Comments on: How One Company Conquered Video http://agbeat.com/editorials/real-estate/how-one-company-conquered-video/ News, insights, tools, and inspiration for business owners and professionals Tue, 22 May 2012 19:01:13 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Cedric Vanterpoolhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-60990 Cedric Vanterpool Sun, 11 Oct 2009 06:19:03 +0000 http://agentgenius.com/?p=17377#comment-60990 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading: "How One Company Conquered Video | Real Estate Opinion MAG - AgentGenius" (http://twitthis.com/ukrjnt) (via @mazzinteractive)</span></span> Reading: "How One Company Conquered Video | Real Estate Opinion MAG – AgentGenius" (http://twitthis.com/ukrjnt) (via @mazzinteractive)

]]> By: Tony Mazzarella Jrhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-60991 Tony Mazzarella Jr Sun, 11 Oct 2009 05:25:47 +0000 http://agentgenius.com/?p=17377#comment-60991 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Reading: "How One Company Conquered Video | Real Estate Opinion MAG - AgentGenius" (http://twitthis.com/ukrjnt)</span></span> Reading: "How One Company Conquered Video | Real Estate Opinion MAG – AgentGenius" (http://twitthis.com/ukrjnt)

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86720 AgentGenius Wed, 30 Sep 2009 20:46:15 +0000 http://agentgenius.com/?p=17377#comment-86720 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow I forgot to add the fact that from each agent video and listing video on our YouTube channel we drive visito... http://cli.gs/JL28E</span></span> #agnow I forgot to add the fact that from each agent video and listing video on our YouTube channel we drive visito… http://cli.gs/JL28E

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86721 AgentGenius Wed, 30 Sep 2009 20:46:11 +0000 http://agentgenius.com/?p=17377#comment-86721 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow Thanks Amy for sharing in these comments what the Coldwell Banker brand is doing from a national level and @... http://cli.gs/pXuAs</span></span> #agnow Thanks Amy for sharing in these comments what the Coldwell Banker brand is doing from a national level and @… http://cli.gs/pXuAs

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86722 AgentGenius Wed, 30 Sep 2009 19:41:27 +0000 http://agentgenius.com/?p=17377#comment-86722 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow Cool Amy. Just hooked Coldwell up with a featured collection page at PropertunityKnocks.Com: http://propertu... http://cli.gs/YB347</span></span> #agnow Cool Amy. Just hooked Coldwell up with a featured collection page at PropertunityKnocks.Com: http://propertu… http://cli.gs/YB347

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86723 AgentGenius Wed, 30 Sep 2009 17:00:21 +0000 http://agentgenius.com/?p=17377#comment-86723 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow Thanks for all you comments - wow some quite emotional. If you read my post closely, you will see that I did... http://cli.gs/ZAr48</span></span> #agnow Thanks for all you comments – wow some quite emotional. If you read my post closely, you will see that I did… http://cli.gs/ZAr48

]]> By: David Marine - Coldwell Bankerhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-39024 David Marine - Coldwell Banker Wed, 30 Sep 2009 15:58:36 +0000 http://agentgenius.com/?p=17377#comment-39024 I forgot to add the fact that from each agent video and listing video on our YouTube channel we drive visitors to view more details or contact an agent on coldwellbanker.com to help drive leads back to agents who produce the videos. I forgot to add the fact that from each agent video and listing video on our YouTube channel we drive visitors to view more details or contact an agent on coldwellbanker.com to help drive leads back to agents who produce the videos.

]]> By: David Marine - Coldwell Bankerhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-39022 David Marine - Coldwell Banker Wed, 30 Sep 2009 15:53:37 +0000 http://agentgenius.com/?p=17377#comment-39022 Thanks Amy for sharing in these comments what the Coldwell Banker brand is doing from a national level and @houseyourmom I appreciate your insights. It's ironic that you mention the Flip Cam because we actually did just cut a deal with Flip to provide discount codes to all our agents across the country to get Flip Cams. We're also providing training on producing video listings, agent videos and community videos. All these videos can be uploaded through our intranet site and displayed on our national YouTube page as well as be featured on the appropriate listing or agent page on coldwellbanker.com. A lot of the comments have referenced the content or style of the video, so while initially we were focusing on getting videos onto our site the push is now getting the RIGHT type of videos on our site. There's a learning curve as you can imagine but we feel we're headed in the right direction as a brand and to give our agents a unique marketing platform. Thanks Amy for sharing in these comments what the Coldwell Banker brand is doing from a national level and @houseyourmom I appreciate your insights. It’s ironic that you mention the Flip Cam because we actually did just cut a deal with Flip to provide discount codes to all our agents across the country to get Flip Cams.

