Comments on: Creating an Impression – Very Impressive

By: Jon Ray

Jon Ray — Tue, 05 Aug 2008 23:33:16 +0000

Thanks for the write-up! A lot of great advice here in the comments section. Just wanted to say to #8 & #9 that I agree and I already have had a graphic artist draw up the cards that will be inserted into the folded pieces, but at this particular conference, they were not printed yet.

I also think that it is important to always follow up with people on a regular basis. It’s true that a person might lose or damage the paper contact I was giving out, but I make sure to follow up with all of my contacts multiple times a year, so that they will always remember who I am. The point is that by making a knock-out first impression, they will welcome any other correspondence that I send in the future.

Thanks, again to everyone who commented. I’d encourage you to continue the discussion over at my blog, if you like. At The Papertank we are constantly creating unique marketing ideas for our clients and I would love to get into a discussion about other things that have stood out to you and made a lasting impression.

-jonray

By: Benn Rosales

Benn Rosales — Tue, 05 Aug 2008 15:43:38 +0000

Interesting that another card be used, and maybe he had one, but in this one instance, his approach was compelling, if you read his blog, he even had a plan before attending the conference and wrote about it. He had a goal, he set it, and he executed and he made connections- myself being one of them.

I’m not easially impressed by people, but in this case, it was a total package. I agree that not everyone will be this deliberate and as polished, but that’s why I said this isn’t for everyone, but how about looking harder at the details.

By: Glenn fm Naples

Glenn fm Naples — Tue, 05 Aug 2008 13:30:36 +0000

A very good technique to be different. In addition, to being different – you can read the printing. No matter how a kewl an idea – someone has to be able read it.

Benn – you should have added a disclaimer – this technique can only be used by those individuals whose printing is legible.

By: Eric Blackwell

Eric Blackwell — Tue, 05 Aug 2008 12:13:28 +0000

I think it was a great way to get the attention of the recipient. Like Jennifer, I think that there may be some real value in having the professional business card there as well. Shows them that you can do both. Make a great impression AND be professional.

Eric

By: Jennifer in Louisville

Jennifer in Louisville — Tue, 05 Aug 2008 11:09:43 +0000

Interesting spin on an old concept. Definitely made an impression. (Though I wonder how truly effective it will be long term. At the end of the day, you are left with a very large, and easily damaged record of his information. In 6 months, will you still have his contact info – or will the most you remember be “the cool dude, don’t recall his name, that gave me the note on paper”.

I think inserting his “real” card INSIDE the note would have been even better. It would have still gotten his point across – and given you something more durable/convenient for actual use in the long run.

By: first time home buyers loan

first time home buyers loan — Tue, 05 Aug 2008 08:31:11 +0000

its really mind blowing man !

By: Jayson

Jayson — Tue, 05 Aug 2008 07:46:09 +0000

Everyone always says to make an impression, or to be creative, but it’s 1000 times better to see a great example first hand.

By: Mark Eibner

Mark Eibner — Tue, 05 Aug 2008 05:11:50 +0000

we're at it again Creating an Impression - Very Impressive: Get out of the feed reader .. http://tinyurl.com/67bl58

By: Jamie Geiger

Jamie Geiger — Tue, 05 Aug 2008 03:53:38 +0000

It’s the little, unique things that people remember, and it doesn’t have to cost a thing- great idea!

By: Holli Boyd

Holli Boyd — Tue, 05 Aug 2008 02:17:10 +0000

reaction in one word – awesome