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Content curation for clicks – REALTORS re-think your reposting techniques

Content curation for clicks – REALTORS re-think your reposting techniques

I notice that this happens A LOT. Rosie REALTOR is a good member of NAR and surfs the content available for agents to use to promote real estate, home ownership and all things home. She finds links to very helpful articles and decides that her friends, family and clients would benefit from reading this post. She posts this link on her ...

Lesley Lambert | 2011/02/19  | 13 Comments Social Media

Stik To…Branch Out And Everything In Between

Stik To…Branch Out And Everything In Between

Rant or wisdom Everyday it seems some new app or new site is popping up with a request to endorse or recommend someone. And being the good, little, proactive Realtors we are,(I am)we rush over to join or see what all the buzz is. After a while it becomes annoying to our friends and past clients. Hey I love entrepreneur’s, ...

Missy Caulk | 2011/02/15  | 10 Comments Social Media

Blogging: A Time Suck or Sweet Sunshine?

Blogging: A Time Suck or Sweet Sunshine?

Time Suckage Blogging isn’t the Holy Grail, a magical Silver Bullet or a Savior.  For some, it really is a time-suck, a distraction or a poor idea.  For others, it’s like Sunshine for Sweet Success. Sunshine for Sweet Success Think of everything you do to attract, uncover and discover listing and selling opportunities as your personal real-estate-business-solar-system. You and your ...

Ken Brand | 2011/02/07  | 22 Comments Coaching

Social real estate brokerage – the vision [ideas from 2008]

Social real estate brokerage – the vision [ideas from 2008]

The Setup: Brokers around the country have had to adopt the idea that their agents are free agents and have big mouths- they like to blog, they want to know what it is, how to do it, and in many cases are attacking it from all directions. This article was first published on AgentGenius.com on June 08, 2008. Conferences around ...

Benn Rosales | 2011/01/10  | 36 Comments Marketing

Social Media Won’t Be Social For Long

Social Media Won’t Be Social For Long

Marshal McLuhan is often attributed with the phrase “Perception is Reality”.  Never have truer words been spoken, particularly in today’s web driven world.  McLuhan is also credited with this, an excerpt from “The Gutenberg Galaxy”, written in 1962: The next medium, whatever it is – it may be the extension of consciousness – will include television as its content, not ...

Jonathan Benya | 2011/01/05  | 18 Comments How to

The evolution of the blogger- a historical infographic

The evolution of the blogger- a historical infographic

Flowtown.com has released a graphic outlining the historical timeline of how blogging came to be and our favorite part is the top left panel that says, “In the dark ages of the early 1990s…” For those who are new to blogging, it is worth looking at how this medium came to be and how the road was paved for what ...

Lani Rosales | 2010/12/09  | 21 Comments Social Media

Should agents focus on building their personal brand?

Should agents focus on building their personal brand?

One of my favorite TV shows is The Apprentice, so much so that I even watched the US version and developed a slightly worrying crush on Martha Stewart. Some of the best bits about the apprentice are the short interview sound-bites which the producers continually show us to remind us how driven and unhinged the contestants are – effectively the reasons ...

Ben Harris | 2010/11/16  | 22 Comments Lead Generation

The meaning of “social media” bastardized at NAR Expo

The meaning of “social media” bastardized at NAR Expo

If I hear the term ‘social media’ one more time, I am gonna hurl. It’s all I heard at the National Association of Realtors Expo in New Orleans. It’s overkill, over the hill and overdid. As I twirled around the EXPO, I couldn’t escape it. Everything and everyone was extolling its virtue.  Deep-pocketed exhibitors built elaborate theatres to showcase how ...

Herman Chan | 2010/11/09  | 66 Comments Social Media

Lessons Gleaned From Leisure Suits and History.

Lessons Gleaned From Leisure Suits and History.

Once Upon A Time. . . People believed leisure suits, contrast stiching and elephant collars made you look cool and tee-refic. Men and some women believed women shouldn’t vote. Black, brown and other colors were unequal. If you were pregnant, it was OK to smoke and drink.  It was also forgivable to drink and drive, as long as you made ...

Ken Brand | 2010/10/18  | 45 Comments Coaching

Avoid Blah-Blah Conversation With This Voicemail Cloaking Device

Avoid Blah-Blah Conversation With This Voicemail Cloaking Device

Please Dear Lord, Don’t Let Them Pick Up, So I Can Leave A Voice Mail and Make A Quick Get Away. You know those times when you have to return a phone call, share an update, remind someone about something?  And those times where there’s no getting around it, you have to make the call and deliver your message, but ...

Ken Brand | 2010/10/04  | 34 Comments How to

Do Realtors Really Need A Social Media Manager?

Do Realtors Really Need A Social Media Manager?

Heresy. Yeah.  I know it. Depending on who you talk to Social Media is a source of tons of new business and a way to keep in touch with our sphere of influence — aka “fan base” — or it’s purely entertainment.  Social Media is either the “must have” tool in our real estate tool box or a mammoth waste ...

Ken Montville | 2010/08/29  | 53 Comments Real Estate

Using a #Tweetchat to highlight your local market knowledge

Using a #Tweetchat to highlight your local market knowledge

Sharing local real estate statistics, data and informed insights on your local real estate market is something that can really set you apart as a true expert. Why not put together a group of several Realtors and form a group to hosts a weekly local online real estate chat? Called a RealEChat, and you can host it via twitter using ...

Janie Coffey | 2010/08/25  | 26 Comments Social Media