Comments on: Numbers DO Lie! http://agbeat.com/editorials/real-estate/numbers-do-lie/ News, insights, tools, and inspiration for business owners and professionals Wed, 23 May 2012 16:41:13 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Brandie Younghttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28816 Brandie Young Wed, 11 Feb 2009 16:15:26 +0000 http://agentgenius.com/?p=9892#comment-28816 Hi Rudy – The Threewide Listhub study is great news – and something potential clients would love to see. Congrats! Mark – (smile) Hi Rudy – The Threewide Listhub study is great news – and something potential clients would love to see. Congrats!

Mark – (smile)

]]> By: Mark Eckenrodehttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28769 Mark Eckenrode Tue, 10 Feb 2009 16:40:13 +0000 http://agentgenius.com/?p=9892#comment-28769 <blockquote>"At the end of the day, you need to spend your ad dollars and get return. Ideally you use a combination of mediums - online and offline - whatever you know works. (Read: KNOW - test, measure, refine and re-launch.)"</blockquote> lovin' it.

“At the end of the day, you need to spend your ad dollars and get return. Ideally you use a combination of mediums – online and offline – whatever you know works. (Read: KNOW – test, measure, refine and re-launch.)”

lovin’ it.

]]> By: Rudyhttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28743 Rudy Mon, 09 Feb 2009 21:00:20 +0000 http://agentgenius.com/?p=9892#comment-28743 Hi Brandie! Quality traffic is important. What's really exciting is hearing the success our partners have with Trulia. In an independent study by Threewide's Listhub, Trulia was named the top generator of leads. See here for the details: http://sn.im/trulia-leads Just to showcase some success stories from those using Trulia, here's a link to our testimonials page on Trulia Blog: http://sn.im/trulia-success Sorry for the multiple links Benn and Lani... Rudy Social Media Guru at Trulia Hi Brandie!

Quality traffic is important. What’s really exciting is hearing the success our partners have with Trulia. In an independent study by Threewide’s Listhub, Trulia was named the top generator of leads.

See here for the details: http://sn.im/trulia-leads

Just to showcase some success stories from those using Trulia, here’s a link to our testimonials page on Trulia Blog:

http://sn.im/trulia-success

Sorry for the multiple links Benn and Lani…

Rudy
Social Media Guru at Trulia

]]> By: Brandie Younghttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28725 Brandie Young Mon, 09 Feb 2009 00:47:13 +0000 http://agentgenius.com/?p=9892#comment-28725 Hi Bob - Ouch. Sounds like you have a history there, with a less than happy ending. Thanks for sharing. And, if you have any good experiences would love to hear those as well. Cheers. p.s. I San Diego and lived there for several years. Hi Bob – Ouch. Sounds like you have a history there, with a less than happy ending. Thanks for sharing. And, if you have any good experiences would love to hear those as well. Cheers. p.s. I San Diego and lived there for several years.

]]> By: Bobhttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28722 Bob Mon, 09 Feb 2009 00:10:15 +0000 http://agentgenius.com/?p=9892#comment-28722 Anything Trulia posts about traffic, particularly if you want to talk about relevant searches, is worthless. Their numbers are beyond skewed. Anything Trulia posts about traffic, particularly if you want to talk about relevant searches, is worthless. Their numbers are beyond skewed.

]]> By: Brandie Younghttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28692 Brandie Young Sat, 07 Feb 2009 00:56:07 +0000 http://agentgenius.com/?p=9892#comment-28692 Elaine – Good to hear from you. Yes, as whole, traffic doesn’t tell the entire story. I would only disagree with “consumers/clients are the only real visitor that matters”. There is some value in peers viewing content from a recognition standpoint. Robert – it’s always such an honor to hear from you … I’m such a R.O.B. fan. Good catch: # of relevant searches is indeed valuable info. Regarding conversion – would love to hear your thoughts on lead scoring, or other process to identify the common criteria that leads to a more qualified lead and close. Elaine – Good to hear from you. Yes, as whole, traffic doesn’t tell the entire story. I would only disagree with “consumers/clients are the only real visitor that matters”. There is some value in peers viewing content from a recognition standpoint.

Robert – it’s always such an honor to hear from you … I’m such a R.O.B. fan.

Good catch: # of relevant searches is indeed valuable info. Regarding conversion – would love to hear your thoughts on lead scoring, or other process to identify the common criteria that leads to a more qualified lead and close.

