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> <channel><title>Comments on: Is Trulia Getting Right What Realtor.com is Getting WRONG?</title> <atom:link href="http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/feed/" rel="self" type="application/rss+xml" /><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/</link> <description>News, insights, tools, and inspiration for business owners and professionals</description> <lastBuildDate>Wed, 23 May 2012 16:41:13 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>By: John Sabia</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11790</link> <dc:creator>John Sabia</dc:creator> <pubDate>Sat, 21 Jun 2008 14:52:40 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11790</guid> <description>Let&#039;s get real here.  They are most likely climbing the search engines because they hoard page rank thru the use of &quot;nofollows&quot; and redirects all the while obtaining live links back to their site.  There is enough information out there folks.</description> <content:encoded><![CDATA[<p>Let&#8217;s get real here.  They are most likely climbing the search engines because they hoard page rank thru the use of &#8220;nofollows&#8221; and redirects all the while obtaining live links back to their site.  There is enough information out there folks.</p> ]]></content:encoded> </item> <item><title>By: Rudy from Trulia.com</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11697</link> <dc:creator>Rudy from Trulia.com</dc:creator> <pubDate>Fri, 20 Jun 2008 16:31:48 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11697</guid> <description>@ Barry - Thanks for being such great hosts. That was a lot of fun.
@ Jim - Sorry, but we&#039;re not an IDX provider.
@ Ines - Glad to see you on board with Trulia Pro. I see you&#039;re our first early adopter in Miami now. Sweet. Interesting idea to display the number of other advertisers in your geo. All feed back is good. Thanks for your support. We hope we can provide you with some good value.
@ Michael - Hope all is well with you. You can point the link wherever you like. We&#039;re interested in all metrics as well. One other thing to consider, just like a billboard on a highway or Times Square, there are lots of people passing by. On Trulia however, most are targeted to the geo you selected. It&#039;s a great brand building vehicle.</description> <content:encoded><![CDATA[<p>@ Barry &#8211; Thanks for being such great hosts. That was a lot of fun.</p><p>@ Jim &#8211; Sorry, but we&#8217;re not an IDX provider.</p><p>@ Ines &#8211; Glad to see you on board with Trulia Pro. I see you&#8217;re our first early adopter in Miami now. Sweet. Interesting idea to display the number of other advertisers in your geo. All feed back is good. Thanks for your support. We hope we can provide you with some good value.</p><p>@ Michael &#8211; Hope all is well with you. You can point the link wherever you like. We&#8217;re interested in all metrics as well. One other thing to consider, just like a billboard on a highway or Times Square, there are lots of people passing by. On Trulia however, most are targeted to the geo you selected. It&#8217;s a great brand building vehicle.</p> ]]></content:encoded> </item> <item><title>By: Rudy from Trulia.com</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11694</link> <dc:creator>Rudy from Trulia.com</dc:creator> <pubDate>Fri, 20 Jun 2008 16:13:30 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11694</guid> <description>Good morning all!
Yes, I misspoke. I said Ines, cause she&#039;s always on my mind :), rather than Maureen. My bad Maureen. I wanted to leave a comment yesterday but didn&#039;t have the time....
First of all, thanks so much for trying our Trulia Pro. I see you&#039;re ad for Birmingham, MI and it looks great. Thus far, you are the only one for that area. Which, is a good thing for you. Your face and brand will be seen for virtually all the searches in the geographic areas you selected. Ah, the benefits of being an early adopter :)
I like your thoughts on the Spotlight Ad - create different ads for different areas. At first, we wanted to make the process as simple as possible to both create and track. We&#039;ll most certainly consider ideas like this one for the future.
Today, we allow unlimited advertisers for each geography. The early adopters will benefit most as they will garner the most impressions for each geography they select - choose up to 20 geographic locations. We will monitor the progress of Trulia Pro closely and improve and enhance as needed.
The great thing for agents whio already have created their Trulia Profile, is that we use some of that profile information to pre-populate your ad. This helps speed up the process for you. However, you have complete control of the ad copy and can make changes anytime to suit your needs.
Congrats of your second prospect via Trulia and good luck on your listing presentation. Those are some lucky home sellers I tell ya :)
Trulia’s standard operating procedure for listing feeds is meant to provide the best info for the consumer – we may not always get it right, but we find it’s generally the best solution. That said, with Trulia Pro, you can direct consumers anywhere you like from your listings.
