Comments on: Measuring Return on Investment in Social Media Marketing is Fuzzy Math

By: Marketing Media Mgmt

Marketing Media Mgmt — Thu, 03 Dec 2009 18:20:13 +0000

ROI? How about ROE? http://short.to/z4bw

By: Lesa Seibert

Lesa Seibert — Mon, 30 Nov 2009 18:40:34 +0000

http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/

By: Lesa Seibert

Lesa Seibert — Mon, 30 Nov 2009 18:40:09 +0000

http://bit.ly/4Icv2e... http://bit.ly/5E0kDO

By: Why Calculating Social Media Marketing ROI is Fuzzy Math and Sometimes Plain Stupid | Top of Mind Mortgage CRM and Marketing Blog

Mon, 30 Nov 2009 02:44:49 +0000

[...] my research, I came upon a very insightful AgentGenius.com post by Ben Martin regarding the tricky and slippery slope of calculating Rate of Return in Social [...]

By: Stephane Puchois

Stephane Puchois — Tue, 28 Jul 2009 12:48:28 +0000

ROI 2 ROE : http://bit.ly/eyW9K

By: 8 reasons why we love Social Media « Marketing & Innovation

8 reasons why we love Social Media « Marketing & Innovation — Mon, 30 Mar 2009 09:21:46 +0000

[...] At the end of the day, there has to be some sort of return on Engagement from social media (and please note that I didn’t mean return on Investment).But if there is no point or synergy with your brand, you should forget about it [...]

By: Jacob Morgan

Jacob Morgan — Sun, 30 Mar 2008 01:37:57 +0000

right on Andy, we definitely have the same point of view on this (thanks for the blog comment by the way). Social media is all about crossing the digital divide and connecting with people offline!

Looking forward to the barcamp, sounds like an awesome time

Jacob

By: agentgenius.com- national real estate opinion column » Blog Archive » What Blogging Can Do For You

Fri, 28 Mar 2008 21:34:31 +0000

[...] she started blogging. I know everyone was abuzz earlier this week after Ben Martin suggested that measuring return on investment in social media marketing is fuzzy math, but Dru’s success demonstrates that the right mix of on-line and off-line marketing can [...]

By: Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay

Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay — Fri, 28 Mar 2008 05:21:25 +0000

[...] Measuring Return on Investment in Social Media is Fuzzy Math (Ben Martin, Agent Genius) [...]

By: ines

ines — Thu, 27 Mar 2008 03:39:17 +0000

Putting everything aside – to think of all the friends that would welcome me into their cities all around the nation that I wouldn’t have known if it weren’t for social networking is truly amazing. I received 3 referrals this week through social networking. To me it’s a no-brainer – but it does take time. If I wouldn’t enjoy it, it would be a totally different conversation.

By: Andy Kaufman

Andy Kaufman — Wed, 26 Mar 2008 21:57:54 +0000

I’ve thought about this for a while and what I’ve determined is that your ROI from Social Media Marketing is closely aligned with how much you’ve embraced it as a way of life.

Social Media Marketing is MUCH bigger than blogging. It’s commenting, it’s twittering, it’s facebooking, it’s flickring photos, it’s digging & stumbling articles. We use these tools to connect and to help each other out which in turn it helps us. My network is my personal community. I’m continually looking to build it and interact with it in ways that provide value so that when I need something, I’ve already built a reserve of social capital to draw upon.

Another thing…Online friends are great, but crossing that digital divide and connecting offline makes those bonds that much stronger. That’s the reason why SXSW rocked so much. There were great panels and great parties, but getting the chance to connect with so many of my online friends in real life was what really made it so special.

