Comments on: Does Brand Matter? – Dear Ginny WTH

By: Tre Pryor

Tre Pryor — Wed, 25 Jan 2012 16:04:38 +0000

Thanks for sharing Ginny. I’ve been searching for info on this topic. Do you happen to know of any national survey results on this topic?
Thanks!
-Tre

By: Greg Barnhouse

Greg Barnhouse — Thu, 16 Dec 2010 15:57:39 +0000

@Doug Benz – Search YouTube for “does brand matter” you will see 2 videos showing the NAR data done by Keller Williams, but using the NAR data.

By: Doug Buenz

Doug Buenz — Thu, 01 Oct 2009 14:41:46 +0000

I might be mistaken, but I believe it was CAR or NAR that did a study of consumer attitudes regarding national brokerage companies versus small independent operators. As I recall (caution.. I am relying on my memory here, which is a recipe for disaster) one of the findings that struck me was that consumers thought that agents who worked at big brokerage firms were less competent overall than brokers who operated their own company. I will see if I can find that survey.

By: AgentGenius

AgentGenius — Sat, 26 Sep 2009 20:46:58 +0000

#agnow I think you're right Ginny when you say that all things being equal, the brand can be a tipping point. I pe... http://cli.gs/X8n76

By: AgentGenius

AgentGenius — Fri, 25 Sep 2009 22:22:21 +0000

#agnow In what way does this confuse the consumer? With the demise of print advertising, where does the broker bran... http://cli.gs/HLdq3

By: AgentGenius

AgentGenius — Fri, 25 Sep 2009 21:59:21 +0000

#agnow I think I need to clarify what I meant by the following: 1.It is NOT the time to create your own logo id... http://cli.gs/Shzmt

By: AgentGenius

AgentGenius — Fri, 25 Sep 2009 21:37:32 +0000

#agnow IN NYC, the Corcoran brand would make a difference, but not in San Diego. Your argument is very market spe... http://cli.gs/JEghY

By: AgentGenius

AgentGenius — Fri, 25 Sep 2009 20:19:31 +0000

#agnow Bob, yep you compete with other agents who are operating under a different brand name than you and maybe som... http://cli.gs/2P9Es

By: AgentGenius

AgentGenius — Fri, 25 Sep 2009 19:52:34 +0000

#agnow I think the solid brand name definitely can't hurt and probably helps a lot when going after listings. Bu... http://cli.gs/WHpjr

By: AgentGenius

AgentGenius — Fri, 25 Sep 2009 19:51:48 +0000

#agnow Good subject for discussion. My view is the agent is the brand because that is where the clients with compa... http://cli.gs/ANL6b