Benn – you seem to get where I’m coming from. Marketing this event takes work — suggestions for great taglines and other standard “marketing kit” items would be very useful for future events.

Add a tagline to the logo that defines the concept that folks can use to better explain it.

Write content around the rebarcamp name that can be downloaded and printed, posted on BBs etc (take the guess work out of the pitch for those who may need it).

Rather than tell the world that rebarcamp is requiring something, enforce the philosophy of sponsoring your own seat (max $250).

If some basic marketing is generic, it can be given to each rebarcamp as a marketing kit that they can add their local branding to.

Ask for donations from attendees post attendance even if it’s just $1, these donations could help pay for general marketing and outreach.

Rather than shut out ideas, maybe we listen to the crux of the issue and find ways of answering to the problems because what David is talking about is reaching deeper, and I think that’s David being David, not David saying this is wrong.

Last but not least, if you think there is a better way of doing rebc and want something different, then start something- no one owns barcamp, or your desire to raise ‘the bar.” This is actually happening all over the country every day, they’re just not called rebarcamps.

It’s not the name, it’s what you make the “thing” become.

With that said, what I would be more concerned about after hosting a RE Bar Camp in Boston is the 300 people to sign up to attend and 1/3 don’t show up. I think the real question should be is if the event remains “FREE” do we charge a small fee and if they show up they could get the money back or perhaps have the option to put the money to go to a charity designated for that Bar Camp? Realtor’s giving back! Thus giving no shows an even greater incentive to show up?

Changing the name for some is a NO for me…. I think maybe those same Realtor’s that don’t want to go to a RE Bar Camp because of the name might also be the same people that don’t want their listings syndicated as well?

Come on David – people give you the same look when you say Inman Connect or mention any other social media conference. I’m with Andy about purism and although the venues are growing and changing, the concept is not. Disagree with you on this one and looking forward to seeing you at REBARcamp SF and REBARcamp Miami

I do understand where David is coming from – that “bar” implies something to someone who doesn’t know about it. I think it provides a great opportunity. He mentioned Mike Mueller’s video. I thought the video was great. The “bar/beer” tie in made it funny and interesting.

Build the brand and you can make it work – even with a word that might imply something that it’s not. Get out there, educate, inform, and invite. Many people have gone to one for the first time and are now rabid fans. Let them get out there and do the same. It will happen if people want it to happen. Name or no name.

Lucky no one wanted to call it REsexcamp.