I can’t believe I’m actually writing about Redfin…
But, I’ll break policy for this special occasion to have a little fun with the guys over at Redfin. As you probably know already, Redfin CEO Glenn Kelman appeared on the Today show this week to speak with the famous-for-bossing-fat-chicks-around-on-The-View-not-for-journalism Meredith Viera who acted surprised that she shouldn’t overinflate the price of the home she’s selling (no crap?). Brian Brady covered the finer points, but I wanted to make sure you saw the more subliminal portions of Kelman’s appearance…
FIRST, the segment began with the sponsor (OMG) for the segment (thank God for the rewind button on the DVR):
SECOND, we were absolutely floored that he said “we’re [just] computer scientists.” Oh really? Awesome- we’re just Realtors, so when we develop a semiconductor company (and say that all other semiconductor companies are crap), we hope you’ll take our word for how to create said semiconductors…
THIRD, Benn noticed that the Redfin segment was followed by gossip about Tom Cruise and Katie Holmes. I guess it’s good to get your junk knocked in the dirt by establishing your place on the totem pole- a notch between a sponsor competing directly with you and the gossip about a washed up crazy mofo. Although they didn’t notice, I bet that was great for the Redfinnians’ confidence being just shy of a Tomcat sandwich!
Readers- did YOU notice anything funny about the interview? I could go on, but it’s late and I’ll leave it up to you in the comments!
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This article published on Saturday, December 15th, 2007 at 11:19 pm | Contact the editor
Topics: Redfin
About this Columnist (Full Profile)
AGBeat Editor-in-Chief: Lani, named one of Real Estate’s 100 Most Influential, as well as 12 Most Influential Women in Real Estate, is a business writer hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often burried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.
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RE/MAX was the sponsor? Kelman’s a genius
Lani – As you know, we’re having to change all of our branding due to the merger. I didn’t realize you were such a great graphic artist. what’s your going rate?
I wish I had a video camera when Derek saw the interview … He (Derek that is) pranced around the house for 2 hours … Floored. More to come …
Both Derek and I saw that Glenn just restated known facts, but his assumption that all other agents were complete idiots was uncalled for. I do not think that the practice of building ones business by dissing another is a good foundation.