AG Lead Generation Beat
Nurture your leads to turbo-charge your business growth
Maximizing leads You get a new lead. Now what? Do you take down their contact details? Put them in your contact management system? Simply jot down their name and phone number in a notebook or on a sticky note? To maximize the number of leads you convert into clients, you need to nurture your leads. This involves adding them to ...
Gear up for 2012 with short sale leads – tips and tricks
Are Short Sales Part of Your Business Plan? With 2012 just around the corner, everyone and her (his) mother is talking about how to make more money than ever before. It’s time to start writing your business plan, putting deals together, and figuring out those new ways to be successful next year. It’s the same every single year. When December ...
ReferralKey – budding online referral network with a twist
ReferralKey New service ReferralKey is gaining traction in the professional world by offering rewards in exchange for referrals through a simple sign up process. You’ve probably already gotten emails with the subject line “Are you taking on new clients?” from people suggesting you for the ReferralKey program. When a colleague locates someone who can use your service, they click “Send ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
The psychology of losing something
A few months ago, I received a very nice email from Gist. They basically said, “Hey, we miss you”, you haven’t logged on lately or something like that. (Ignore…too busy…) Two weeks later I received another email from them basically saying, if I didn’t log on my account would be suspended in 21 days. They hoped I would stay, but ...
Realtors, answering the phone is not sexy, but…
Answering The Phone Is Not Sexy but…. I know, I know… this has been said before and so many times. I know, I know, we all forget. I hate to answer the phone, I would much rather text or email, especially if I don’t recognize the number. Recently, by picking up the phone I have received a new listing and ...
Reality checking real estate market conditions – feelings, perceptions and facts
My perception of reality isn’t always factually accurate. Mostly I’m a positive guy. But every other day or so, I think and feel like opportunities are scarce and market conditions outside my control make success elusive. Do you ever have thoughts like that? When I think thoughts like that, my perceptions limit me. When I feel like business is slow and scarce, ...
Is it time to bury the past and rise up? Is it time to advise “buy”?
It’s 2011. Not 2010 or 2009. Viva 2011 What’s your real estate market like this week? Is it better than it was a year or two ago? Back then we had the difficult task of sharing mostly bad news. A rational Fear Of Loss kept buyers who wanted to move from making a move. It was simple logic, buy too ...
Blogging: A Time Suck or Sweet Sunshine?
Time Suckage Blogging isn’t the Holy Grail, a magical Silver Bullet or a Savior. For some, it really is a time-suck, a distraction or a poor idea. For others, it’s like Sunshine for Sweet Success. Sunshine for Sweet Success Think of everything you do to attract, uncover and discover listing and selling opportunities as your personal real-estate-business-solar-system. You and your ...
Can real estate consumers tell what you do best? They better
I recently wrote about the importance of your real estate marketing having a Unique Sales Proposition. A core offering that stands out above everything else you do in real estate. So now what? Now that you have determined your USP, how do you promote your USP? How do consumers know what you specialize in, what makes your services better for ...
Should agents focus on building their personal brand?
One of my favorite TV shows is The Apprentice, so much so that I even watched the US version and developed a slightly worrying crush on Martha Stewart. Some of the best bits about the apprentice are the short interview sound-bites which the producers continually show us to remind us how driven and unhinged the contestants are – effectively the reasons ...
Your real estate website can’t keep beer cold [writer debut]
![Your real estate website can’t keep beer cold [writer debut]](http://agbeat.wpengine.netdna-cdn.com/wp-content/uploads/2010/10/Beer-Cooler2-150x150.jpg)
Please welcome Kye Grace to the AG family. Kye has been a part of the AG community via comments and social networks for several years now. Kye is laid back, really intelligent and fits well into our find a solution culture. Please welcome him in comments and enjoy his first column: You’ve probably often seen a realtor or broker’s website ...
Lessons Gleaned From Leisure Suits and History.
Once Upon A Time. . . People believed leisure suits, contrast stiching and elephant collars made you look cool and tee-refic. Men and some women believed women shouldn’t vote. Black, brown and other colors were unequal. If you were pregnant, it was OK to smoke and drink. It was also forgivable to drink and drive, as long as you made ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
