Quirky focuses on getting products to market
Quirky.com is online community for inventors that engages participants to collaborate in every aspect of product creation from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can submit an idea, and community members vote on ideas at every phase, earning influence through votes, rating ideas, and commenting.
The company has earned a total of $97 million in funding in their three years of existence, and has already partnered with some pretty big names like Bed Bath & Beyond, Barnes & Noble, Amazon.com, Toys “R” Us, Staples, Office Max, Target, Think Geek, Ace Hardware, Frontgage, The Container Store, and more.
The company says “For centuries, becoming an “inventor” has been a hard gig to crack. Complexities relating to financing, engineering, distribution, and legalities have stood in the way of brilliant people executing on their great ideas. Since launching in 2009, Quirky has rapidly changed the way the world thinks about product development.”
Community for inventors goes beyond funding
Crowdfunding is a headline grabber, with the success of Kickstarter.com and Indiegogo.com offering a platform for ideas to be posted and funded through individuals rather than venture capitalists, offering an alternative funding route for entrepreneurs.
Although popular, funding is only one of many steps in the process of getting to market, so Quirky, which operates via royalties to community members, offers input and connections at every phase of the product. The online community for inventors got a massive cash infusion last fall, improving the resources available.