Comments on: Putting The Brand to the Test http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/ News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 15:13:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Madsen http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29315 Mark Madsen Sun, 22 Feb 2009 21:28:11 +0000 http://agentgenius.com/?p=10119#comment-29315 I started a real estate company in 2004 with a couple of friends. We sold in 2006, but one of my original partners still hangs his license there. I think that they have over 150 agents now, and nobody seems to care about about the fact that it is not a big brand. However, we were able to give that company a large online presence, so maybe that helps. I started a real estate company in 2004 with a couple of friends. We sold in 2006, but one of my original partners still hangs his license there. I think that they have over 150 agents now, and nobody seems to care about about the fact that it is not a big brand. However, we were able to give that company a large online presence, so maybe that helps.

]]> By: Mariana http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29111 Mariana Thu, 19 Feb 2009 06:30:03 +0000 http://agentgenius.com/?p=10119#comment-29111 Jim - Congrats! We just switched offices, too. We left the "BIG" KW office in town for a much smaller KW office. But this one has the culture, leadership, ownership and support that was a MUCH better fit for for our team. We had to switch over all 20-something of our listings and not one of our Sellers cared WHERE we moved... as long as WE still represented them. Jim – Congrats!

We just switched offices, too. We left the “BIG” KW office in town for a much smaller KW office. But this one has the culture, leadership, ownership and support that was a MUCH better fit for for our team.

We had to switch over all 20-something of our listings and not one of our Sellers cared WHERE we moved… as long as WE still represented them.

]]> By: Michelle DeRepentigny http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29085 Michelle DeRepentigny Wed, 18 Feb 2009 22:36:01 +0000 http://agentgenius.com/?p=10119#comment-29085 And congrats on your move, I wish you much success. And congrats on your move, I wish you much success.

]]> By: Michelle DeRepentigny http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29084 Michelle DeRepentigny Wed, 18 Feb 2009 22:35:09 +0000 http://agentgenius.com/?p=10119#comment-29084 I have been independent twice and big box brand twice now, there are advantages and disadvantages to both. I often times find myself having a crisis of faith when defending my choice of the moment. I like having ready made branded tools available, but cringe at some of the big box thoughts. I guess I am still looking for a brand that understands how I do business and that has a clue about how we connect with the consumer, instead of always being a year behind and scared to death of leading. BTW- I finally got the graphic - the "brand" is outside the circle trying to get in :p It only took me 3 visits back to this post to figure it out. I have been independent twice and big box brand twice now, there are advantages and disadvantages to both. I often times find myself having a crisis of faith when defending my choice of the moment.

I like having ready made branded tools available, but cringe at some of the big box thoughts. I guess I am still looking for a brand that understands how I do business and that has a clue about how we connect with the consumer, instead of always being a year behind and scared to death of leading.

BTW- I finally got the graphic – the “brand” is outside the circle trying to get in :p

It only took me 3 visits back to this post to figure it out.

]]> By: Missy Caulk http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29079 Missy Caulk Wed, 18 Feb 2009 22:12:35 +0000 http://agentgenius.com/?p=10119#comment-29079 Best of success to Jim. If I ever change again it will be on my own. Right now I am happy being an agent that is left alone unless I need something. But, I agree the brand is not what consumers care about. That's why I am a Broker in case I ever need to go, can do it in a heart beat. Best of success to Jim. If I ever change again it will be on my own. Right now I am happy being an agent that is left alone unless I need something.

But, I agree the brand is not what consumers care about.

That’s why I am a Broker in case I ever need to go, can do it in a heart beat.

]]> By: John Kalinowski http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29069 John Kalinowski Wed, 18 Feb 2009 18:44:53 +0000 http://agentgenius.com/?p=10119#comment-29069 Jim- Congratulations on the move! I left RE/MAX in December to start my own firm, and one other agent came with me. So far, it's been a real eye-opener as to what the consumer cares about in their transaction. We had twenty listings when we left, and every single one switched over and came with us. They couldn't care one bit about the big balloon on the sign, and one actually asked "Now, I don't have to stay with RE/MAX, I'm with you, right?" That was the moment I really knew we were doing the right thing. By the way, what's the name of your group? Jim- Congratulations on the move! I left RE/MAX in December to start my own firm, and one other agent came with me. So far, it’s been a real eye-opener as to what the consumer cares about in their transaction.

We had twenty listings when we left, and every single one switched over and came with us. They couldn’t care one bit about the big balloon on the sign, and one actually asked “Now, I don’t have to stay with RE/MAX, I’m with you, right?” That was the moment I really knew we were doing the right thing.

By the way, what’s the name of your group?

]]> By: Matthew Rathbun http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29051 Matthew Rathbun Wed, 18 Feb 2009 14:31:31 +0000 http://agentgenius.com/?p=10119#comment-29051 Jim, you got kind words in person.... Count yourself lucky I was nice once, none-the-less twice... :) Still haven't figured out what tadpoles have to do with social media ;) Jim, you got kind words in person…. Count yourself lucky I was nice once, none-the-less twice… :)

Still haven’t figured out what tadpoles have to do with social media ;)

]]> By: Jim Duncan http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29050 Jim Duncan Wed, 18 Feb 2009 14:12:31 +0000 http://agentgenius.com/?p=10119#comment-29050 Paula - I'm on my own as part of a new local independent - right now there are only four of us, with one more coming on in the next couple of days. We don't want to be big - size brings difficulties, among them accountability to each other gets more difficult. I've thought about my own place for years, but this allowed me/us to join forces and actually have synergy - which I'm really looking forward to. Paula –

I’m on my own as part of a new local independent – right now there are only four of us, with one more coming on in the next couple of days.

We don’t want to be big – size brings difficulties, among them accountability to each other gets more difficult.

I’ve thought about my own place for years, but this allowed me/us to join forces and actually have synergy – which I’m really looking forward to.

]]> By: Paula http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29048 Paula Wed, 18 Feb 2009 13:48:55 +0000 http://agentgenius.com/?p=10119#comment-29048 What we need here is an edit button :) Jim - I really can’t decide if you went on your own or joined a local independent - still, I will comment. Either way, congratulations! Having spent 1/2 of last year looking for a company whose ideas were similar to mine, I decided the “big name” was not the ticket for me. I thought about my own place, then ended up with an independent who is just starting out and couldn’t be happier! I agree, the big name will look a lot different in a few years. What we need here is an edit button :)

Jim – I really can’t decide if you went on your own or joined a local independent – still, I will comment. Either way, congratulations! Having spent 1/2 of last year looking for a company whose ideas were similar to mine, I decided the “big name” was not the ticket for me.

I thought about my own place, then ended up with an independent who is just starting out and couldn’t be happier! I agree, the big name will look a lot different in a few years.

]]> By: Paula http://agbeat.com/editorials/real-estate/putting-the-brand-to-the-test/#comment-29047 Paula Wed, 18 Feb 2009 13:46:15 +0000 http://agentgenius.com/?p=10119#comment-29047 Jim - I really can't decide if you went on your own or joined a local independent - still, I will. Having spent 1/2 of last year looking for a company whose ideas were similar to mine, I decided the "big name" was not the ticket for me. I thought about my own place, then ended up with an independent who is just starting out and couldn't ne happier! I agree, the big name will look a lot different in a few years. Jim – I really can’t decide if you went on your own or joined a local independent – still, I will. Having spent 1/2 of last year looking for a company whose ideas were similar to mine, I decided the “big name” was not the ticket for me.

I thought about my own place, then ended up with an independent who is just starting out and couldn’t ne happier! I agree, the big name will look a lot different in a few years.

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