We can generate/create a lead for an agent, but how the agent proceeds with that lead is what may or may not convert them into a closing. Some agents expect immediate results, but that doesn’t happen often. Normally closing a sale takes work: potential clients need some nurturing. You have to sell your services and court a client — maybe for months. Buying or selling a house is a huge deal. Most people don’t do it on a whim: they need some hand-holding to reach the point where they’re signing a contract.

This article is 100% right: it’s the agents with a little patience who spend the time and effort working with leads who actually end up closing deals and seeing excellent success rates. And did you know that if you continue nurturing those leads in your pipeline up to 70% of them will eventually convert! It might take some time, but that’s certainly worth it.