1. Daniel’s first point: Buyers care about what the house is going to cost them.

This from Mr. Swann: (emphasis added via quotes)

Our customers are telling us in no uncertain terms what they want: More! Newer! Better! Faster! “Cheaper!”

But even though too many homes are on the market, some of them are selling.

Which ones? Those homes that offer the greatest “perceived value to buyers.”

And where is that value perceived? In the quality of the home or in a “bargain price”.

One of the things I like best about listing appointments is listening to the sellers tell me what is wrong, in excruciating detail, with each one of the competitive listings.

At the end of the rant, I’ll say, “You’ve sold me.”

“Wh-uh-what?”

“You’ve sold me. You’ve looked at each one of those houses like a buyer would, and you’ve told me why every one of them is overpriced. Now tell me why buyers won’t say the same kinds of things about your home?”

2. Daniel’s second point: Don’t overprice it. This means price it to the market. Not “bargain price it” or “low ball it”.

Mr. Swann again:

We tend to be very careful about the listings we’ll take, because we want our homes sold in four days or four weeks, not four months.

But that leads us to “the most important thing you can do to make sure your home sells while others languish: Price it to the market.”

I want to talk about some innovative marketing ideas, but “no amount of marketing can overcome a too-high price.” If you are unwilling to “price your home to the market”, you might as well spare yourself the agony of listing it.

So Swann’s point is what? There is no point as far as ideas go. They both expound the same ideas.

Is it that Daniel uses simple sentences & crude drawings? Maybe he ought then condemn Hugh MacLeod’s cartoons or Kris Berg’s stick figures. Perhaps the haiku is next. Oh, that verbosity was beheaded.

We have gone from a sellers’ market to a buyers’ market in lightning speed. Not all sellers have been able to grasp such a dramatic change.

I write what interests me and makes me laugh. Agitating and aggravating my audience is not my intention, but sometimes it happens.

BTW: Don’t tell me what to do. I can think for myself.