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	<title>Comments on: Does your marketing measure up?</title>
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	<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/</link>
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		<title>By: Silly Sales Wordplay - Invest versus Spend</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-29041</link>
		<dc:creator>Silly Sales Wordplay - Invest versus Spend</dc:creator>
		<pubDate>Wed, 18 Feb 2009 12:04:41 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=9683#comment-29041</guid>
		<description>[...] Does your marketing measure up? (agentgenius.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Does your marketing measure up? (agentgenius.com) [...]</p>
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		<title>By: From Product to Experience: 10 Commandments of Social Media &#124; Kyle Lacy, Social Media - Indianapolis</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-28494</link>
		<dc:creator>From Product to Experience: 10 Commandments of Social Media &#124; Kyle Lacy, Social Media - Indianapolis</dc:creator>
		<pubDate>Mon, 02 Feb 2009 11:35:11 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=9683#comment-28494</guid>
		<description>[...] Does your marketing measure up? (agentgenius.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Does your marketing measure up? (agentgenius.com) [...]</p>
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		<title>By: Brandie Young</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-28453</link>
		<dc:creator>Brandie Young</dc:creator>
		<pubDate>Fri, 30 Jan 2009 18:42:34 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=9683#comment-28453</guid>
		<description>Dena – thanks for taking the time to comment!  It does take a lot of time to keep up with everything, doesn’t it!  We all need to make certain we are using our time wisely.  Yes!  Referrals are king!  Hopefully the efforts pay off over time … we just need to make certain we know that they are, rather than assume…

Paula – nice to hear from you.  Great to hear you are “questioning” and adjusting efforts accordingly.  You hit on a fantastic point – make it easy for the user.  If it’s hard to find what they need on your site/blog, they could get the impression you are not easy to work with.  Good analogy: you never see a dirty or dented UPS truck.  Why?  Because if it was dirty or damaged, that could be how they treat your packages.  It’s a small thing that leaves a big impression (ha! From now on you will always notice the UPS trucks!)

Hi Paul – thanks for the feedback!  Great point.  Top of mind is very important as is creating the right impression!</description>
		<content:encoded><![CDATA[<p>Dena – thanks for taking the time to comment!  It does take a lot of time to keep up with everything, doesn’t it!  We all need to make certain we are using our time wisely.  Yes!  Referrals are king!  Hopefully the efforts pay off over time … we just need to make certain we know that they are, rather than assume…</p>
<p>Paula – nice to hear from you.  Great to hear you are “questioning” and adjusting efforts accordingly.  You hit on a fantastic point – make it easy for the user.  If it’s hard to find what they need on your site/blog, they could get the impression you are not easy to work with.  Good analogy: you never see a dirty or dented UPS truck.  Why?  Because if it was dirty or damaged, that could be how they treat your packages.  It’s a small thing that leaves a big impression (ha! From now on you will always notice the UPS trucks!)</p>
<p>Hi Paul – thanks for the feedback!  Great point.  Top of mind is very important as is creating the right impression!</p>
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		<title>By: Paul Rosado</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-28446</link>
		<dc:creator>Paul Rosado</dc:creator>
		<pubDate>Fri, 30 Jan 2009 15:09:13 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=9683#comment-28446</guid>
		<description>You&#039;re right in so many ways! Brand building is important, but relationships keep clients coming back. I work for 100&#039;s of realtors developing direct mail postcards to help with their farming, but when it comes down to it, in todays market, realtors are a dime a dozen. You need to stand out, and the best way to do it is to develop a trusting relationship with buyers and sellers. Keepem&#039; coming back and stay fresh in their memories.</description>
		<content:encoded><![CDATA[<p>You&#8217;re right in so many ways! Brand building is important, but relationships keep clients coming back. I work for 100&#8242;s of realtors developing direct mail postcards to help with their farming, but when it comes down to it, in todays market, realtors are a dime a dozen. You need to stand out, and the best way to do it is to develop a trusting relationship with buyers and sellers. Keepem&#8217; coming back and stay fresh in their memories.</p>
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		<title>By: Paula Henry</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-28426</link>
		<dc:creator>Paula Henry</dc:creator>
		<pubDate>Fri, 30 Jan 2009 04:28:40 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=9683#comment-28426</guid>
		<description>Brandie - you hit upon something I have begun questioning - does the average person understand a blog or Twitter. I am redesigning my blog to look a bit more like a website. Statistics tell me people don&#039;t know where to go once they land on the page they hit because of their search.

I need to make it asier for them to find the information they are looking for.</description>
		<content:encoded><![CDATA[<p>Brandie &#8211; you hit upon something I have begun questioning &#8211; does the average person understand a blog or Twitter. I am redesigning my blog to look a bit more like a website. Statistics tell me people don&#8217;t know where to go once they land on the page they hit because of their search.</p>
<p>I need to make it asier for them to find the information they are looking for.</p>
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		<title>By: Dena Davis</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-28423</link>
		<dc:creator>Dena Davis</dc:creator>
		<pubDate>Fri, 30 Jan 2009 04:21:36 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=9683#comment-28423</guid>
		<description>So true, so true.  It takes so much time to stay on top of the technology and blogging.  But really-- referrals are king.</description>
		<content:encoded><![CDATA[<p>So true, so true.  It takes so much time to stay on top of the technology and blogging.  But really&#8211; referrals are king.</p>
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		<title>By: sheilabragg</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-56035</link>
		<dc:creator>sheilabragg</dc:creator>
		<pubDate>Thu, 29 Jan 2009 21:28:25 +0000</pubDate>
		<guid isPermaLink="false">http://agentgenius.com/?p=9683#comment-56035</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Does your marketing measure up?: Get out of your feed reader and comment on this post- we PROMISE that the ShamW.. http://tinyurl.com/crb9er&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Does your marketing measure up?: Get out of your feed reader and comment on this post- we PROMISE that the ShamW.. http://tinyurl.com/crb9er</span></span></span></p>
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		<title>By: Measuring Your Marketing &#171; BrandieYoung&#8217;s Weblog</title>
		<link>http://agbeat.com/editorials/real-estate/does-your-marketing-measure-up/#comment-28418</link>
		<dc:creator>Measuring Your Marketing &#171; BrandieYoung&#8217;s Weblog</dc:creator>
		<pubDate>Thu, 29 Jan 2009 17:08:53 +0000</pubDate>
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		<description>[...] Read the rest of this post on Agent Genius &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Read the rest of this post on Agent Genius &#8230; [...]</p>
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