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Realtors

Thank you, NAR! Or would you prefer to be known as a used house salesman?



Russell Shaw | 2010/04/22  | 16 Comments

What NAR is or isn’t doing

Thurmbs up NAR thumb Thank you, NAR! Or would you prefer to be known as a used house salesman?A lot of blog posts have been written about what the National Association of Realtors is doing wrong or what they “ought to be doing” with regard to this or that.  I have written some of those posts myself.  I think it is important if one is going to find and point out things that are wrong that they also see and point out things that are right.

I believe that all members of the NAR have a debt of gratitude to the NAR.  Not just for the MLS either!  This includes all the various people who do nothing but find fault with whatever the NAR is doing – they do too.  I don’t know if what we have was by design or if there was a really really bright man or woman on some committee back in the day who realized the future impact of what they were doing or it was just a series of lucky breaks.  Either way, they did good.

Anyone who understands marketing (and there are NO exceptions to this rule) understands that you can be thought of by a public (whichever particular public you are marketing to – as there isn’t “a public” or “the public”) just one way.  The result or “product” of marketing is owning shelf space in the mind of that person.  And you get to occupy precisely ONE slot.  They will think of you one way.  How they think of you may have nothing to do with how you would like them to think of you or it may be exactly how you want them to think of you – that all depends on the effectiveness of your marketing – which depended totally on who you were marketing to and how carefully you crafted the single way that public should think of you.

The word “REALTOR”

If not for the word “REALTOR” – which became our NAME, thanks to the individuals on some NAR committee a long time back, we would most likely be referred to by the home buying pubic as “Used House Salesman”.  I like the title, Realtor a lot better.  I’m thinking you do too.  I’ve mentioned this to a few Realtor friends in person and thought it was about time I mentioned it to my friends here.

Thank you, NAR!!  Nice job.


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This article published on Thursday, April 22nd, 2010 at 12:42 am | Contact the editor

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Topics: Realtors, Residential

About this Columnist (Full Profile)

Russell has been an Associate Broker with John Hall & Associates since 1978 and ranks in the top 1% of all agents in the U.S. Most recently The Wall Street Journal recognized the Top 200 Agents in America, awarding Russell # 25 for number of units sold. Russell has been featured in many books such as, “The Billion Dollar Agent” by Steve Kantor and “The Millionaire Real Estate Agent” by Gary Keller and has often been a featured speaker for national conventions and routinely speaks at various state and local association conventions. Visit him also at nohasslelisting.com and number1homeagent.com.

Email Russell Shaw



Comments (16)

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  1. RealEstate Babble:

    AgentGenius: Thank You NAR! Or Would You Prefer to be Known as a Used House Salesman? http://bit.ly/dySbWg Full http://bit.ly/cWEnUD
  2. Real Estate Feeds:

    Thank you, NAR! Or would you prefer to be known as a used house salesman?: What NAR is or isn’t doing
    A lot of blo… http://bit.ly/bQjQtk
  3. ericaramus:

    @agentgenius Thank you, NAR! Or would you prefer to be known as a used house salesman? http://bit.ly/bEzmSw
  4. AgentGenius:

    #agnow The "Realtor's" themselves, I like.. Heck, I'm one of them myself! What I don't like is "move.com", and som… http://bit.ly/duwJDn
  5. AgentGenius:

    #agnow Okay Russell, thanks for that clever and cool word Realtor that is somehow better than used house salesman. … http://bit.ly/duwJDn
  6. AgentGenius:

    RT @ericaramus: @agentgenius Thank you, NAR! Or would you prefer to be known as a used house salesman? http://bit.ly/bEzmSw
  7. AgentGenius:

    #agnow We be pimpin some home(s) NICE! I like that one Benn :) http://bit.ly/duwJDn
  8. AgentGenius:

    #agnow I never thought of it this way, but I gotta admit, that IS some pretty good spin! http://bit.ly/duwJDn
  9. What Can Joe Ferrara Teach You About Social Media? : Speaking of Real Estate:

    [...] leader Russell Shaw recently asked if you would prefer to be referred to as a used-home salesman. Russell knows that if you look at being a REALTOR® in the long run, then you shouldn’t be [...]
  10. AgentGenius:

    #agnow [...] leader Russell Shaw recently asked if you would prefer to be referred to as a used-home salesman. Russ… http://bit.ly/duwJDn
  11. Why Use a REALTOR® | Lagravier.com Real Estate:

    [...] Thank you, NAR! Or would you prefer to be known as a used house salesman? (agentgenius.com) [...]
  12. AgentGenius:

    #agnow [...] Thank you, NAR! Or would you prefer to be known as a used house salesman? (agentgenius.com) [...] http://bit.ly/duwJDn
  1. Jim Gatos says:
    2010/04/22 at 7:25 am

    The “Realtor’s” themselves, I like.. Heck, I’m one of them myself! What I don’t like is “move.com”, and some other “vendors” that aggressively act like they “own” us.. Recently, I have been looking into “Crm” database management systems for “realtors”.. Aside from their ridiculous pricing line, their overly aggressive nature is what cinched it for me NOT to renew my top producer account I “killed” off years ago..

    By the way, thanks for the tip, Russell..on CRM’s.. We;re down to REST and Wise Agent…

    Reply
  2. Benn Rosales says:
    2010/04/22 at 11:33 am

    Okay Russell, thanks for that clever and cool word Realtor that is somehow better than used house salesman. It obviously took guts and a rooted education in branding to invent that time tested and sturdy word REALTOR with a TM in all caps- ultra sexy, and obviously a household word.

    Truth be told, no one knows what in the hell a realtor is, nor the difference between a real estate agent and a so-called Realtor. The branding, the messaging, and the influence behind it are null in the eyes of consumer- but I suppose it is better than used house salesman, but in that vein you could be called home pimp and it wouldn’t matter in the eyes of the consumer. Irrelevant.

    Reply
  3. Fred Romano says:
    2010/04/22 at 4:32 pm

    We be pimpin some home(s) NICE! I like that one Benn :)

    Reply
  4. Jonathan Benya says:
    2010/04/26 at 6:35 pm

    I never thought of it this way, but I gotta admit, that IS some pretty good spin!

    Reply

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