Comments on: Marketing Lessons from the Porn Industry

By: Marketing Interrupt or Million Dollar Conversation? — HomeStomper

Marketing Interrupt or Million Dollar Conversation? — HomeStomper — Mon, 02 Feb 2009 17:52:53 +0000

[...] the first article, I discuss how the bailout buzz was “hijacked” by the porn industry. Pretty genius, bringing “porn” into the dominant conversation across the [...]

By: How Obama Can Sell Real Estate | Real Estate Magazine - Real Estate Opinion Column - AgentGenius

Mon, 26 Jan 2009 14:32:00 +0000

[...] haven’t already done so (heaven forbid!) take a moment and read this agentgenius article on how the porn industry leveraged buzz over the bailouts to create a lot of attention and [...]

By: Mark Eckenrode

Mark Eckenrode — Tue, 20 Jan 2009 20:12:15 +0000

@linsey: that's awesome to hear. and you're absolutely right, hiding your head in the sand is no way to align yourself with your prospects and build rapport. in fact, check out Ines's post where she caught the conversation and has ultimately built a brand around it. great stuff.

By: Linsey

Linsey — Tue, 20 Jan 2009 01:56:19 +0000

I recently posted some things on my own blog that made me cringe – that crummy 60 minutes piece and CNN’s predictions for the top 10 worst housing markets (most were in CA). I’ve realized that hiding from those conversations doesn’t mean they aren’t happening. I might as well jump in feet first and put in my 2 cents. It subsequently created a huge jump in traffic as well as some interesting dialogue with clients.

By: Ken Brand

Ken Brand — Tue, 13 Jan 2009 02:11:59 +0000

Mark, what does the word “porn” mean? I am confused?

Seriously, nice reminder, Hitching our wagon to a thoroughbred conversation is a smart.

Also, your post is a nice reminder that there are layers of savvy methods to amp communication, we shouldn’t lazy our way.

Thanks.

By: Matt Stigliano

Matt Stigliano — Tue, 13 Jan 2009 01:14:49 +0000

Mark – That’s one of the skills I think more people need in order to succeed. That natural curiosity of what’s going on in people’s heads and the how/why question always being at the forefront of your mind.

By: Mark Eckenrode

Mark Eckenrode — Tue, 13 Jan 2009 00:36:42 +0000

@matt: yeah, i’m definitely a watcher and studier. the how/why of people’s actions and conversations (and the emotions attached to them) are fascinating.

By: Matt Stigliano

Matt Stigliano — Tue, 13 Jan 2009 00:16:31 +0000

Mark – Following on Clint’s comment about getting into social media and relating it to my article about Jeff Turner…this is why you need to use social media to “listen” first. You learn a lot just by watching and reading. Once you know where the conversation is at, you can pull a Flynt and get in the minds of your audience (some of which may not have been your audience in the first place). Well said Mark.

By: Mark Eckenrode

Mark Eckenrode — Mon, 12 Jan 2009 22:32:10 +0000

@clint: you found the single most golden lesson for any bit of marketing, my man.

@marvin: “porn” does tend to draw eyeballs in just about any conversation, for sure. but, you got the idea and now you can run with it.

By: Mark Eibner

Mark Eibner — Mon, 12 Jan 2009 21:16:40 +0000

we're at it again Marketing Lessons from the Porn Industry: Get out of your feed reader and com.. http://tinyurl.com/9kyrc3