Comments on: The Brokerage of The Future http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/ News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 15:13:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rebuilding the Brokerage | Real Estate Opinion MAG - AgentGenius http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37485 Rebuilding the Brokerage | Real Estate Opinion MAG - AgentGenius Thu, 20 Aug 2009 20:47:48 +0000 http://agentgenius.com/?p=16068#comment-37485 [...] The NORTH Group Blog: The NORTH Group Aligns with Maxsell Real Estate [...] [...] The NORTH Group Blog: The NORTH Group Aligns with Maxsell Real Estate [...]

]]> By: The NORTH Group Aligns with Maxsell Real Estate « The NORTH Group Blog http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37432 The NORTH Group Aligns with Maxsell Real Estate « The NORTH Group Blog Wed, 19 Aug 2009 00:39:36 +0000 http://agentgenius.com/?p=16068#comment-37432 [...] of new agents to the business but the value to sellers and top agents begins to dissipate. To quote Ines Hegedus-Garcia:The brokerage of the future needs to be a forward thinker, especially with new marketing trends. [...] [...] of new agents to the business but the value to sellers and top agents begins to dissipate. To quote Ines Hegedus-Garcia:The brokerage of the future needs to be a forward thinker, especially with new marketing trends. [...]

]]> By: ines http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37217 ines Fri, 14 Aug 2009 03:02:38 +0000 http://agentgenius.com/?p=16068#comment-37217 Ruthmarie - I think the "throw 1000 agents against the wall and see what sticks model" prevails everywhere, not just in your part of the country. I find it incredible that bigger brokerages make it impossible for agents to leave, to a point that they become so unhappy that they become resentful ...that can't be good either. Jay hit it in his video about being picky and hiring talent, instead of wasting precious resources on people that may not even last in the business. Ruthmarie – I think the “throw 1000 agents against the wall and see what sticks model” prevails everywhere, not just in your part of the country. I find it incredible that bigger brokerages make it impossible for agents to leave, to a point that they become so unhappy that they become resentful …that can’t be good either.

Jay hit it in his video about being picky and hiring talent, instead of wasting precious resources on people that may not even last in the business.

]]> By: Ruthmarie Hicks http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37205 Ruthmarie Hicks Thu, 13 Aug 2009 17:57:11 +0000 http://agentgenius.com/?p=16068#comment-37205 The "throw 1000 agents against a wall and see what sticks model" - seems to be prevailing around here - for the time being. As big fish eats small fish during the consolidation phase of our market shift - I guess it was inevitable. I am with Keller because they DON'T do that and yet they are large enough to survive. I don't want to be forced into moving again because a brokerage closed. I've only been in the business four years and my first brokerage was the "1000 agent model." I moved after 18 agonizing months to a smaller brokerage - which was then eaten by a big brokerage. My initial brokerage was swallowed by a bigger fish and is now SUPER brokerage - for the area. It's unfortunate that it too has the "1000 agents against the wall model" and that by simple acquisition it has managed to corner the lions share of agents - productive or otherwise. Btw, I don't promote Keller for the sake of Keller. It is not for everyone and each franchise is individually owned. It allows me to promote ME without forcing a major brand down my throat. It gives me enough of a split to make self-promotion practical - and it has enough broker support - so I can get good solid advice when I need it. This is a treacherous market for anyone with less than 50 deals under them. I'm sure there are some wonder Keller franchises and some terrible ones as well. The “throw 1000 agents against a wall and see what sticks model” – seems to be prevailing around here – for the time being. As big fish eats small fish during the consolidation phase of our market shift – I guess it was inevitable. I am with Keller because they DON’T do that and yet they are large enough to survive. I don’t want to be forced into moving again because a brokerage closed. I’ve only been in the business four years and my first brokerage was the “1000 agent model.” I moved after 18 agonizing months to a smaller brokerage – which was then eaten by a big brokerage. My initial brokerage was swallowed by a bigger fish and is now SUPER brokerage – for the area. It’s unfortunate that it too has the “1000 agents against the wall model” and that by simple acquisition it has managed to corner the lions share of agents – productive or otherwise.

Btw, I don’t promote Keller for the sake of Keller. It is not for everyone and each franchise is individually owned. It allows me to promote ME without forcing a major brand down my throat. It gives me enough of a split to make self-promotion practical – and it has enough broker support – so I can get good solid advice when I need it. This is a treacherous market for anyone with less than 50 deals under them. I’m sure there are some wonder Keller franchises and some terrible ones as well.

