Comments on: Clients Acting Sheepish?

By: Bill Lublin

Bill Lublin — Wed, 25 Mar 2009 15:02:47 +0000

Heather;
Great post and great points- I just wanted to know if the photo was taken at Lori Bee’s farm?

By: Ken Brand

Ken Brand — Wed, 25 Mar 2009 12:47:17 +0000

As marketers, communicators, connectors, persuaders and entrepreneurs, a bit of study, observation and cogitating on this subject is a wise idea.

Seth Godin had a recent post that is sorta semi-related. Common desires quenched can influence and attract a crowd – http://budurl.com/SethGodin5PillarsSM

Thanks for sharing.

By: Mark Eckenrode

Mark Eckenrode — Wed, 25 Mar 2009 01:06:30 +0000

likin’ this post… psychology es muy bueno.

what you’re writing about is in line with “social proof” (http://en.wikipedia.org/wiki/Social_proof) where folks who lack enough information to decide on a course of action will follow the lead of others. very much herd behavior.

the way to reach those that are basing their decision off of noise instead of data is to highlight those that have the data and the moves they are making. Position them as “cool folks in the know” while also positioning those that aren’t making moves “uncool folks not in the know.”

for example, a community wanted to increase it’s recycling efforts and had failed with past promotions until… they ran a low-budget commercial that showed people in the neighborhood all taking their recyclables down to the curb. one boy asked his father, “where are the petersons?” to whcih dad replied, “son, the petersons, well, they don’t recycle.”

community recycling jumped (nobody wanted to be like the petersons!). same psychology can be applied here…

By: sheilabragg

sheilabragg — Tue, 24 Mar 2009 18:31:54 +0000

Clients Acting Sheepish?: Get out of your feed reader and comment on this post- we PROMISE that the ShamWow guy .. http://tinyurl.com/dzhxzk

By: AgentGenius

AgentGenius — Tue, 24 Mar 2009 17:39:58 +0000

agentgenius.com NEW Clients Acting Sheepish? http://tinyurl.com/dzhxzk

By: Real Estate Feeds

Real Estate Feeds — Tue, 24 Mar 2009 17:17:12 +0000

Clients Acting Sheepish?: Get out of your feed reader and comment on this post- we PROMISE that the ShamWow guy .. http://tinyurl.com/dzhxzk

By: Mark Eibner

Mark Eibner — Tue, 24 Mar 2009 17:16:56 +0000

we're at it again Clients Acting Sheepish?: Get out of your feed reader and comment on this pos.. http://tinyurl.com/dzhxzk

By: Matt Stigliano

Matt Stigliano — Tue, 24 Mar 2009 15:12:09 +0000

Heather – Crowd psychology is an interesting study. Jim Morrison of The Doors was fascinated by it and wrote about it several times. Having been a musician, I was always interested in it, after learning a bit about it from some of his writing. Having stood on festival stages, I’ve seen it in action. You can make a crowd do just about anything if you push them in the right direction.