Comments on: Ditech – People are Smarter Than You Think – Television “web 2.0 Please Don’t”

By: Justin Stensrud

Justin Stensrud — Wed, 21 Oct 2009 15:53:39 +0000

bluebird – not entirely sure, but i’d love to see the results. probably pretty effective.

By: bluebird

bluebird — Wed, 21 Oct 2009 14:28:48 +0000

Justin, I’m so glad i’m not the only one who is noticing that Ditech’s ripping off Twitter. What’s up with that?

By: justin

justin — Sun, 18 Oct 2009 22:38:41 +0000

…And now Ditech’s latest tv commercial has totally ripped off Twitter’s color scheme and use of the little blue tweety bird. Laughable and embarassing.

By: Lani

Lani — Fri, 14 Sep 2007 18:53:58 +0000

Rory, you may be right about that curtain….

By: Rory Siems

Rory Siems — Fri, 14 Sep 2007 18:25:59 +0000

What makes the new campaign so creepy is that they want you to forget all about the old campaign having promoted teaser rates so much.

It’s like they finally say, “Ok we admit it, you aren’t suckers, oops, we mean, “You’re smart.” I think that curtain in that marketing campaign might be hiding something ugly.

By: B. R.

B. R. — Fri, 14 Sep 2007 17:11:49 +0000

I liked ned the banker more than this new campaign

By: Rory Siems

Rory Siems — Fri, 14 Sep 2007 16:18:12 +0000

I too noticed that Ditech tried to give themselves a sudden makeover. Surely you remember their ad campaign with Ned the Banker

By: Lani

Lani — Fri, 24 Aug 2007 21:57:51 +0000

I’m absolutely insulted by this ad. I’ve seen your TV and it’s a big fat moster- you can see pores in peoples’ faces, but their small print is in a fuzzy funky text that you couldn’t read on ANY TV.

People are smart… unless they want to read the fine print. Classic!