If YOU Are Infamous or Invisible, You Are Doomed!

What are you famous for?

When I say famous, I’m not referring to  egomaniacal-fame, faux-fame or lame-fame.

I like Webster’s Definition:

fa·mous

Function: adjective

Etymology: Middle English, from Anglo-French, from Latin famosus, from fama fame Date: 14th century

1 a : widely known b : honored for achievement

2 : excellent, first-rate

People choose real estate agents who are famous for positive skills, traits and knowledge.

Things Like:

1. Trustworthiness
2. Candor
3. Market Knowledge
4. Sharing
5. Dependability
6. Creativity
7. Experience
8. Leadership
9. Marketing Excellence
10. Technical Savvy
11. Other positive skills, traits or knowledge.

Positive fame attracts opportunity.

Conduct a candid self-inventory.  Poll your friends, ask them to be brutally honest.  Ask yourself and them, “What am I famous for?”.  It’s not important that you are perceived as famous for many things.  It is important that you are famous for one or two things.

To improve success:

1. Work on expanding your fame to include additional positives
2. Consciously, through marketing and personal performance, build on your current fame.

If you discover that you’re famous for being famous, or you’re famous for negative traits [see list below], then you’re Infamous.

1. Running late
2. Cluelessness
3. Laziness
4. Rude behavior
5. Emotional volatility
6. Braggadocios behavior
7. Closed Mindedness
8. Inconsistent
9. Egoism
10. Selfishness
11. Whining
12. Gossip
13. Blaming
14. Bullshit

Being infamous repels opportunity.

It’s hard to attract opportunity when people are running away from you.  Or worse, sabotaging your future.

Conduct a candid self-inventory.  Ask yourself  if you’re infamous for anything on the list above.  If your answer is yes, get to work of correcting infamous behaviors and perceptions.

As I shared earlier, it’s not important that you are perceived as famous for many things.  It is important that you are perceived as famous for one or two positive things.

To avoid doom and  improve success, infamous agents should IMMEDIATELY:

1. Consciously work on eliminating negative traits.
2. Consciously work on expanding their fame to include additional positives.
3. Consciously, through marketing and personal performance, build on current fame.

There is something worse the being infamous, it’s called being an invisible-secret-agent.

Are you an invisible-secret-agent?

You know the story.  If being a Real Estate Agent was a crime, would you be arrested for suspicious activity?   Would a jury of civilians find you stone cold guilty?  Would a jury convict you?  If the jury could be persuaded to set you free, then you’re an invisible-secret-agent.

The reason invisible-secret-agenta are doomed is, nobody know they exist.  If nobody knows they exist, they won’t be invited to help and they won’t earn referral recommendations.

To avoid doom and improve success, invisible-secrect-agents should IMMEDIATELY:

1. Decide what traits, skills and knowledge they want to be famous for.
2. Consciously, through marketing and personal performance become famous.

The Next Move?

Conduct a candid self-inventory.  Poll your friends, ask them to be brutally honest.  Decide what requires change.  Change it.

Get crack’n.

That is all.

Cheers.

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Keywords: Marketing

Topics: How to, Marketing, Public Relations, Real Estate, Realtors