+Follow Marketing Beat

AG Marketing Beat

3 simple social media monitoring tools you need to know about

3 simple social media monitoring tools you need to know about

The Ultimate Watch-Dog Have you ever wished you could know what everyone has ever said about you as a business professional? Sure, you’ve received great client testimonials and feedback over the years, but maybe there are some disgruntled clients out there who have not been happy with something you’ve done or the services you’ve provided and are broadcasting their dissatisfaction ...

Matthew Collis | 2012/02/22  | 1 Comment Marketing

comScore reports 40 billion web video views in January

comScore reports 40 billion web video views in January

Most web users watch video With the rise of web video, it is not shocking that 84 percent of the American web audienced viewed online video in January, making video an ever increasingly attractive marketing tool for companies looking to create video or place ads alongside videos. New data from comScore reports that 181 million U.S. Internet users watched nearly ...

Marti Trewe | 2012/02/21  | 9 Comments Marketing

Ten ways businesses can use Everpix to demonstrate their culture

Ten ways businesses can use Everpix to demonstrate their culture

Everpix for business Everpix is an app that allows you to mass-upload your photos from your iPhone or similar Apple products to your Everpix account online. All you have to do is launch this little app and it will automatically sync all your photos and make them accessible online. Once your photos have been uploaded and synced with your Everpix ...

Charlene Jimenez | 2012/02/21  | 2 Comments Marketing

A multi-channel approach to marketing communications

A multi-channel approach to marketing communications

Make money by doing more As a business professional, you want to make sure you’re taking a multi-channel communication approach with your sphere of influence (SOI). Just like firing off a “Happy Holidays” card every year usually isn’t enough to stay top of mind or successfully win more business, simply calling the clients you feel most comfortable with every year ...

Matthew Collis | 2012/02/16  | 27 Comments Marketing

Why millennials rely on friends’ and online strangers’ advice equally

Why millennials rely on friends’ and online strangers’ advice equally

The Generation Y conundrum Millennials, also known as Generation Y were born roughly between 1980 and 1995, and while various entities do not share a consensus on the years that start and end the generation, a consensus is forming around consumer behavior of millennials which many outside of the generation have a difficult time understanding, thus communicating with or marketing ...

Lani Rosales | 2012/02/13  | 35 Comments Marketing

Affordable video creation for startups, small businesses

Affordable video creation for startups, small businesses

Your value explained via video Creating a new startup is an exciting and exhilarating journey. You get to make your goal or dream come to life through hard work, dedication, and your creativity. Chances are you have a lot on your to-do list before you can relax a little and enjoy the byproduct of all your work and perseverance. And ...

Charlene Jimenez | 2012/02/10  | 16 Comments Marketing

Succeed by following your passion, 10 inspirational quotes

Succeed by following your passion, 10 inspirational quotes

Follow your dreams? Maybe, maybe not… We’ve all heard it since we were young—follow your dreams! While this can be applied to most areas of life, it is also applicable to your business success. But it’s more than just following your dreams. It’s also about tapping into your passions and using it as motivation, direction, and inspiration. Here are ten ...

Charlene Jimenez | 2012/02/08  | 35 Comments Marketing

The power of saying thank you in business

The power of saying thank you in business

The little things Sometimes the little things we do (or fail to do) make a big difference. In the case of saying “thank you,” the impact it can have on your business can be substantial. In fact, saying thank you is key to increasing the number of referrals you’ll get. If you properly show appreciation after the first referral given ...

Matthew Collis | 2012/02/08  | 21 Comments Marketing

How to attract or repel consumers with color

Above: from "Color," The World Book, 1920.

The psychology of colors Color is a critical choice for all product designers to make, whether the product is a website or flyer, or a bottle of shampoo, a clothing line, or software. Color choice plays a tremendous role in how consumers connect with a product and many studies have been done to address the different human responses to each ...

Marti Trewe | 2012/02/05  | 32 Comments Marketing

Where to watch, rate, get inspired by Super Bowl ads

Where to watch, rate, get inspired by Super Bowl ads

An American tradition A long held American tradition that attracts more television viewers than the Super Bowl game is Super Bowl commercial watchers, as brands spend big dollars to make a big impression on the biggest advertising day of the year. Everyone becomes a critic and evaluates their favorite television ads, some preferring the creative, others the beautiful, yet others ...

AGBeat | 2012/02/04  | 19 Comments Marketing

Business templates, videos for small business pros

Business templates, videos for small business pros

Knowledge is power Creating your first startup or small business can be an exciting and stressful experience, whether you’ve been in the business world for a while or you’ve just started out. The truth is, you probably have a lot to learn about how to run a business, where to begin, and how to keep it afloat in a tough ...

Charlene Jimenez | 2012/02/04  | 27 Comments Los Angeles

Nurture your leads to turbo-charge your business growth

Nurture your leads to turbo-charge your business growth

Maximizing leads You get a new lead. Now what? Do you take down their contact details? Put them in your contact management system? Simply jot down their name and phone number in a notebook or on a sticky note? To maximize the number of leads you convert into clients, you need to nurture your leads. This involves adding them to ...

Matthew Collis | 2012/02/01  | 20 Comments Lead Generation