Holiday Open Houses – Dumb and Dumbest

The holidays are approaching, so I thought I would share my favorite holiday blooper tales so that some of you could avoid the pitfalls of theme oriented open houses.  Those who pay heed may avoid disaster. The rest of you are on your own.

Ditch the Witch

One clever agent decided to increase traffic for her Brokers Open by planning a Halloween fun house. She advertised in the MLS Open House Guide that there would be a few “Halloween surprises.” It never occurred to her that SOME agents just follow the MLS open house lists and do not read the Open House Guide. (Cue the music from Nightmare on Elm Street, maestro.)

On the day of the open house one broker entered, delighted to see the Halloween décor. As she began her tour of the house, she opened the door in the foyer. Suddenly there was a piercing cackle, and a witch dropped down on a broomstick. The agent screamed and nearly fainted from shock. Fortunately there was no pacemaker involved, but the hapless agent unexpectedly emptied her bladder and had to go home – wet, humiliated, and p_ssed. (How redundant!) Moral of the Story: It’s great to come out of the closet, but make sure your audience is prepared…or wearing Depends.

What Day Is It Anyway?

Full of holiday spirit, one agent decided to do a Christmas open house in mid December. The day before, she baked,  decorated, and set up for the open house in the seller’s dining room. While adding the finishing touches, it dawned on her that a large target group in her area hailed from Israel. At the last minute she decided to do a Hanukkah theme and hurried home to send out email fliers announcing a Hanukkah Brokers Open. She ran out to purchase Star of David cookies and other non-Christmas baked goods so she would be politically correct and oh-so-hip.  (Cue the music from Fiddler on the Roof, boys.)

The next day, the open house had steady traffic, but the reaction of many agents seemed unusually reserved.  In fact, a few seemed downright curt. Finally one person from her office spoke up and said, “The cookies are delicious, Barb, but if I were you, I’d lose that centerpiece. The hostess glanced at the table and her jaw dropped in horror. There, proudly displayed, remained her original centerpiece: a lovely crèche, complete with Mary, Joseph, and baby Jesus.

Moral of the Story: Mixing holiday themes is like mixing your colors and whites when doing laundry – the result could involve serious bleeding.

Come One, Come All

My friend told me about an agent in Lake Arrowhead who makes gorgeous holiday wreaths. Apparently there is no end to her cleverness. She decorates like a pro, and every open house she does is worthy of a spread in Better Homes and Gardens. She even sells her handmade crafts, so open houses are a great venue for advertising her side business.

One year she had a holiday open house that was lavish in its décor. One highlight was the handmade wreath on the door. It was a prize-worthy beauty adorned with velvet ribbon, silver balls, and copious amounts of dried fruits. Perhaps this agent had been dipping into the eggnog. Perhaps this agent had been knocking back some Mothers Little Helpers. Whatever excuse she had, there was no explanation for her colossal lack of judgment. (Cue the music from Jaws, and then run like hell.)

The day of the open house, she was dismayed that an hour had passed and no one had arrived. Finally she heard a car horn beeping madly. She ran to the window and looked out to see a caravan of agents sitting in their van – they were wild eyed! They hit the horn again and signaled to her to stay inside. She glanced at the porch and noticed a pile of shredded ribbon and shattered balls. (Christmas balls, in case you’re wondering.) Hunkered over what had been the world’s most glorious wreath was the world’s most satisfied bear.  Fortunately, the honking of the horn drove the critter back into the woods, but not until he swiped the car with one paw and came periously close to eating the agents. (I’m sure there were some shattered balls in the car, too.) The open house was a bust.  The subsequent press did garner the seller some free advertising, however, and the agent sold a lot of wreathes that year. I’m told that none of them contained dried fruit.

Moral of the Story:  Will food draw a bear? Answer: Does a bear s __t in the woods?

A Short One for the Road

One Los Angeles agent with a big heart and lousy baking skills made reindeer-face cookies for her open house. The cookies were the talk of the office because not only were they awful, but the reindeer faces, when viewed upside down, were very phallic in appearance.

The irony: her last name is Johnson.  Seriously.

Moral of the Story: Never eat a cookie if it’s a Johnson.

(You can cue the hook and drag me off now.)

Start spreading the news...

Keywords: Bloopers, Marketing

Topics: Green, Marketing