Comments on: How to be Transparent Without Showing Your Chest Hair

By: tomferry

tomferry — Thu, 10 Sep 2009 18:21:10 +0000

I just went back to your post and did a re-read Ginny. Awesome- thank you!

By: Real Estate News Summary (week ending 07-14-09) | Memphis Real Estate Buzz

Real Estate News Summary (week ending 07-14-09) | Memphis Real Estate Buzz — Tue, 14 Jul 2009 23:20:36 +0000

[...] Transparent Without Showing Your Chest Hair | Real Estate Opinion MAG – AgentGenius – http://agentgenius.com/real-es… – [...]

By: Mark Eckenrode

Mark Eckenrode — Tue, 14 Jul 2009 00:39:33 +0000

collaboration and participation should simply be inline with your target audience

smart advice that’s not often followed.

By: Daily Digest for 2009-07-11 | Joe Spake - Memphis Real Estate

Daily Digest for 2009-07-11 | Joe Spake - Memphis Real Estate — Sun, 12 Jul 2009 07:31:19 +0000

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By: Memphis Real Estate

Memphis Real Estate — Sun, 12 Jul 2009 00:04:48 +0000

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By: AgentGenius

AgentGenius — Sat, 11 Jul 2009 19:19:24 +0000

#agnow Of course you are correct but this isn't just a Web 2.0 phenomenon. Part of the problem is that for years in... http://cli.gs/ut44m

By: FlanaganJim

FlanaganJim — Sat, 11 Jul 2009 17:07:45 +0000

Reading: "How to be Transparent Without Showing Your Chest Hair | Real Estate Opinion MAG - AgentGenius" (http://twitthis.com/6iuprf)

By: Jay Zenner

Jay Zenner — Sat, 11 Jul 2009 15:19:22 +0000

Of course you are correct but this isn’t just a Web 2.0 phenomenon. Part of the problem is that for years in a sellers’ market the competition for clients has been so intense that our marketing emphasis has been on “personal branding” and generating leads. The worst example I ever saw was a series of tips by an “expert” in luxury home marketing who recommended making a long list of the attributes of your “ideal” client and then doing everything you could to become that ideal. She cited this as the “Law of Attraction” and a way to make yourself over and attract business so you to can enjoy the benefits of luxury home sized commissions.

There is a big market inside the industry for this type of advice and maybe it works, but frankly, it makes my skin crawl. It’s hard to imagine better advice for becoming unauthentic…a phony…untrustworthy.

But I also had a less emotional reaction to this advice that is more important now that we have shifted to a buyers’ market and are likely to be there for a while. With higher inventories relative to qualified buyers we need to demonstrate our skill in marketing homes. Scan the recent eflyers you have received or listings on Realtor.com. Quite often the product positioning is awful, the photography is awful and the copy writing is abysmal. Dig a little deeper and a lot of the pricing is suspect.

Here’s a unique idea…tie your personal brand to some expertise in these areas and skip the humor, stories about your dog and, of course, the chest hair.

Jay Zenner
4PsRE.com

By: Kent Clothier

Kent Clothier — Sat, 11 Jul 2009 04:37:56 +0000

How to be Transparent Without Showing Your Chest Hair | Real ...: Ginny is a 360 degree marketing specialist wit.. http://bit.ly/AiwDO

By: Real Estate Feeds

Real Estate Feeds — Sat, 11 Jul 2009 03:18:35 +0000

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