Comments on: Are Realtor.com banner ads effective? [Dear Ginny WTH?]

By: Jana Candanedo

Jana Candanedo — Thu, 11 Aug 2011 20:48:38 +0000

I went to a seminar where all the Realtor.com stuff was being sold, and I was suckered into buying a banner and a zip code (buyers assist) One is $159/month and the other was $76/month. I am a new realtor (1 yr) and I am just SICK about it. I don’t have the money to just waste, and I thought if I could just get one deal it would pay for itself, but I have done nothing but waste my money. I have called and tried to cancel it but they said it can’t be cancelled. I am going to contact the attourney general in my state as well as the better business bureau. There has to be a way that if someone promises something and it doesn’t deliver you can cancel the service. I was hoping to find some success stories that people have been able to cancel the service, but I don’t see any. I still have 6 months of this and I just can’t afford it.

By: Gordon Corsie

Gordon Corsie — Sat, 18 Dec 2010 02:40:49 +0000

Good article.
I guess the bottom line is that if one banner worked, or one concept alone worked completely, the way we are being led to believe by realtor.com or other vendors, then we would see one agent or one company who had cornered that market, and dominate eachj locality. I have not see that yet. Each new vendor seems to come up with what looks like a ‘holy grail’ of internet marketing and exposure, perhaps a more complete and holistic approach to marketing (a little bit of everything) still seems to work the best.

By: AgentGenius

AgentGenius — Sat, 13 Feb 2010 03:02:12 +0000

#agnow I had a foreclosure banner ad for over a year and did get 31 leads from it. What I have discovered is that ... http://bit.ly/93pW1f

By: Derek Taylor

Derek Taylor — Fri, 12 Feb 2010 21:10:07 +0000

I had a foreclosure banner ad for over a year and did get 31 leads from it. What I have discovered is that you need at least 50 leads to get one closing. I have not closed any of those leads as of yet. I do have one still active. I really don’t think that I got a good ROI from it.

By: AgentGenius

AgentGenius — Thu, 02 Jul 2009 21:23:16 +0000

#agnow After countless calls from Realtor.com, I finally bought a banner add with the purpose of driving traffic to... http://cli.gs/r3yH3

By: Doug Buenz

Doug Buenz — Thu, 02 Jul 2009 17:23:12 +0000

After countless calls from Realtor.com, I finally bought a banner add with the purpose of driving traffic to my web site. The banner add was well done, and focused on LOCAL in-depth content such as neighborhood descriptions, etc.

Well, it did drive traffic to my web site. Exactly one visit. And that was me making sure the link worked. Otherwise nothing. nada. zilch. nyet. It has been 2 months now.

If banner ads worked, it would be difficult or impossible to purchase one because the agents would never give them up. Is it possible that a visitor might click on it or contact you and buy a house? Absolutely. It is also possible that Julia Roberts would call me to meet for coffee. Yes. Both are theoretically possible. And just as unlikely in my humble opinion.

Let other agents spend their money on banner ads, and instead keep your money and call 20 people you know and see if they or someone they knows would like to buy a house. I’m willing to bet your return would be far better. And Julia if you are out there, Tues and Thurs mornings work best for me!

By: Barrett Niehus

Barrett Niehus — Thu, 07 May 2009 16:40:34 +0000

Are Realtor.com banner ads effective? Dear Ginny WTH: | Real ... http://tinyurl.com/dnchdh

By: Mark Eckenrode

Mark Eckenrode — Thu, 07 May 2009 15:11:59 +0000

great advice, ginny. it’s important to get a full grasp on where the ad will be shown, who will be seeing it, under what context they’re seeing it, and why should they make with the clicky … only then can you start creating a good ad.

By: Doug Francis

Doug Francis — Thu, 07 May 2009 01:04:39 +0000

R.com makes an excellent pitch that they are the #1 site for traffic… and I almost bought the zip-code package too. It was so tempting but a little voice in my head told me to wait and do a little research.

Look at what you have spent, look at the results, and don’t be afraid to make a decision to allocate your money toward the valuable database you already have in your client base. I bet those relationships will produce a far better ROI with a simple, low key strategy like Facebook.
-doug

By: Missy Caulk

Missy Caulk — Thu, 07 May 2009 00:54:54 +0000

Banner ad’s are not effective in my opinion. At least they have not been for me.

I agree when a consumer is on a big vendor site looking at a listing, they need a HUGE REASON to leave and go to your banner ad.

I just don’t get ROI on them.