We’re also providing training on producing video listings, agent videos and community videos. All these videos can be uploaded through our intranet site and displayed on our national YouTube page as well as be featured on the appropriate listing or agent page on coldwellbanker.com.

A lot of the comments have referenced the content or style of the video, so while initially we were focusing on getting videos onto our site the push is now getting the RIGHT type of videos on our site. There’s a learning curve as you can imagine but we feel we’re headed in the right direction as a brand and to give our agents a unique marketing platform.

]]> By: houseyourmomhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-39014 houseyourmom Wed, 30 Sep 2009 13:21:58 +0000 http://agentgenius.com/?p=17377#comment-39014 Cool Amy. Just hooked Coldwell up with a featured collection page at PropertunityKnocks.Com: http://propertunityknocks.com/featured-video-collections/coldwell-banker/ Coldwell should consider building their own similar video gallery page and routing the leads generated off of it to agents who produce video? Cool Amy. Just hooked Coldwell up with a featured collection page at PropertunityKnocks.Com: http://propertunityknocks.com/featured-video-collections/coldwell-banker/

Coldwell should consider building their own similar video gallery page and routing the leads generated off of it to agents who produce video?

]]> By: Amy Chorewhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-39006 Amy Chorew Wed, 30 Sep 2009 02:08:55 +0000 http://agentgenius.com/?p=17377#comment-39006 Thanks for all you comments - wow some quite emotional. If you read my post closely, you will see that I didn't say the videos had losts of views or that they were "amazing." All I am saying it that they are trying. they learned from their first try. I did get a response from Coldwell Banker that I want to share: Hi Amy. I came across your blog post about “how one company conquered video” and wanted to reach out to you about what Coldwell Banker is doing nationally. You featured one of our local companies but as a brand CB has made a huge push in online video with the creation of our YouTube channel called Coldwell Banker On Location (http://youtube.com/coldwellbanker). We launched it in May and thru our intranet site agents/brokers can upload video listings, agent videos, community videos and more and populate our mapping feature on our the Youtube channel. In the first 4 months, we’ve had nearly half a million visits to the channel making it the most visited real estate channel on Youtube. Also our agents have uploaded over 4,000 video listings and nearly 5,000 total videos to the channel. We’re pleased to see what Bob is doing in CT because it matches our national initiative. Not sure if there’s a bigger story here that interests you but just wanted to pass that along. Thanks for all you comments – wow some quite emotional. If you read my post closely, you will see that I didn’t say the videos had losts of views or that they were “amazing.” All I am saying it that they are trying. they learned from their first try. I did get a response from Coldwell Banker that I want to share:

Hi Amy. I came across your blog post about “how one company conquered video” and wanted to reach out to you about what Coldwell Banker is doing nationally. You featured one of our local companies but as a brand CB has made a huge push in online video with the creation of our YouTube channel called Coldwell Banker On Location (http://youtube.com/coldwellbanker).

We launched it in May and thru our intranet site agents/brokers can upload video listings, agent videos, community videos and more and populate our mapping feature on our the Youtube channel. In the first 4 months, we’ve had nearly half a million visits to the channel making it the most visited real estate channel on Youtube. Also our agents have uploaded over 4,000 video listings and nearly 5,000 total videos to the channel.

We’re pleased to see what Bob is doing in CT because it matches our national initiative. Not sure if there’s a bigger story here that interests you but just wanted to pass that along.

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86724 AgentGenius Tue, 29 Sep 2009 18:59:17 +0000 http://agentgenius.com/?p=17377#comment-86724 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow Just wanted to apologize for the last part of that comment. Not fair to assume their was an affiliate relati... http://cli.gs/71tnG</span></span> #agnow Just wanted to apologize for the last part of that comment. Not fair to assume their was an affiliate relati… http://cli.gs/71tnG

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86725 AgentGenius Tue, 29 Sep 2009 18:00:13 +0000 http://agentgenius.com/?p=17377#comment-86725 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow Conquered Video? Coldwell Banker's approach, while more progressive than most was likely a wasted effort... http://cli.gs/W5hQz</span></span> #agnow Conquered Video?

Coldwell Banker’s approach, while more progressive than most was likely a wasted effort… http://cli.gs/W5hQz

]]> By: houseyourmomhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-38995 houseyourmom Tue, 29 Sep 2009 14:59:14 +0000 http://agentgenius.com/?p=17377#comment-38995 Just wanted to apologize for the last part of that comment. Not fair to assume their was an affiliate relationship. Instead, I should have given Mr. Fiorito props for at least giving it a go... Just wanted to apologize for the last part of that comment. Not fair to assume their was an affiliate relationship. Instead, I should have given Mr. Fiorito props for at least giving it a go…

