Hyperlocal web pages for Realtors with no writing required
Local web pages in seconds
Real estate website company, a la mode, inc. has announced the launch of their “Featured Community Pages” which are hyperlocal pages created by users’ filling in of a few fields which creates a web page for an agent’s website about a very local area.
The goal of the community pages is to give users a better shot at being found in Google for applicable areas of expertise rather than attempting to compete for the entire city. Many agents make the mistake of launching a blog and writing all about “Dallas real estate” which is a phrase that is not only misleading (no agent is an expert about every street in this giant city), but unlikely to be a term a new writer ranks for as hundreds of agents have been writing about this phrase for years. More accurate and desirable for legitimate buyers that have narrowed their search is “Highland Park historic homes” or “White Rock Lake homes for sale.”
The company says that with only a few key points about an area like cross streets and landmarks, their GhostWriter tool inserts the answers into sentences and paragraphs and builds the pages “just like a human would” which generates completely custom, local web pages in about ten minutes. The service is free for current Gold and Platinum XSite users.
Custom, local content
Kara Calderon, EVP, Marketing Real Estate Solutions Division at a la mode, inc. told AGBeat, “REALTORS ask me all the time, “what’s the secret to online success?” and my answer is always the same – fresh, custom, local content. But naturally, there are challenges that come with that like knowing what to write about, finding the time, or just getting started. That’s why this new XSite feature is so important, it gives REALTORS the ability to create completely custom, hyper-local content in about ten minutes by just filling in a few fields specific to their area. We take care of the rest.”
How to set up within XSites:
Start spreading the news...
This article published on Sunday, January 15th, 2012 at 7:23 pm | Contact the editor
Topics: Business News
About this Columnist (Full Profile)
Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.
Email Marti Trewe
The Daily Hot Sheet
The AGBeat Daily is jam packed with today's news headlines, fresh and neat in your inbox- start the day ahead of the curve.
Comments (24)
Trackback URL | Comments RSS Feed
Social Shares & Links Back
- RealEstate Babble:
AgentGenius: Hyperlocal web pages for Realtors with no writing required http://t.co/ipmOJSRo Full http://t.co/RxZT4TOS
- Real Estate Ninja:
Hyperlocal web pages for Realtors with no writing required http://t.co/voVFtc7z
- Thad Schell:
Real Estate News: Hyperlocal web pages for Realtors with no writing required http://t.co/JkXqps3z
- Skip Cody:
Still need to add content! Hyperlocal web pages for Realtors with no writing required http://t.co/qX2djLxo #realtor #realestate
- MLX Realty:
local Hyperlocal web pages for Realtors with no writing required – AGBeat: AGBeatHyperlocal web pages f… http://t.co/wEkUCryi realtors
- trevor parker:
Hyperlocal web pages for Realtors with no writing required: FREE with dsSearchAgent Pro! Free Listing Website – … http://t.co/0MJW0yU4
- Trevor Parker:
Hyperlocal web pages for Realtors with no writing required: FREE with dsSearchAgent Pro! Free Listing Website – … http://t.co/5LXMpVz0
- Randy Hamilton:
Hyperlocal web pages for Realtors with no writing required: Real estate website company, a la mode, inc. has ann… http://t.co/Xae8PEwz
- BuildAWebBusiness:
Hyperlocal web pages for Realtors with no writing required http://t.co/tPBbyhgH
- Dallas Home Buyer:
Hyperlocal web pages for Realtors with no writing required: Many agents make the mistake of launching a blog and… http://t.co/qJwNkOsY
- Esther Taylor:
Hyperlocal web pages for Realtors with no writing required http://t.co/BTcNf17S
- Rebekah Radice:
How would you like to create a local web page in SECONDS! Real estate website company, a la mode, inc. has… http://t.co/22v3yyUI
- Randy Hamilton:
Hyperlocal web pages for Realtors with no writing required AGBeat: Local web pages in seconds Real estate websit… http://t.co/K9PGfrQq
- USHUD.com:
Hyperlocal web pages for Realtors with no writing required http://t.co/9DzXWtLV
- Kirk Eisele:
Hyperlocal Pages for Realtors with no writing required – Crap of course but better than nothing. – http://t.co/OyY7KG5A
- CENTURY 21:
Hyperlocal web pages for Realtors with no writing required via @AGBeat http://t.co/He4MUC9E
- Buyer's Eye Design:
Hyperlocal web pages for Realtors with no writing required via @AGBeat http://t.co/He4MUC9E
- AGBeat:
Hyperlocal web pages for Realtors with no writing required via @AGBeat http://t.co/He4MUC9E
- Austin's Business:
Hyperlocal web pages for Realtors with no writing required via @AGBeat http://t.co/He4MUC9E
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
Automatically generating content with a bot, software system, content spinning or any "automation" tool is always a BAD idea. There is no magic bullet for content creation. The search engines will see right through this and will quickly identify this as content SPAM. A la mode should know better.
+1 Ron. How is your personality, as an Agent, going to come through if you aren’t writing your own copy? Google guidelines have shown over and over that you need to write for people, not for search engines. As with everything, be yourself, especially when it comes to your website.
Hey guys – We’d love it if agents wrote their own unique, hyperlocal content. But the reality is 1) agents simply don’t have the time, or 2) they don’t know where to start when it comes to writing content. So we built this tool to help agents with both of those issues. We encourage (always have and always will) agents to edit content we provide to make it even more unique and, to your point Eric, to reflect their personality.
I agree! Consumers aren’t stupid they are going to know if the agent wrote the information or if it’s canned. And Google is going to know as well. If you don’t have time to write it yourself don’t bother. And if you don’t have the time include local pictures you took yourself.
I agree! Consumers aren’t stupid they are going to know if the agent wrote the information or if it’s canned. And Google is going to know as well. If you don’t have time to write it yourself don’t bother. And if you do have the time include local pictures you took yourself.