Augmented Reality 101 – What The Heck is This Junk?
It’s not that complicated
For years, we’ve been reading about and studying Augmented Reality and we’ve even written a bit about it, but it’s an easy phrase to overlook because it sounds so technical and like science fiction, it really is a poor phrase for such a simple and often ignored technology with hugely massive implications in the real estate world.
So what is augmented reality? Have you ever watched a football game on tv and wondered how the heck they get those yellow lines on the field? Like this:
That’s augmented reality- overlaying a computer generated image on to a real life situation by using a camera, either webcam or cell phone camera. This is not the future, it’s the present and believe it or not, in some places, you can already pick up your cell phone, turn on the camera, use a simple application and aim the cam at houses up and down the street and see which homes are for sale and with a click of a button, you can see various data.
We’ll be talking more over time about augmented reality (AR) technologies because of their implications and honestly because of my obsession with it- I have over 300 articles bookmarked that I want to share with you, so stay tuned!
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This article published on Thursday, February 18th, 2010 at 12:03 am | Contact the editor
Topics: Tech
About this Columnist (Full Profile)
AGBeat Editor-in-Chief: Lani, named one of Real Estate’s 100 Most Influential, as well as 12 Most Influential Women in Real Estate, is a business writer hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often burried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.
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- Real Estate Feeds:
Augmented Reality 101 – What The Heck is This Junk?: It’s not that complicated
For years, we’ve been reading about… http://bit.ly/cVdtOW - Brady Smith:
RT @laniar: "Augmented Reality 101 – What The Heck is This Junk?" <– http://is.gd/8ERis REALTORS shouldn't skip this one, it's a quick read
- Coldwell Banker FL:
Augmented Reality 101 – What is This Junk? http://ow.ly/18Hnk (thanks @LaniAR for making it clear and concise)
- AgentGenius:
#agnow I"m totally enamored with this technology. I think I wrote something for CRE and Augmented Reality….HMMMMM. http://bit.ly/bFL8rJ
- Greg Hollander:
@agentgenius Augmented Reality 101 – What The Heck is This Junk? http://bit.ly/bujyZ9
- AgentGenius:
#agnow Virtual staging would also be an example that may hit closer to home than the 1st down line.
I'm looking fo… http://bit.ly/bFL8rJ - Brokerage Releases iPhone App, Includes Augmented Reality:
[...] or sold price, details and photos for what Zip Realty claims to be 4,897 cities. This real estate augmented reality app pulls data from Cyberhomes for value information and has a mapping feature to support the AR [...]
- Bing Maps Add Augmented Reality, Dwarfs Google Maps:
[...] Bing goes inside buildings and can be used as an augmented reality tool. We’ve talked about augmented reality 101 and even shown you an iPhone app for facial recognition and another for real estate, but this [...]
- AgentGenius:
#agnow [...] Bing goes inside buildings and can be used as an augmented reality tool. We’ve talked about augm… http://bit.ly/bFL8rJ
- Social media plus augmented reality equals Tagwhat:
[...] talked about the basics of augmented reality and its real estate implications but haven’t seen a widely applicable augmented reality [...]
- AgentGenius:
#agnow [...] talked about the basics of augmented reality and its real estate implications but haven’t seen a… http://bit.ly/bFL8rJ
- AgentGenius:
#agnow Oh yeah, the convergence of mobile as primary app with maps, ads, gps, and user generated content is already… http://bit.ly/bFL8rJ
- desk_stage:
http://tinyurl.com/y8gmwua
Augmented Reality 101 – What The Heck is This Junk? - AgentGenius:
don't know what "augmented reality" means? here's a quick and FUN 101: http://cot.ag/hQExYw
- AgentGenius:
"augmented reality" sounded too nerdy for me for a LONG time, but when i learned about it, i was PUMPED! here's a 101: http://cot.ag/hQExYw
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
Ok you got my attention – please tell me more….
Yay! More to come!
I”m totally enamored with this technology. I think I wrote something for CRE and Augmented Reality….HMMMMM.
Virtual staging would also be an example that may hit closer to home than the 1st down line.
I’m looking forward to hearing more!
Oh yeah, the convergence of mobile as primary app with maps, ads, gps, and user generated content is already here. Even better: the consumer’s propensity to use and trust it. I can’t wait, bring it!