Maybe we&#039;ll incorporate Amex at a later date, but for now, their just so expensive :)
I did check your ad, but only a couple times :)
Thanks again for some great feedback Maureen.
Rudy
Social Media Guru at Trulia</description> <content:encoded><![CDATA[<p>Good morning all!</p><p>Yes, I misspoke. I said Ines, cause she&#8217;s always on my mind <img
src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> , rather than Maureen. My bad Maureen. I wanted to leave a comment yesterday but didn&#8217;t have the time&#8230;.</p><p>First of all, thanks so much for trying our Trulia Pro. I see you&#8217;re ad for Birmingham, MI and it looks great. Thus far, you are the only one for that area. Which, is a good thing for you. Your face and brand will be seen for virtually all the searches in the geographic areas you selected. Ah, the benefits of being an early adopter <img
src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p><p>I like your thoughts on the Spotlight Ad &#8211; create different ads for different areas. At first, we wanted to make the process as simple as possible to both create and track. We&#8217;ll most certainly consider ideas like this one for the future.</p><p>Today, we allow unlimited advertisers for each geography. The early adopters will benefit most as they will garner the most impressions for each geography they select &#8211; choose up to 20 geographic locations. We will monitor the progress of Trulia Pro closely and improve and enhance as needed.</p><p>The great thing for agents whio already have created their Trulia Profile, is that we use some of that profile information to pre-populate your ad. This helps speed up the process for you. However, you have complete control of the ad copy and can make changes anytime to suit your needs.</p><p>Congrats of your second prospect via Trulia and good luck on your listing presentation. Those are some lucky home sellers I tell ya <img
src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p><p>Trulia’s standard operating procedure for listing feeds is meant to provide the best info for the consumer – we may not always get it right, but we find it’s generally the best solution. That said, with Trulia Pro, you can direct consumers anywhere you like from your listings.</p><p>Maybe we&#8217;ll incorporate Amex at a later date, but for now, their just so expensive <img
src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p><p>I did check your ad, but only a couple times <img
src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p><p>Thanks again for some great feedback Maureen.</p><p>Rudy<br
/> Social Media Guru at Trulia</p> ]]></content:encoded> </item> <item><title>By: Michael Price</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11646</link> <dc:creator>Michael Price</dc:creator> <pubDate>Fri, 20 Jun 2008 05:17:56 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11646</guid> <description>Maureen,
I&#039;m assuming from the post that all of your links are going to your Trulia Voices profile. Is it possible to have some of them go to your profile and some of them go to your web site or a landing page? I&#039;m thinking maybe it would be good to test the waters as to which may be more effective.
I would be interested in knowing what your click through rates are after you have had a while to run the campaign. If you&#039;re not doing it already, its pretty easy to set it up as a campaign in the free Google Analytics Software.</description> <content:encoded><![CDATA[<p>Maureen,<br
/> I&#8217;m assuming from the post that all of your links are going to your Trulia Voices profile. Is it possible to have some of them go to your profile and some of them go to your web site or a landing page? I&#8217;m thinking maybe it would be good to test the waters as to which may be more effective.</p><p>I would be interested in knowing what your click through rates are after you have had a while to run the campaign. If you&#8217;re not doing it already, its pretty easy to set it up as a campaign in the free Google Analytics Software.</p> ]]></content:encoded> </item> <item><title>By: Realtor.com Worried About Dollars, Not Sense &#124; agentgenius.com- national real estate opinion column</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11637</link> <dc:creator>Realtor.com Worried About Dollars, Not Sense &#124; agentgenius.com- national real estate opinion column</dc:creator> <pubDate>Fri, 20 Jun 2008 04:09:08 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11637</guid> <description>[...] Sorry to Realtor.com for picking on them again. Post by Danilo BogdanovicDanilo Bogdanovic Also Wrote...No Such Thing As A Real Estate Agent [...]</description> <content:encoded><![CDATA[<p>[...] Sorry to Realtor.com for picking on them again. Post by Danilo BogdanovicDanilo Bogdanovic Also Wrote&#8230;No Such Thing As A Real Estate Agent [...]</p> ]]></content:encoded> </item> <item><title>By: ines</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11632</link> <dc:creator>ines</dc:creator> <pubDate>Fri, 20 Jun 2008 03:13:46 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11632</guid> <description>Oh....I know......he &quot;knew&quot; I was coming :)</description> <content:encoded><![CDATA[<p>Oh&#8230;.I know&#8230;&#8230;he &#8220;knew&#8221; I was coming <img
src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p> ]]></content:encoded> </item> <item><title>By: ines</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11631</link> <dc:creator>ines</dc:creator> <pubDate>Fri, 20 Jun 2008 03:09:58 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11631</guid> <description>I think Rudy had a lapse there - was he talking to me and I wasn&#039;t even here?  LOL!
