What Mariana is saying is you don’t have to sell but you do have to add value in every interaction you have or you’re wasting your time. That includes when you comment elsewhere.

Mariana has a great list above and I would add:
1. Writing about questions clients have asked you- if they ask, someone else is probably looking for the same answer.

2. Write about your team. Not as in “Jim Bob has 12 years experience and went to ASU,” but as in, “Jim Bob just joined us from Arizona, so it’s fresh in his mind what it’s like to relocate. He’s ridiculously good at Texas Hold ‘Em, so don’t challenge him in a game (but he’s awful at Go Fish, trust me).” Keep it authentic.

3. Some agents successfully find forum questions that are answered incorrectly by other agents and bring the question to their blog and answer it properly. This presents the agent as the expert (but be SURE you are right and don’t be rude to those who are wrong, just clarify).

Readers- what else could you add for agents who are new to blogging?

Great post Mariana, interesting how folks get to the same conclusions via different routes. Nice to have a concise list of things to do instead of a long, drawn out explanation.

Navy Chief, Navy Pride

Interesting post. I want to drive more people to my website and your suggestions are great. I am also doing what my blog site coaches are telling me and that is to read other blogs, comment to them, add your own URL address and this should create more traffic to your site. Lets see if this works. I hope you visit and if you do drop me a line…