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	<title>Comments on: Social Media Works [Case Study]</title>
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		<title>By: Carrie Gable - REVA</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-113176</link>
		<dc:creator>Carrie Gable - REVA</dc:creator>
		<pubDate>Sat, 03 Sep 2011 01:35:36 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-113176</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Social Media Works in #RealEstate [Case Study] ... http://ow.ly/6kc3m via @AgentGenius  #study&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Social Media Works in #RealEstate [Case Study] &#8230; http://ow.ly/6kc3m via @AgentGenius  #study</span></span></span></p>
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		<title>By: Internet Marketing for Real Estate &#187; Week in review: June 9th edition</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-15131</link>
		<dc:creator>Internet Marketing for Real Estate &#187; Week in review: June 9th edition</dc:creator>
		<pubDate>Wed, 30 Jul 2008 16:09:45 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-15131</guid>
		<description>[...] Read the full story at AgentGenius. [...]</description>
		<content:encoded><![CDATA[<p>[...] Read the full story at AgentGenius. [...]</p>
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		<title>By: ines</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10909</link>
		<dc:creator>ines</dc:creator>
		<pubDate>Tue, 10 Jun 2008 03:25:56 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10909</guid>
		<description>Nice!!  (doing the cabage patch here)</description>
		<content:encoded><![CDATA[<p>Nice!!  (doing the cabage patch here)</p>
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		<title>By: Jeanne Breault</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10798</link>
		<dc:creator>Jeanne Breault</dc:creator>
		<pubDate>Mon, 09 Jun 2008 02:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10798</guid>
		<description>There&#039;s a saying from a community in the Catholic Church that summarizes this concept.  I won&#039;t promote the community or the complete saying because I respect everyone&#039;s religious preferences and affiliation. 

I &lt;B&gt;&lt;I&gt;do&lt;/I&gt; want to share the first part of the saying, which is &quot;Make a friend, be a friend...&quot;  For our purposes the third part could &quot;to earn your friend&#039;s business.&quot;&lt;/b&gt;  

It&#039;s such an important concept in business and in life.  If people know we care about them beyond making a buck, they are much more likely to trust us and want to do business with us.  And God knows real estate agents are (maybe) a notch about attorneys and used car salesmen - with apologies to anyone reading this who might be in one of these professions!</description>
		<content:encoded><![CDATA[<p>There&#8217;s a saying from a community in the Catholic Church that summarizes this concept.  I won&#8217;t promote the community or the complete saying because I respect everyone&#8217;s religious preferences and affiliation. </p>
<p>I <b><i>do</i> want to share the first part of the saying, which is &#8220;Make a friend, be a friend&#8230;&#8221;  For our purposes the third part could &#8220;to earn your friend&#8217;s business.&#8221;</b>  </p>
<p>It&#8217;s such an important concept in business and in life.  If people know we care about them beyond making a buck, they are much more likely to trust us and want to do business with us.  And God knows real estate agents are (maybe) a notch about attorneys and used car salesmen &#8211; with apologies to anyone reading this who might be in one of these professions!</p>
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		<title>By: Ricardo Bueno</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10543</link>
		<dc:creator>Ricardo Bueno</dc:creator>
		<pubDate>Wed, 04 Jun 2008 05:02:40 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10543</guid>
		<description>&quot;If someone doesn’t like you, they wouldn’t like your services anyhow…&quot;

How very true! There&#039;s no sense in trying to convince them either. The more you try, the more distant they become. 

&quot;if they click with you in a social arena, a transaction with someone you get along with is always easier (and ideal), right?!&quot;

But of course! It makes life and work more fun this way. And that&#039;s how things should be...you should be having fun doing what you do.</description>
		<content:encoded><![CDATA[<p>&#8220;If someone doesn’t like you, they wouldn’t like your services anyhow…&#8221;</p>
<p>How very true! There&#8217;s no sense in trying to convince them either. The more you try, the more distant they become. </p>
<p>&#8220;if they click with you in a social arena, a transaction with someone you get along with is always easier (and ideal), right?!&#8221;</p>
<p>But of course! It makes life and work more fun this way. And that&#8217;s how things should be&#8230;you should be having fun doing what you do.</p>
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		<title>By: Matthew Hardy</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10525</link>
		<dc:creator>Matthew Hardy</dc:creator>
		<pubDate>Tue, 03 Jun 2008 22:55:58 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10525</guid>
		<description>boomshakalaka!</description>
		<content:encoded><![CDATA[<p>boomshakalaka!</p>
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		<title>By: Rich Jacobson</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10520</link>
		<dc:creator>Rich Jacobson</dc:creator>
		<pubDate>Tue, 03 Jun 2008 22:32:46 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10520</guid>
		<description>Let&#039;s face it...most people are simply way too impatient when it comes to social networking, especially as it relates to putting something relatively new through its paces. We live in a microwave, drive-thru, glasses-in-about-a-hour society. We want results, and we want them NOW! However, much of it depends on your individual marketing plan, and how you want to use a particular SN to further your business. I see Twitter as more of a B2B network more so than something I use for consumer-oriented prospects. Much of it is planting seeds. Much of what we do as RE pros is simply planting seeds. Twitter is like a fun fertile field for sowing who and what I am. Like all such involvements, it&#039;s a garden that needs tending. But there are rewards, both professionally and personally.</description>
		<content:encoded><![CDATA[<p>Let&#8217;s face it&#8230;most people are simply way too impatient when it comes to social networking, especially as it relates to putting something relatively new through its paces. We live in a microwave, drive-thru, glasses-in-about-a-hour society. We want results, and we want them NOW! However, much of it depends on your individual marketing plan, and how you want to use a particular SN to further your business. I see Twitter as more of a B2B network more so than something I use for consumer-oriented prospects. Much of it is planting seeds. Much of what we do as RE pros is simply planting seeds. Twitter is like a fun fertile field for sowing who and what I am. Like all such involvements, it&#8217;s a garden that needs tending. But there are rewards, both professionally and personally.</p>
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		<title>By: Lani Anglin-Rosales</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10519</link>
		<dc:creator>Lani Anglin-Rosales</dc:creator>
		<pubDate>Tue, 03 Jun 2008 22:23:23 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10519</guid>
		<description>&lt;strong&gt;Ricardo-&lt;/strong&gt; being yourself is the best sales tool possible.  If someone doesn&#039;t like you, they wouldn&#039;t like your services anyhow... if they click with you in a social arena, a transaction with someone you get along with is always easier (and ideal), right?!