I just signed up to Trulia Pro - and I totally agree with you, it would be great if the system would tell you how many other pros we will be sharing a particular spotlight with or maybe give it should have a limit.
I do think it&#039;s great that you can monitor those hits and decide what areas you are getting good results from.  I am very optimistic about this and right now I would much rather give marketing dollars to Trulia than Realtor.com</description> <content:encoded><![CDATA[<p>I think Rudy had a lapse there &#8211; was he talking to me and I wasn&#8217;t even here?  LOL!</p><p>I just signed up to Trulia Pro &#8211; and I totally agree with you, it would be great if the system would tell you how many other pros we will be sharing a particular spotlight with or maybe give it should have a limit.</p><p>I do think it&#8217;s great that you can monitor those hits and decide what areas you are getting good results from.  I am very optimistic about this and right now I would much rather give marketing dollars to Trulia than Realtor.com</p> ]]></content:encoded> </item> <item><title>By: Jim Gatos</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11630</link> <dc:creator>Jim Gatos</dc:creator> <pubDate>Fri, 20 Jun 2008 02:29:56 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11630</guid> <description>My brokerage has some kind of a deal with Realtor.com where the agents only pay $99 for enhanced listings, It&#039;s nice, and it&#039;s advantageous, but they at realtor.com are getting ridiculous with the masses. They give me the feeling they act like we as Realtors are all working for them.... Pretty sad.. cocky, and just mean spirited sometimes.
I sincerely wish Trulia would offer cheap or affordable IDX or Vow services. I&#039;d be glad to pay them a fair price. I&#039;ve been looking for an IDX for my website and blog... I checked that dsSearchAgent too.. (They charge TOO much for Massachusetts because they don&#039;t want to pay my &quot;MLSPIN&quot; Provider a $500 &quot;sql fee.. ) and the IDX&#039;s I checked out for the most part can&#039;t hold a candle to Trulia.. and agents wonder why no one goes to their site... Realtor.com&#039;s sites aren&#039;t that bad; but for what you&#039;re getting I think you can do better...
Of course an IDX from Trulia should be geared to help the agent; that means no info on who the other company is if the client signed in.. But can you imagine... Maps, RSS Feeds, etc, etc.. on indiividual agents sites.. Watch the numbers go up, Trulia!</description> <content:encoded><![CDATA[<p>My brokerage has some kind of a deal with Realtor.com where the agents only pay $99 for enhanced listings, It&#8217;s nice, and it&#8217;s advantageous, but they at realtor.com are getting ridiculous with the masses. They give me the feeling they act like we as Realtors are all working for them&#8230;. Pretty sad.. cocky, and just mean spirited sometimes.</p><p>I sincerely wish Trulia would offer cheap or affordable IDX or Vow services. I&#8217;d be glad to pay them a fair price. I&#8217;ve been looking for an IDX for my website and blog&#8230; I checked that dsSearchAgent too.. (They charge TOO much for Massachusetts because they don&#8217;t want to pay my &#8220;MLSPIN&#8221; Provider a $500 &#8220;sql fee.. ) and the IDX&#8217;s I checked out for the most part can&#8217;t hold a candle to Trulia.. and agents wonder why no one goes to their site&#8230; Realtor.com&#8217;s sites aren&#8217;t that bad; but for what you&#8217;re getting I think you can do better&#8230;</p><p>Of course an IDX from Trulia should be geared to help the agent; that means no info on who the other company is if the client signed in.. But can you imagine&#8230; Maps, RSS Feeds, etc, etc.. on indiividual agents sites.. Watch the numbers go up, Trulia!</p> ]]></content:encoded> </item> <item><title>By: Barry Cunningham</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11623</link> <dc:creator>Barry Cunningham</dc:creator> <pubDate>Fri, 20 Jun 2008 01:39:59 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11623</guid> <description>We interviewed Rudy today live on air and Trulia is DEFINITELY getting it right. Trulia Pro is an absolute no brainer!</description> <content:encoded><![CDATA[<p>We interviewed Rudy today live on air and Trulia is DEFINITELY getting it right. Trulia Pro is an absolute no brainer!</p> ]]></content:encoded> </item> <item><title>By: Rudy from Trulia.com</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11621</link> <dc:creator>Rudy from Trulia.com</dc:creator> <pubDate>Fri, 20 Jun 2008 01:28:41 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11621</guid> <description>Hi Ines!