]]> By: Ines Hegedus-Garcia http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-62453 Ines Hegedus-Garcia Wed, 12 Aug 2009 01:12:24 +0000 http://agentgenius.com/?p=16068#comment-62453 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">@Ian_at_DriveBuy thank YOU, thought provoking questions you pose http://bit.ly/D0LOL</span></span> @Ian_at_DriveBuy thank YOU, thought provoking questions you pose http://bit.ly/D0LOL

]]> By: Ian Greenleigh http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-62454 Ian Greenleigh Wed, 12 Aug 2009 00:12:24 +0000 http://agentgenius.com/?p=16068#comment-62454 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">The Brokerage of The Future. Great article, video & conversation. Thanks @ines http://bit.ly/D0LOL</span></span> The Brokerage of The Future. Great article, video & conversation. Thanks @ines http://bit.ly/D0LOL

]]> By: ines http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37137 ines Tue, 11 Aug 2009 21:15:40 +0000 http://agentgenius.com/?p=16068#comment-37137 Ian, someone must have done a study to show data. There have been a couple of generational posts here on AG that will blow your mind away. As for young buyers....i can tell you it's all about the method of communication - nothing like texting a client that we are confirmed without having to pick up a phone (maybe I was born on the wrong year) Ian, someone must have done a study to show data. There have been a couple of generational posts here on AG that will blow your mind away. As for young buyers….i can tell you it’s all about the method of communication – nothing like texting a client that we are confirmed without having to pick up a phone (maybe I was born on the wrong year)

]]> By: Ian Greenleigh http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37135 Ian Greenleigh Tue, 11 Aug 2009 20:09:11 +0000 http://agentgenius.com/?p=16068#comment-37135 Ines- Per my last comment, I'm trying to find actual data concerning generational/age differences in public opinion of the VALUE of real estate professionals. This is different from that recently notorious study showing realtors as among the most reviled of professionals today. I'm looking for opinions on WHY we need licensed agents. The brokerage of the future will demonstrate its value to the young naysayers of my generation using THEIR preferred means of communication. Ines-

Per my last comment, I’m trying to find actual data concerning generational/age differences in public opinion of the VALUE of real estate professionals. This is different from that recently notorious study showing realtors as among the most reviled of professionals today. I’m looking for opinions on WHY we need licensed agents. The brokerage of the future will demonstrate its value to the young naysayers of my generation using THEIR preferred means of communication.

]]> By: Joe Loomer http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37117 Joe Loomer Tue, 11 Aug 2009 14:54:30 +0000 http://agentgenius.com/?p=16068#comment-37117 Ines, I completely agree with what you said about depending on the individual team leader - which is why I kinda led with: "Although it still comes down to each individual market center’s Team Leader" It's a shame your experience was not a more positive one - when it works (and it works more often than not) - it's awesome. I'm blessed to be in that situation here. My intent with my comments was to indicate that their is a model that closely mirrors your video (and the awesome folks you chose to present) - but it still will always come down to leadership. Either it's forward-thinking and agent-centered with a culture to back it up, or it's the same old Bovine Scatology. Navy Chief, Navy Pride Ines, I completely agree with what you said about depending on the individual team leader – which is why I kinda led with:

“Although it still comes down to each individual market center’s Team Leader”

It’s a shame your experience was not a more positive one – when it works (and it works more often than not) – it’s awesome. I’m blessed to be in that situation here.

My intent with my comments was to indicate that their is a model that closely mirrors your video (and the awesome folks you chose to present) – but it still will always come down to leadership. Either it’s forward-thinking and agent-centered with a culture to back it up, or it’s the same old Bovine Scatology.

Navy Chief, Navy Pride

]]> By: ines http://agbeat.com/editorials/real-estate/the-brokerage-of-the-future/#comment-37113 ines Tue, 11 Aug 2009 14:13:41 +0000 http://agentgenius.com/?p=16068#comment-37113 Joe - I think we've already had this discussion about KW, it was the first brokerage I left and may I add.....left with a very sour taste in my mouth. It was cliquey and the culture was all wrong (many agents have left after us and many from the same office have gone out of business) - great model, but totally depends on individual team leader. Consider yourself lucky. Ken - you totally rock - it is ALL about passion and although it also has to do with drive, the best brokers are not selfish and know if they help their agents succeed, they will ultimately make more money - I don't think it's that difficult. Joe – I think we’ve already had this discussion about KW, it was the first brokerage I left and may I add…..left with a very sour taste in my mouth. It was cliquey and the culture was all wrong (many agents have left after us and many from the same office have gone out of business) – great model, but totally depends on individual team leader. Consider yourself lucky.

Ken – you totally rock – it is ALL about passion and although it also has to do with drive, the best brokers are not selfish and know if they help their agents succeed, they will ultimately make more money – I don’t think it’s that difficult.

]]>