Public Relations Section

biomarin ceo

BioMarin CEO calls terminal cancer patient ...

Sep 24, 201317 Comments1698 Views

BioMarin pharmaceutical continues to astonish, not by their move to refuse a dying cancer patient life-saving treatment, despite the FDA's direct approval to do so, but by their CEO writing aggressive emails laced with insults and condescension.

biomarin

BioMarin reveals crisis strategy in callous...

Sep 16, 20138 Comments1016 Views

BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but their strategy was unveiled as the CEO accidentally hit "reply-all" on an email, including the

biomarin refusing care

PR crisis in the making at BioMarin Pharmac...

Sep 10, 20137 Comments878 Views

Ethics is a principle at the core of crisis management planning for businesses. Of course, there are ethical considerations once a crisis is underway while making such decisions as, "How much proprietary information should we reveal

jars of poo

What businesses can learn from politicians ...

Aug 07, 2013No Comments320 Views

After a massive protest at the Texas capitol, public officials are making claims they may or may not be able to back up, teaching all businesses an important lesson.

fired

Food truck employee fired for rage tweeting...

Aug 01, 20131 Comment264 Views

After a large food truck order resulted in a $0 tip, the worker took to the internet to call out the company that failed to tip and has been fired as a result. You can learn from

teachable moments in public relations

Teachable moments from 8 public relations s...

Jul 29, 20131 Comment468 Views

Brands of all sizes make mistakes, and these eight public relations snafus offer several lessons for professionals and business leaders alike.

delta

Disabled man says Delta forced him to crawl...

Jul 29, 20133 Comments275 Views

Delta airlines is now the subject of a lawsuit that paints an ugly picture of the company's treatment of disabled passengers - will this impact their long term reputation?

golden corral

Anatomy of Golden Corral’s poor respo...

Jul 09, 20131 Comment551 Views

Golden Corral has recently been the victim of a misleading viral video about them, but their response has been lacking at best, missing a valuable branding opportunity.

taco bell

What everyone should learn from the Taco Be...

Jun 07, 20132 Comments252 Views

Taco Bell had a hard week, but you can learn from their public relations blowup as we take a realistic look at what happened.

crisis management

Crisis management and public relations are ...

May 07, 20132 Comments424 Views

Not all public relations plans or contracts include crisis management, but many businesses assume they're the same thing - here is how they differ.

West Fertilizer Plant’s public respon...

May 01, 20131 Comment392 Views

Although federal, state, and local governments are well prepared for disasters, the private sector is not, as proven by the response by the West Fertilizer Plant owners.

ExxonMobil

ExxonMobil shows brands how to fail during ...

Apr 02, 20131 Comment303 Views

ExxonMobil recently had a substantial spill in a neighborhood and they are doing some things well and some things poorly.