AG Marketing Beat
Succeed by following your passion, 10 inspirational quotes
Follow your dreams? Maybe, maybe not… We’ve all heard it since we were young—follow your dreams! While this can be applied to most areas of life, it is also applicable to your business success. But it’s more than just following your dreams. It’s also about tapping into your passions and using it as motivation, direction, and inspiration. Here are ten ...
The power of saying thank you in business
The little things Sometimes the little things we do (or fail to do) make a big difference. In the case of saying “thank you,” the impact it can have on your business can be substantial. In fact, saying thank you is key to increasing the number of referrals you’ll get. If you properly show appreciation after the first referral given ...
How to attract or repel consumers with color
The psychology of colors Color is a critical choice for all product designers to make, whether the product is a website or flyer, or a bottle of shampoo, a clothing line, or software. Color choice plays a tremendous role in how consumers connect with a product and many studies have been done to address the different human responses to each ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
Where to watch, rate, get inspired by Super Bowl ads
An American tradition A long held American tradition that attracts more television viewers than the Super Bowl game is Super Bowl commercial watchers, as brands spend big dollars to make a big impression on the biggest advertising day of the year. Everyone becomes a critic and evaluates their favorite television ads, some preferring the creative, others the beautiful, yet others ...
Business templates, videos for small business pros
Knowledge is power Creating your first startup or small business can be an exciting and stressful experience, whether you’ve been in the business world for a while or you’ve just started out. The truth is, you probably have a lot to learn about how to run a business, where to begin, and how to keep it afloat in a tough ...
Nurture your leads to turbo-charge your business growth
Maximizing leads You get a new lead. Now what? Do you take down their contact details? Put them in your contact management system? Simply jot down their name and phone number in a notebook or on a sticky note? To maximize the number of leads you convert into clients, you need to nurture your leads. This involves adding them to ...
Impressions of brand logos from a five year old
What does your brand look like? How would a toddler view your brand? Is it easy to understand, is it associated with another brand, or is it most recognizable for its colors or function? Through the eyes of a toddler, it is easy to see how a brand is represented in simple terms. Pause to consider your own brand logo, ...
How one broker landed Phil Mickelson’s $7 million real estate listing
Landing a famous listing Famous golfer, Phil Mickelson has recently listed his $7 million villa in Rancho Santa Fe, California and as you would imagine, it is a beautiful home that is a highly desirable listing for any real estate professional. How does an agent land a listing of this caliber with the high level of exposure that comes along ...
Brokerage declares 2011 was the year of mobile
The year of mobile Every technology goes through the process of being speculated about, with 2006 being the “year of MySpace,” 2008 being the “year of Twitter,” yet there is continued speculation as to when the “year of mobile” will hit, but Coldwell Banker has published a white paper claiming 2011 was the year of mobile. “Something has clicked. Something ...
Property listing bloopers for the history books
The “Tajma Hall of leases”??? This agent should be sealed in a mausoleum until he can pass a spelling test AND a history test! However, he wasn’t the only one who buried himself this week – check out these other bloopers, friends: Please tell me it’s a joke… “Presenting the Tajma Hall of Leases” (Presenting the idiot savant of agents.) ...
Millennials more difficult to reach, but respond well to creative ads
Advertising to Millennials For years, we’ve written about marketing to Millennials not only because several of us are actually in the Millennial/Generation Y category, but because it is a highly misunderstood generation. Only 20 percent of people 30 and under are married, and Millennials are the least employed of any age demographic. Most reports or opinion pieces we come across ...
The sweet spot for ad length in web videos
How long should a video ad be? According to a new report by PollPosition.com, when viewers view free content online, consumers have a very specific threshhold as to what is the acceptable duration of an online ad before seeing the free content, and it isn’t exactly what the traditional television advertisement has programmed our nation to believe is an advertisement. ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
