Comments on: Basic AdWords Lessons Learned

By: Rob McCance

Rob McCance — Sun, 24 Oct 2010 19:21:47 +0000

Chris,

It’s hard to be that specific.

While it’s obvious that a CT from another state has a high probability of being a relocation, a local CT has a very low (but not zero) probability of being a relocation.

I just run ads in the entire US region now, but one recent change I made was to start using negative KWs so I’m no longer getting CTs for lease/rent related KWs.

My current business model can’t support servicing leases.

By: Chris

Chris — Sun, 24 Oct 2010 15:05:11 +0000

I couldn’t agree more Rob.

Constant analysis and adjustments are needed to keep AdWords focused, on target and effective.
If you let them get away from you, the clean-up is a long and ugly process.

Do you think there is any value in creating an AdGroup that uses keywords focusing on in-state relocations? That way you can turn off your other AdGroups that are ‘wasting’ space by showing up in your local market’s ads.

By: AgentGenius

AgentGenius — Sun, 01 Aug 2010 00:02:56 +0000

#agnow Sounds Interesting. I might have to try for an experiment to have ads up across different area's of the US a... http://bit.ly/2GsB20

By: Nick Nymark

Nick Nymark — Sat, 31 Jul 2010 20:02:56 +0000

Sounds Interesting. I might have to try for an experiment to have ads up across different area’s of the US and keep out my local area. I think there is some truth to people coming from out of town to buy will be more motivated and ready to purchase.

By: Rob McCance

Rob McCance — Fri, 30 Oct 2009 02:02:50 +0000

Steph:

The experiment lasted only four days.

Since 90% of my traffic was local, my traffic and registrations dropped way off. After a few days of that, I panicked and turned my ADs back on in GA.

Also, the little voice in my head kept reminding me that I did have two local clients last year that found me on my web site. So, even if it’s just ONE, that’s worth it.

But I had a pleasant surprise. After the big AdWord reconfigure, I’m now getting CTs at $0.08 CPC.

Sweet!

How’s your landing page building going?

By: Stephanie Crawford

Stephanie Crawford — Fri, 30 Oct 2009 01:16:48 +0000

Not targeting your home turf?!? That’s something I’ve never even considered. I’ve considered the opposite strategy in fact. I love working with out-of-towners as they tend to make their decisions much more quickly, but I always end up wondering how many of those folks are just day-dreaming. Granted, the local ones could just be lookie-loos too.

I’m interested in hearing how the experiment goes. Best of luck!

By: RealEstate Babble

RealEstate Babble — Thu, 22 Oct 2009 04:20:23 +0000

AgentGenius: Basic AdWords Lessons Learned http://bit.ly/3RhumP Full http://bit.ly/1tqOws

By: Real Estate Feeds

Real Estate Feeds — Thu, 22 Oct 2009 04:03:29 +0000

Basic AdWords Lessons Learned: Dont be stingy with your thoughts- stop by and comment!Here’s a Saturday n.. http://bit.ly/pTzF2

By: Bob

Bob — Thu, 22 Oct 2009 01:36:08 +0000

Well done Rob. That info will serve you well on the organic side.