Comments on: Marry Your Social Marketing Efforts

By: Three Thoughts On Local Blogging « The Notorious R.O.B.

Three Thoughts On Local Blogging « The Notorious R.O.B. — Wed, 27 Aug 2008 16:01:44 +0000

[...] 2008 I wrote a longer piece on the OnBlog recently about this topic, but in light of this and this, I thought it worth revisiting the issue in plainer language and shorter [...]

By: Benn Rosales

Benn Rosales — Wed, 27 Aug 2008 03:00:15 +0000

Lesley, I suggest creating back pages on neighbor blogs that are tutorial in format, and very simple… maybe even a short video? be creative and educate, otherwise, get them to the neighbor blog and keep them there and keep them coming back with the mailer.

By: Lesley

Lesley — Wed, 27 Aug 2008 02:47:21 +0000

I love this idea as a way to promote my expertise as the area leader in online marketing AND the low tech neighborhood specialist. However, twitter remains a mystery to most around here (if they even know what it is) so I wonder how to battle that?

By: MG in Hampstead

MG in Hampstead — Mon, 25 Aug 2008 23:40:41 +0000

It’s a good idea, we need to do this to promote our blog

By: Carson

Carson — Mon, 25 Aug 2008 19:40:16 +0000

Loving the idea… Need to execute on this ASAP.

By: Benn Rosales

Benn Rosales — Mon, 25 Aug 2008 08:07:45 +0000

Indeed! Inspiration man, inspiration. If I design something on purpose, folks normally know it’s on purpose!

I may whip somethings together tomorrow…

By: Loren Nason

Loren Nason — Mon, 25 Aug 2008 08:01:07 +0000

You make a valid point and I really didn’t look at the card that hard.

Maybe the whole little birdy turned me off and I didn’t look completely at the card.

Now the part where the person Signs up to get the coupon is great. I’ve been thinking of something similar of a free coffee with signup to newsletter/blog

You have changed my mind. I still think the design needs to change, but I will also assume it was an example and not the actual design?

I started thinking the freebie just as you are here when I was at Kohl’s and they were offering 5 bucks if you gave them your email. Lot’s of people will signup to anything just for a buck or 2.

By: Benn Rosales

Benn Rosales — Mon, 25 Aug 2008 07:55:40 +0000

Loren, they’re all three married…

In my campaign, I’m promoting:
signing up for the newsletter at the blog (which is what the back of the card says)
while promoting live twitter updates at the same time.

And in this scheme, you no sign up for the newsletter, you get nothing for free. In the end, your neighborhood knows there’s a neighborhood grapevine.

Also, if you’re on twitter, wouldn’t you agree that it makes perfect sense to offer it as an immediate contact point? After all, if you’re on it, there’s bound to be one or two in a neighborhood that gets what twitter is. And now there’s three (or more) to work/join the grapevine.

You’re right however, in (some parts of) the midwest and more rural areas, twitter users may be thin. This is why we sincerely belive that in order to build and blend your offline and offline efforts, you will need to tell folks on your website how to use some of the online tools you’re using- RSS being one of them, and Twitter as an alternative.

By: Loren Nason

Loren Nason — Mon, 25 Aug 2008 07:29:09 +0000

The Twitter cards are an interesting idea.

The problem is that twitter is still a bleeding edge tool that I would think that 95% of those that would look at the card and say “WTF?!?! is this twitter thing…. Hmmm a free meal” So you the restaurant gets a customer and you get bupkis.

Now instead of twitter make the card your local neighborhood blog and then the free meal on the back.

Loren

By: Mark Eibner

Mark Eibner — Mon, 25 Aug 2008 02:16:59 +0000

we're at it again Marry Your Social Marketing Efforts: Never fear- your commenting on t.. http://tinyurl.com/5ul8xe