]]> By: Rob Hahnhttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28686 Rob Hahn Fri, 06 Feb 2009 21:23:43 +0000 http://agentgenius.com/?p=9892#comment-28686 I just love how you rock the boulevard, treat it like a seminar. :) For what it's worth, I like the list of questions/data points you'd want from anyone who wants your ad dollars. Two additional things I'd be curious about if I were in the realtor marketing biz: * # of searches --> traffic != listing searches. Correlate that to listing views and you might get an idea of how easy/difficult it is for customers to actually FIND whatever it is that they're searching for. * Lead conversion rate While you're right that how many leads actually close is not Trulia's (or anyone's) job, it is their job to send along actionable leads. So whether it's through a survey or some other means, I'd like to know out of 100 Trulia leads sent, how many led to revenues. At a minimum, that would help me set expectations as to how high to prioritize a Trulia (or anyone) lead. -rsh I just love how you rock the boulevard, treat it like a seminar. :)

For what it’s worth, I like the list of questions/data points you’d want from anyone who wants your ad dollars.

Two additional things I’d be curious about if I were in the realtor marketing biz:

* # of searches –> traffic != listing searches. Correlate that to listing views and you might get an idea of how easy/difficult it is for customers to actually FIND whatever it is that they’re searching for.

* Lead conversion rate

While you’re right that how many leads actually close is not Trulia’s (or anyone’s) job, it is their job to send along actionable leads. So whether it’s through a survey or some other means, I’d like to know out of 100 Trulia leads sent, how many led to revenues.

At a minimum, that would help me set expectations as to how high to prioritize a Trulia (or anyone) lead.

-rsh

]]> By: Elaine Reesehttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28666 Elaine Reese Fri, 06 Feb 2009 02:24:32 +0000 http://agentgenius.com/?p=9892#comment-28666 Good assessment and I appreciate the challenge questioning. So often I read about people talking about traffic, traffic, traffic ... especially for blogging. Yet, when I check those same blogs for any sign that they have any business, there is a big void. While it may be nice to have agents visit, consumers/clients are the only real visitor that matters. Good assessment and I appreciate the challenge questioning. So often I read about people talking about traffic, traffic, traffic … especially for blogging. Yet, when I check those same blogs for any sign that they have any business, there is a big void. While it may be nice to have agents visit, consumers/clients are the only real visitor that matters.

]]> By: Mark Eibnerhttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-63065 Mark Eibner Thu, 05 Feb 2009 23:17:20 +0000 http://agentgenius.com/?p=9892#comment-63065 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">we're at it again Numbers DO Lie!: Get out of your feed reader and comment on this post- we PRO.. http://tinyurl.com/bgjc6k</span></span> we’re at it again Numbers DO Lie!: Get out of your feed reader and comment on this post- we PRO.. http://tinyurl.com/bgjc6k

]]> By: sheilabragghttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-63066 sheilabragg Thu, 05 Feb 2009 22:26:39 +0000 http://agentgenius.com/?p=9892#comment-63066 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Numbers DO Lie!: Get out of your feed reader and comment on this post- we PROMISE that the ShamWow guy won\'t po.. http://tinyurl.com/bgjc6k</span></span> Numbers DO Lie!: Get out of your feed reader and comment on this post- we PROMISE that the ShamWow guy won\’t po.. http://tinyurl.com/bgjc6k

]]> By: Tracehttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28661 Trace Thu, 05 Feb 2009 18:51:34 +0000 http://agentgenius.com/?p=9892#comment-28661 I will see your assertion and raise you one data source. :) http://www.flickr.com/photos/tracerichardson/3255563707/ I will see your assertion and raise you one data source. :)

http://www.flickr.com/photos/tracerichardson/3255563707/

]]> By: Numbers DO Lie! « BrandieYoung’s Webloghttp://agbeat.com/editorials/real-estate/numbers-do-lie/#comment-28658 Numbers DO Lie! « BrandieYoung’s Weblog Thu, 05 Feb 2009 17:32:22 +0000 http://agentgenius.com/?p=9892#comment-28658 [...] the story on Agent Genuis Possibly related posts: (automatically generated)United Voices for a Common CauseIce Cube’s [...] [...] the story on Agent Genuis Possibly related posts: (automatically generated)United Voices for a Common CauseIce Cube’s [...]

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