iPad and iPad mini: spring launch?
A new report showcasing observations from the 2013 Consumer Electronics Show in Las Vegas includes hints at a spring release for the next generation iPad and iPad mini.
Topeka Capital Markets analyst Brian White said, “Our checks at CES indicate Apple will release the iPad 5 and the second-generation iPad mini this March. The iPad 5 is expected to be lighter and thinner than the iPad 4 that was released in October, while the form factor of the iPad mini should be similar to the first generation iPad mini that debuted in October.”
These reports are similar to what various international bloggers have noted, with dozens of claims that Apple is now observing an accelerated product release schedule, particularly with the iOS family of devices, as the company aggressively seeks to keep their market share.
Big changes at Apple
In years past, the company typically observed annual update cycles, and tech analysts could react accordingly, as could consumers, but last fall’s fourth-generation iPad release only seven months after the third generation iPad shocked the world. Many assumed the move was a way to usher in the post-Jobs era after the passing of the company’s CEO, but with rumors swirling of a spring release and the possibility of more releases annually, it appears a change in the company rather than a one-time marketing ploy. It remains unclear.
Rumors of a less expensive iPhone for emerging global markets were subject to criticism as more than one executive said it would never happen, others say the company plans to offer lower priced smartphones without sacrificing quality, but other analysts note the opposite.
Coupling the two recent rumor reports, the most obvious conclusion one can come to is that Apple is coming up with a new formula in the face of tight competition.