Comments on: Marketing Minute: Are You Packing the One-Two Punch?

By: HomeStomper Strikes Different Chords Around The Net — HomeStomper

HomeStomper Strikes Different Chords Around The Net — HomeStomper — Fri, 07 Nov 2008 20:38:37 +0000

[...] There are two basic styles in the world of marketing and you’ve got to know when and where to apply each. Mess this one up and your message could be lying cold on the ground… get it right and you win big. Click here to pack a bigger marketing punch [...]

By: Mark Eckenrode

Mark Eckenrode — Tue, 23 Sep 2008 15:12:40 +0000

@nick: exposure is always a factor for success (you may be giving away diamonds, but if no one knows…). still, exposure being equal, your direct response marketing will have higher response rates.

now, let’s assume that both your direct response and branding responders convert equally well into clients (say, 5% of responders from both messages become clients)… you’ll still receive more inquiries from your direct response message than branding therefore you’ll get more clients. more clients = more income from the same exposure (branding vs direct response) so your direct response is cheaper due to the increased profits.

more money in the pocket at the end of the day is best

By: Nick Carter

Nick Carter — Mon, 22 Sep 2008 12:27:52 +0000

This was a good description of both so agents can get a cursory overview and understand the topic better, but I disagree with one point. Direct Response is rarely any cheaper than branding. It takes a significant amount of exposure to succeed in either tactic.

By: Mark Eckenrode

Mark Eckenrode — Sat, 20 Sep 2008 16:23:57 +0000

@will: yeah, both branding and direct response are major components of guerrilla marketing.

a buddy of mine likes to think of the two schools this way:

- direct response: you can feed your family tonight
- branding: you can have a feast next season

pretty good descriptions, i think. and you wouldn’t want to forsake either.

By: Will Doom

Will Doom — Sat, 20 Sep 2008 05:58:32 +0000

Good Post.

I come from the Old School of Gorilla Marketing (GM), which oddly enough combines facets of both Direct and Brand Marketing. After graduating from GM budget wise, I came to the conclusion in order to maintain profitability I would need to continue both.

Brand – To keep my name in front of my past clients.
Direct – To drip and retain new clients.
Brand/Direct – To be the Heavy Weight name both Past and Potential clients think of when it is time to Refinance or Purchase.

By: Mark Eibner

Mark Eibner — Sat, 20 Sep 2008 04:16:25 +0000

we're at it again Marketing Minute: Are You Packing the One-Two Punch?: If you\'re not .. http://tinyurl.com/43tevw