Plus you get to learn things like… Benn really doesn’t have a perpetual coffee mug in front of his face 24/7

By: Bob

Bob — Wed, 26 Mar 2008 19:22:22 +0000

Now, consider the opportunity costs of not sharing your expertise. If you don’t write about what you know, the only people who benefit from your knowledge are you and your current clients. Knowledge is a Realtor’s greatest asset and to not share it is to squander it. Basically, to not share your expertise widely is like holding your expertise in inventory, and everyone knows that holding inventory costs money.

i like this paragraph. I think it is the crux of the value of blogging. I don’t write trivia, I seek to write what engages the reader in such a way as to meet a need. As a result, what I have written about over the last 6 months has engaged hundreds and is now generating several listings a week. By June 1st, it will easily be a listing a day.

What I don’t do is write for the sake of writing. I’m not that good a writer and not that interesting a read.

Knowledge is a Realtor’s greatest asset,

It’s that principle that is the Achilles heel for many agents who blog with no results because they have little knowledge to bring to the table and it shows in what what they write about.

By: Laura S Flournoy

Laura S Flournoy — Wed, 26 Mar 2008 18:09:45 +0000

Ben,
Never has it been so obvious to me that while for some the cup is half full…. to others it is half empty. Social media does seem to have played a very important role in your life and career. But I would be willing to bet that your disposition has added the immeasurable successes to your career, and would no matter what field you were in. Great writing.

By: Ben Martin

Ben Martin — Wed, 26 Mar 2008 18:02:54 +0000

Wade, wow, we lead very similar lives. I have a demanding job, a wife and a five year old, too! I will disagree that time is the most valuable thing. Expertise is more valuable in my view. If time were more valuable than expertise, Realtors would charge by the hour. I don’t have anything else to argue with you about.

By: Wade Young

Wade Young — Wed, 26 Mar 2008 02:59:50 +0000

I don’t have any unproductive time. At work I am busy from the time I arrive until the time I force myself to depart. At home I have a wife and a 5 year old — enough said. The fact that the social media isn’t paying off in real dollars for so many people is disconcerting to me. I know that some people hit home runs, but most bloggers fail to produce results in the dollars category, at least as far as I can tell. I agree that people should blog if it works versus doing something they hate — such as making cold calls. I like networking, so I spend a lot of time at that. Blogging isn’t a zero cost endeavor. The cost is extremely high. Doing it right requires a lot of time, and time is the most valuable thing any of us has. I think it also requires a tremendous amount of patience as those who do see results in terms of dollars often do not see them until they have been blogging for quite some time.

By: More on Proofs, ROI, and Web 2.0 « The Notorious R.O.B.

More on Proofs, ROI, and Web 2.0 « The Notorious R.O.B. — Wed, 26 Mar 2008 00:49:21 +0000

[...] 25, 2008 Ben Martin at Agent Genius(an excellent site that I have now added to my RSS reader) has posted a trenchant response to my earlier post on proof in Web 2.0 type of [...]

By: Sparky

Sparky — Tue, 25 Mar 2008 22:08:23 +0000

Time is still money, regardless of whether it’s unproductive time or otherwise. So in some sense, you probably could measure/gauge the ROI on your social networking time. But for me, I don’t see the value of qualifying something that I already know if working effectively.

By: Todd Carpenter

Todd Carpenter — Tue, 25 Mar 2008 21:57:05 +0000

I see unproductive and spare as the same thing. Time is time, and If I’m going to devote it to work, it has to pay off. My blogging efforts have definitely paid off, but if the time was better spent doing some outside of the web, I’d drop blogging in an instant.

I totally agree with you knowledge analogy. Websites tell customers that “I’m the expert”. Blogs prove it.

By: Ben Martin

Ben Martin — Tue, 25 Mar 2008 21:47:54 +0000

@tcar I never once mentioned spare or free time. I called it unproductive time.

I’d be curious to hear your feedback on the analogy of knowledge as inventory.

By: Todd Carpenter

Todd Carpenter — Tue, 25 Mar 2008 21:31:40 +0000

I totally see your point Ben, but for me, there’s no such thing as spare time. The monetary cost of social media may be very low, but the time it takes is considerable. That same time could be used to cold call, or send out a newsletter, or even kick back and watch hockey. No matter what, it’s not free.