I promise I&#039;ll leave my thoughts on your great post tomorrow.....Sara and I are celebrating our 4 year wedding anniversary......shutting down for the night.......
For Tina and Paula - Get Your free 3 months here: http://www.trulia.com/truliapro/promo/
Offer ends July 31, 2008
Night all.....
Rudy
Social Media Guru at Trulia</description> <content:encoded><![CDATA[<p>Hi Ines!</p><p>I promise I&#8217;ll leave my thoughts on your great post tomorrow&#8230;..Sara and I are celebrating our 4 year wedding anniversary&#8230;&#8230;shutting down for the night&#8230;&#8230;.</p><p>For Tina and Paula &#8211; Get Your free 3 months here: http://www.trulia.com/truliapro/promo/</p><p>Offer ends July 31, 2008</p><p>Night all&#8230;..</p><p>Rudy<br
/> Social Media Guru at Trulia</p> ]]></content:encoded> </item> <item><title>By: Tina Merritt</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11617</link> <dc:creator>Tina Merritt</dc:creator> <pubDate>Fri, 20 Jun 2008 01:05:24 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11617</guid> <description>I got the Twitter message from Trulia yesterday that Trulia Pro had launched and started researching it last night.  Thanks for finishing my research!  I&#039;m off to sign up and see if I can find those 3 free months!
Tina in Virginia</description> <content:encoded><![CDATA[<p>I got the Twitter message from Trulia yesterday that Trulia Pro had launched and started researching it last night.  Thanks for finishing my research!  I&#8217;m off to sign up and see if I can find those 3 free months!</p><p>Tina in Virginia</p> ]]></content:encoded> </item> <item><title>By: Paula Henry</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11616</link> <dc:creator>Paula Henry</dc:creator> <pubDate>Fri, 20 Jun 2008 00:46:52 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11616</guid> <description>Maureen -
I did not see the three month free option - I even looked for a place to put your name:)
I do like Trulia and like you - would like to choose the feed they publish.....you mean they don&#039;t accept AMEX. Hmmmm...
I&#039;ll check it out more - thanks for an excellent review.</description> <content:encoded><![CDATA[<p>Maureen &#8211;</p><p>I did not see the three month free option &#8211; I even looked for a place to put your name:)</p><p>I do like Trulia and like you &#8211; would like to choose the feed they publish&#8230;..you mean they don&#8217;t accept AMEX. Hmmmm&#8230;</p><p>I&#8217;ll check it out more &#8211; thanks for an excellent review.</p> ]]></content:encoded> </item> <item><title>By: Aria Schoenfelt, Austin Luxury Homes</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11609</link> <dc:creator>Aria Schoenfelt, Austin Luxury Homes</dc:creator> <pubDate>Thu, 19 Jun 2008 21:05:28 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11609</guid> <description>Finally, something nice to say about Trulia!  I&#039;m sure you will get a barage of emails and comments back for this.  Many agents are upset with Trulia right now because they are climbing up search engine results.  They are succeeding because they are offering information in a very usable way to both consumers and agents.  I don&#039;t subscribe to any Realtor.com services because of price and, well frankly, confusion.  Trulia keeps it simple and doesn&#039;t try to limit any information to the consumer as NAR and others try to do.
I for one will admit that I am not the keeper of information.  I am the analyzer of information because of the experience and knowledge that I have.  Without that, I&#039;d be a scrambling agent.  With that, I&#039;m a successful Real Estate Consultant.