]]> By: houseyourmomhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-38992 houseyourmom Tue, 29 Sep 2009 13:52:55 +0000 http://agentgenius.com/?p=17377#comment-38992 Conquered Video? Coldwell Banker's approach, while more progressive than most was likely a wasted effort. Fred's right, these are lame. And Bob's right. How is anyone gonna see these things? What Coldwell Banker should do is this: 1. Work out a deal with Flip or Vado so that their agents could by cameras at a discount. 2. Help each of their agents set up a Youtube account and understand how to upload videos from their cameras and do some very basic editing using Youtube's built in features. 3. Assign each agent a theme to video around. Examples: Neighborhood Driving Videos, Interviews With Home Sellers, Interviews With Home Buyers, Featured Businesses, etc. 4. Give each company agent a Video Blog page featuring a youtube gallery similar to the approach on display over at PropertunityKnocks.Com. 5. Make sure effective lead capture elements are built into these video blog pages. 6. Promote the overall video blog site to the public via a massive Facebook ads campaign. The result? Coldwell Banker does something that would accomplish a lot more for their agents (and the company as a whole) then working out some sleazy affiliate relationship with a vendor and taking a little something more from their agents. Sorry for being skeptical here. But doesn't it seem more like CB conquered their agents wallets here a little more effectively than they did video? Conquered Video?

Coldwell Banker’s approach, while more progressive than most was likely a wasted effort. Fred’s right, these are lame. And Bob’s right. How is anyone gonna see these things?

What Coldwell Banker should do is this:

1. Work out a deal with Flip or Vado so that their agents could by cameras at a discount.

2. Help each of their agents set up a Youtube account and understand how to upload videos from their cameras and do some very basic editing using Youtube’s built in features.

3. Assign each agent a theme to video around. Examples: Neighborhood Driving Videos, Interviews With Home Sellers, Interviews With Home Buyers, Featured Businesses, etc.

4. Give each company agent a Video Blog page featuring a youtube gallery similar to the approach on display over at PropertunityKnocks.Com.

5. Make sure effective lead capture elements are built into these video blog pages.

6. Promote the overall video blog site to the public via a massive Facebook ads campaign.

The result?

Coldwell Banker does something that would accomplish a lot more for their agents (and the company as a whole) then working out some sleazy affiliate relationship with a vendor and taking a little something more from their agents.

Sorry for being skeptical here. But doesn’t it seem more like CB conquered their agents wallets here a little more effectively than they did video?

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86726 AgentGenius Mon, 28 Sep 2009 23:29:36 +0000 http://agentgenius.com/?p=17377#comment-86726 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow "And if you see and them on video they may just like you a little bit more!" How is anyone going to see them? http://cli.gs/UMXjX</span></span> #agnow “And if you see and them on video they may just like you a little bit more!”

How is anyone going to see them? http://cli.gs/UMXjX

]]> By: AgentGeniushttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-86727 AgentGenius Mon, 28 Sep 2009 23:04:46 +0000 http://agentgenius.com/?p=17377#comment-86727 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">#agnow Seriously now... these are some lame videos. What a waste of marketing money. I can't imagine any buyer or s... http://cli.gs/WH6Vv</span></span> #agnow Seriously now… these are some lame videos. What a waste of marketing money. I can’t imagine any buyer or s… http://cli.gs/WH6Vv

]]> By: Bobhttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-38968 Bob Mon, 28 Sep 2009 19:29:33 +0000 http://agentgenius.com/?p=17377#comment-38968 "And if you see and them on video they may just like you a little bit more!" How is anyone going to see them? “And if you see and them on video they may just like you a little bit more!”

How is anyone going to see them?

]]> By: Fred Romanohttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-38967 Fred Romano Mon, 28 Sep 2009 19:04:41 +0000 http://agentgenius.com/?p=17377#comment-38967 Seriously now... these are some lame videos. What a waste of marketing money. I can't imagine any buyer or seller being interested in this. Seriously now… these are some lame videos. What a waste of marketing money. I can’t imagine any buyer or seller being interested in this.

]]> By: Glenn in Napleshttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-38936 Glenn in Naples Sun, 27 Sep 2009 12:11:13 +0000 http://agentgenius.com/?p=17377#comment-38936 IMHO - videos will be used more extensively in the future as the fear of the camera becomes less or people are forced in the video world. IMHO – videos will be used more extensively in the future as the fear of the camera becomes less or people are forced in the video world.

]]> By: Vincent Soccihttp://agbeat.com/editorials/real-estate/how-one-company-conquered-video/#comment-38931 Vincent Socci Sun, 27 Sep 2009 04:44:01 +0000 http://agentgenius.com/?p=17377#comment-38931 Thanks for sharing the article, Amy! Congratulations to the CB Premier team in Berlin for the great videos... very impressive! Thanks for sharing the article, Amy! Congratulations to the CB Premier team in Berlin for the great videos… very impressive!

]]>