or perspective more than once in my life.
I’d love to hear what others think on Realtor.com and the NAR. Does it work for you? Give me the numbers, please.
Start spreading the news...
This article published on Sunday, October 14th, 2007 at 3:30 pm | Contact the editor
Topics: Marketing
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Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.
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Tara Steele
Marti Trewe
Charlene Jimenez
Anyone that complains about realtors out one side of their mouth while pushing leads out the other to realtors should not be trusted. It is a shame that realtors nor consumers understand this game that is being played online.
As for realtor.com, they’re harmless, I personally know my bill this next year will jump but in the past they’ve always worked with us on pricing- its a cost of doing business I’m willing to pay, because it works. But I wouldn’t pay 14k as Russ pointed out, I’d have to go ‘tech’ (aka postal) on’em.
I have gotten 10 leads from my blog in the past 2 weeks and zero from Realtor.com…does anyone else wonder if they take our leads and sell them to all those “pay for lead” services out there?
I get leads from realtor.com almost daily…