Real Estate

Man to Man



John Harper | 2008/01/13  | 2 Comments

genius Man to Maninternet Man to ManIf you’re not familiar with the Internet Archive, you might want to check it out. Everything stored there can be used under the Creative Commons license. You can store your material there FREE forever as long as you allow others Creative Commons use.

1947’s Man to Man (22+ minutes) is a – How to Tune up Your Salesmanship – film that takes place in a dream and includes a good representation of the superego as a sitting judge.

Elmo Wheeler’s Five Selling Principles

  1. Sell the Sizzle
  2. Don’t Write – Telegraph
  3. Say it with Flowers
  4. Don’t Ask If – Ask Which
  5. Watch Your Bark

“It’s not so much what you say as much as what the customer wanta to hear.”


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This article published on Sunday, January 13th, 2008 at 5:42 pm | Contact the editor

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Topics: Real Estate

About this Columnist (Full Profile)

Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

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    [...] Genius: Sell The Sizzle (and how stuff from YEARS ago is [...]

  1. Carson Coots says:

    I watched almost the entire thing… yesteryear was a funny time.

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