&lt;strong&gt;Jay-&lt;/strong&gt; and amen.

&lt;strong&gt;Chris-&lt;/strong&gt; I see you as a tremendous success in blogging which is the King of all social media.  Because I know you personally, I know that your personality thrives in blogging and I can&#039;t wait until you decide to be girly and &quot;twitter.&quot; ;)  That&#039;s a great point that you are present AND active in multiple platforms... location, location, location applies to SM also, huh?</description>
		<content:encoded><![CDATA[<p><strong>Ricardo-</strong> being yourself is the best sales tool possible.  If someone doesn&#8217;t like you, they wouldn&#8217;t like your services anyhow&#8230; if they click with you in a social arena, a transaction with someone you get along with is always easier (and ideal), right?!</p>
<p><strong>Jay-</strong> and amen.</p>
<p><strong>Chris-</strong> I see you as a tremendous success in blogging which is the King of all social media.  Because I know you personally, I know that your personality thrives in blogging and I can&#8217;t wait until you decide to be girly and &#8220;twitter.&#8221; <img src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />   That&#8217;s a great point that you are present AND active in multiple platforms&#8230; location, location, location applies to SM also, huh?</p>
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		<title>By: Chris Lengquist</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10516</link>
		<dc:creator>Chris Lengquist</dc:creator>
		<pubDate>Tue, 03 Jun 2008 22:18:46 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10516</guid>
		<description>I simply cannot &quot;twitter&quot;.  It just doesn&#039;t sound manly.

As far as success stories are concerned I can measure it in a couple ways.  The most awesome is that when people see me again and again an again on different media platforms.  They make comments about it.  Guess that means they notice and I&#039;m on their mind.</description>
		<content:encoded><![CDATA[<p>I simply cannot &#8220;twitter&#8221;.  It just doesn&#8217;t sound manly.</p>
<p>As far as success stories are concerned I can measure it in a couple ways.  The most awesome is that when people see me again and again an again on different media platforms.  They make comments about it.  Guess that means they notice and I&#8217;m on their mind.</p>
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		<title>By: Jay Thompson</title>
		<link>http://agbeat.com/real-estate-coaching-tutorials/social-media/social-media-works-case-study/#comment-10510</link>
		<dc:creator>Jay Thompson</dc:creator>
		<pubDate>Tue, 03 Jun 2008 21:46:36 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=2047#comment-10510</guid>
		<description>Fantabulous post Lani. Real estate is &lt;i&gt;still&lt;/i&gt; ultimately a face-face business (for the most part). But the likes of Twitter, LinkedIn, Pownce et al are tools that can help fill the pipeline. I&#039;ve &quot;met&quot; many good folks through these tools, re-connected with old friends and (I think) provide a way for people to get to know me and &quot;connect&quot;.

Forcing it, ramming salesy crap down people&#039;s throats and not acting like yourself are all great ways to turn people off. Turning people off in this business is generally a bad idea.

&quot;Does anyone have any social media success stories they would like to share?&quot;

You saw my recent Twitstory. Not a &quot;success&quot; (yet) in terms of an actual sale, but may be....  I do have two active clients that I first &quot;met&quot; on Twitter, and a recent LinkedIn blitz of my old semiconductor stomping grounds have produced several in the Phoenix area that had no idea I was in real estate. Just growin&#039; that &quot;sphere of influence&quot; one connection at a time....

@eric - &quot;I wonder if that comes through?&quot; -- I think so.

@jennifer - &quot;Authenticity works&quot;.  Brilliant and amen.</description>
		<content:encoded><![CDATA[<p>Fantabulous post Lani. Real estate is <i>still</i> ultimately a face-face business (for the most part). But the likes of Twitter, LinkedIn, Pownce et al are tools that can help fill the pipeline. I&#8217;ve &#8220;met&#8221; many good folks through these tools, re-connected with old friends and (I think) provide a way for people to get to know me and &#8220;connect&#8221;.</p>
<p>Forcing it, ramming salesy crap down people&#8217;s throats and not acting like yourself are all great ways to turn people off. Turning people off in this business is generally a bad idea.</p>
<p>&#8220;Does anyone have any social media success stories they would like to share?&#8221;</p>
<p>You saw my recent Twitstory. Not a &#8220;success&#8221; (yet) in terms of an actual sale, but may be&#8230;.  I do have two active clients that I first &#8220;met&#8221; on Twitter, and a recent LinkedIn blitz of my old semiconductor stomping grounds have produced several in the Phoenix area that had no idea I was in real estate. Just growin&#8217; that &#8220;sphere of influence&#8221; one connection at a time&#8230;.</p>
<p>@eric &#8211; &#8220;I wonder if that comes through?&#8221; &#8212; I think so.</p>
<p>@jennifer &#8211; &#8220;Authenticity works&#8221;.  Brilliant and amen.</p>
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