Marketing

Drama Is Never Black & White



Lani Rosales | 2007/12/21  | 4 Comments

drama Drama Is Never Black & WhiteEven the bubble bloggers (aka industry outsiders) are reacting to the commentary in the blogiverse (including Agent Genius’ take on the video).

Here are some reactions:

I find it quite amusing that such a simple concept can be so appalling to some people “in the business.” As an industry outsider and some-day home buyer, I find straightforward, honest content like this to be refreshing. If I was considering using an agent to sell a home and was shown this video, I would think “how nice that they are willing to be honest with me,” not “I love it when salespeople treat me like a moron.,” which is what Mr. Swann thinks “consumers” would say.

Excellent video, Tim. I should have a viewing party (with food and adult bevs) this weekend at my house for all the neighborhood who have had their homes on the market for 6+ months. You have to plant a seed to get anything to grow.

I like the way he pushes the message up and back to the camera. The music is comical too.


Start spreading the news...


This article published on Friday, December 21st, 2007 at 10:48 am | Contact the editor

Topics: Marketing

About this Columnist (Full Profile)

AGBeat Editor-in-Chief: Lani, named one of Real Estate’s 100 Most Influential, as well as 12 Most Influential Women in Real Estate, is a business writer hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often burried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.

Email Lani Rosales



Comments (4)

Trackback URL | Comments RSS Feed

Social Shares & Links Back

  1. Is That a Foot in Your Ass or is That the RE.NET : agentgenius.com:

    [...] that folks should speak up when something is bad, but in this instance, it wasn’t bad.  We’re not wrong, and we’re surely not going to admit shit when the smell is obviously on your carpet.  If [...]

  1. ines says:

    Wooo Hooo! THAT’s what we want to hear!

  2. some times the best ideas are the simplest. When ever we are creative or think outside the box, or fail to do things the same way everyone else does someone isn’t going to like it. . . and that is as good of a reason for being creative as any. When people don’t like something it creates controversy and as we all know controversy is where it is at when it comes to blogs.

  3. Innovation, creativity, individuality, risk taking, non-conformity, independence, authenticity will always prevail, despite the self-proclaimed arbiters of taste.

    “The present day composer refuses to die.” (Edgard Varese)

Tell us what you think...

Comments containing links are automatically placed in spam. Review our terms of service.