As for Trulia climbing up the Google ladder, I think they&#039;ve earned it.  I will also admit that although I think I have a great website and that it does produce results for me, I am really no match for anyone who works on web development and marketing full-time (however those who simply want my money to produce me a mediocre site are no match for my drive and passion.)  If you can&#039;t beat &#039;e,. join &#039;em!
If Trulia&#039;s Google presence bothers you, use a &quot;no follow&quot; tag when you link to them.  Add it into the link code.  It looks like this:
rel=&quot;no-follow&quot;
Just add the no-follow part.  I do, however, believe in giving credit where credit is due.  If you use their RSS feeds, widgets, etc, don&#039;t you think you should make sure to leave their branding and give them a link somewhere?
Anyway if you want more on that, I recommend reading &lt;a href=&quot;http://liveaustinrealestate.com/blog/is-google-taking-over-the-world/&quot;&gt;Is Google Taking Over the World?&lt;/a&gt; where I ramble much further into this sub-topic.
Anyway, I had a post on this topic of Maureen&#039;s great post.</description> <content:encoded><![CDATA[<p>Finally, something nice to say about Trulia!  I&#8217;m sure you will get a barage of emails and comments back for this.  Many agents are upset with Trulia right now because they are climbing up search engine results.  They are succeeding because they are offering information in a very usable way to both consumers and agents.  I don&#8217;t subscribe to any Realtor.com services because of price and, well frankly, confusion.  Trulia keeps it simple and doesn&#8217;t try to limit any information to the consumer as NAR and others try to do.</p><p>I for one will admit that I am not the keeper of information.  I am the analyzer of information because of the experience and knowledge that I have.  Without that, I&#8217;d be a scrambling agent.  With that, I&#8217;m a successful Real Estate Consultant.</p><p>As for Trulia climbing up the Google ladder, I think they&#8217;ve earned it.  I will also admit that although I think I have a great website and that it does produce results for me, I am really no match for anyone who works on web development and marketing full-time (however those who simply want my money to produce me a mediocre site are no match for my drive and passion.)  If you can&#8217;t beat &#8216;e,. join &#8216;em!</p><p>If Trulia&#8217;s Google presence bothers you, use a &#8220;no follow&#8221; tag when you link to them.  Add it into the link code.  It looks like this:</p><p>rel=&#8221;no-follow&#8221;</p><p>Just add the no-follow part.  I do, however, believe in giving credit where credit is due.  If you use their RSS feeds, widgets, etc, don&#8217;t you think you should make sure to leave their branding and give them a link somewhere?</p><p>Anyway if you want more on that, I recommend reading <a
href="http://liveaustinrealestate.com/blog/is-google-taking-over-the-world/">Is Google Taking Over the World?</a> where I ramble much further into this sub-topic.<br
/> Anyway, I had a post on this topic of Maureen&#8217;s great post.</p> ]]></content:encoded> </item> <item><title>By: Rudy from Trulia.com</title><link>http://agbeat.com/editorials/real-estate/is-trulia-getting-right-what-realtorcom-is-getting-wrong/#comment-11604</link> <dc:creator>Rudy from Trulia.com</dc:creator> <pubDate>Thu, 19 Jun 2008 20:05:17 +0000</pubDate> <guid
isPermaLink="false">http://agentgenius.com/?p=2206#comment-11604</guid> <description>Hi Maureen!
Interesting image :) Thanks for some really great perspective. I&#039;ll jump back to leave a more thoughtful comment after the radio show on real estate radio at 4:20pm today - http://www.truliablog.com/2008/06/19/trulia-on-real-estate-radio-usa-today-420pm-est/
Rudy
Social Media Guru at Trulia</description> <content:encoded><![CDATA[<p>Hi Maureen!</p><p>Interesting image <img
src='http://agbeat.wpengine.netdna-cdn.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> Thanks for some really great perspective. I&#8217;ll jump back to leave a more thoughtful comment after the radio show on real estate radio at 4:20pm today &#8211; http://www.truliablog.com/2008/06/19/trulia-on-real-estate-radio-usa-today-420pm-est/</p><p>Rudy<br
/> Social Media Guru at Trulia</p> ]]></content:encoded> </item> </channel> </rss>
