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	<title>Comments on: Measuring Return on Investment in Social Media Marketing is Fuzzy Math</title>
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	<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/</link>
	<description>News, insights, tools, and inspiration for business owners and professionals</description>
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		<title>By: Marketing Media Mgmt</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-61788</link>
		<dc:creator>Marketing Media Mgmt</dc:creator>
		<pubDate>Thu, 03 Dec 2009 18:20:13 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-61788</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;ROI? How about ROE? http://short.to/z4bw&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">ROI? How about ROE? http://short.to/z4bw</span></span></span></p>
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		<title>By: Lesa Seibert</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-61789</link>
		<dc:creator>Lesa Seibert</dc:creator>
		<pubDate>Mon, 30 Nov 2009 18:40:34 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-61789</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/</span></span></span></p>
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		<title>By: Lesa Seibert</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-61790</link>
		<dc:creator>Lesa Seibert</dc:creator>
		<pubDate>Mon, 30 Nov 2009 18:40:09 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-61790</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;http://bit.ly/4Icv2e... http://bit.ly/5E0kDO&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">http://bit.ly/4Icv2e&#8230; http://bit.ly/5E0kDO</span></span></span></p>
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	<item>
		<title>By: Why Calculating Social Media Marketing ROI is Fuzzy Math and Sometimes Plain Stupid &#124; Top of Mind Mortgage CRM and Marketing Blog</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-42613</link>
		<dc:creator>Why Calculating Social Media Marketing ROI is Fuzzy Math and Sometimes Plain Stupid &#124; Top of Mind Mortgage CRM and Marketing Blog</dc:creator>
		<pubDate>Mon, 30 Nov 2009 02:44:49 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-42613</guid>
		<description>[...] my research, I came upon a very insightful AgentGenius.com post by Ben Martin regarding the tricky and slippery slope of calculating Rate of Return in Social [...]</description>
		<content:encoded><![CDATA[<p>[...] my research, I came upon a very insightful AgentGenius.com post by Ben Martin regarding the tricky and slippery slope of calculating Rate of Return in Social [...]</p>
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		<title>By: Stephane Puchois</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-61791</link>
		<dc:creator>Stephane Puchois</dc:creator>
		<pubDate>Tue, 28 Jul 2009 12:48:28 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-61791</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;ROI 2 ROE : http://bit.ly/eyW9K&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">ROI 2 ROE : http://bit.ly/eyW9K</span></span></span></p>
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		<title>By: 8 reasons why we love Social Media &#171; Marketing &#38; Innovation</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-31029</link>
		<dc:creator>8 reasons why we love Social Media &#171; Marketing &#38; Innovation</dc:creator>
		<pubDate>Mon, 30 Mar 2009 09:21:46 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-31029</guid>
		<description>[...] At the end of the day, there has to be some sort of return on Engagement from social media (and please note that I didn&#8217;t mean return on Investment).But if there is no point or synergy with your brand, you should forget about it [...]</description>
		<content:encoded><![CDATA[<p>[...] At the end of the day, there has to be some sort of return on Engagement from social media (and please note that I didn&#8217;t mean return on Investment).But if there is no point or synergy with your brand, you should forget about it [...]</p>
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		<title>By: Jacob Morgan</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6845</link>
		<dc:creator>Jacob Morgan</dc:creator>
		<pubDate>Sun, 30 Mar 2008 01:37:57 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-6845</guid>
		<description>right on Andy,  we definitely have the same point of view on this (thanks for the blog comment by the way).  Social media is all about crossing the digital divide and connecting with people offline!

Looking forward to the barcamp, sounds like an awesome time

Jacob</description>
		<content:encoded><![CDATA[<p>right on Andy,  we definitely have the same point of view on this (thanks for the blog comment by the way).  Social media is all about crossing the digital divide and connecting with people offline!</p>
<p>Looking forward to the barcamp, sounds like an awesome time</p>
<p>Jacob</p>
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		<title>By: agentgenius.com- national real estate opinion column &#187; Blog Archive &#187; What Blogging Can Do For You</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6781</link>
		<dc:creator>agentgenius.com- national real estate opinion column &#187; Blog Archive &#187; What Blogging Can Do For You</dc:creator>
		<pubDate>Fri, 28 Mar 2008 21:34:31 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-6781</guid>
		<description>[...] she started blogging. I know everyone was abuzz earlier this week after Ben Martin suggested that measuring return on investment in social media marketing is fuzzy math, but Dru&#8217;s success demonstrates that the right mix of on-line and off-line marketing can [...]</description>
		<content:encoded><![CDATA[<p>[...] she started blogging. I know everyone was abuzz earlier this week after Ben Martin suggested that measuring return on investment in social media marketing is fuzzy math, but Dru&#8217;s success demonstrates that the right mix of on-line and off-line marketing can [...]</p>
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	<item>
		<title>By: Show Me the ROI: Is Web 2.0 a Load of Hooey or Who&#8217;s Making Hay</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6761</link>
		<dc:creator>Show Me the ROI: Is Web 2.0 a Load of Hooey or Who&#8217;s Making Hay</dc:creator>
		<pubDate>Fri, 28 Mar 2008 05:21:25 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-6761</guid>
		<description>[...] Measuring Return on Investment in Social Media is Fuzzy Math (Ben Martin, Agent Genius) [...]</description>
		<content:encoded><![CDATA[<p>[...] Measuring Return on Investment in Social Media is Fuzzy Math (Ben Martin, Agent Genius) [...]</p>
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	<item>
		<title>By: ines</title>
		<link>http://agbeat.com/editorials/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6700</link>
		<dc:creator>ines</dc:creator>
		<pubDate>Thu, 27 Mar 2008 03:39:17 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=1500#comment-6700</guid>
		<description>Putting everything aside - to think of all the friends that would welcome me into their cities all around the nation that I wouldn&#039;t have known if it weren&#039;t for social networking is truly amazing.  I received 3 referrals this week through social networking.  To me it&#039;s a no-brainer - but it does take time.  If I wouldn&#039;t enjoy it, it would be a totally different conversation.</description>
		<content:encoded><![CDATA[<p>Putting everything aside &#8211; to think of all the friends that would welcome me into their cities all around the nation that I wouldn&#8217;t have known if it weren&#8217;t for social networking is truly amazing.  I received 3 referrals this week through social networking.  To me it&#8217;s a no-brainer &#8211; but it does take time.  If I wouldn&#8217;t enjoy it, it would be a totally different conversation.</p>
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