Are Google AdWords Now Actually Worthwile Since Adding Location Targeting?
Finally a reason to use AdWords
We’ve talked for some time on AG about AdWords from how to set up a campaign to manage one effectively and this week, Google announced a major change in the AdWords platform that adds value to real estate agents nationally- they’ve added user location targeting.
For AdWords clients looking to advertise locally, they now offer “location extensions” which work by allowing you to “dynamically return relevant business addresses with your clients’ text ads based on a user’s location and search terms.” Google claims to make this process simple with a quick six step process.
With 87% of buyers beginning their home search online and that number growing, do you think it’s worthwhile having even a small targeted AdWords campaign for your brokerage or even a specific listing?
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This article published on Thursday, December 17th, 2009 at 12:03 am | Contact the editor
Topics: News, Real Estate, Social Media
About this Columnist (Full Profile)
AGBeat Editor-in-Chief: Lani, named one of Real Estate’s 100 Most Influential, as well as 12 Most Influential Women in Real Estate, is a business writer hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often burried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.
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This sounds great in theory.
The truth is that Google location targeting is far from perfect. So far my results have been far from accurate. Ill be waiting a few months for them to iron out the kinks before I start utilizing it heavily.
Answer to your question? Absolutely. The 2009 NAR consumer survey said that 44% of survey respondents found their Agent through friends or contacts, where did the other 54% find their Agent? A new opportunity, and an inexpensive one.
I don`t really like google adwords myself. I think you should go focus on organic results.
I agree that if you’re going to stress about the internet at all, you should be focused on organic search results and rock solid SEO.
Just the same, though? Buy the adwords. It’s not expensive and the ROI will be MASSIVE if you pull even a single sale through that. And the odds are definitely in your favor for that to happen eventually.
I’m wary of the logic that you’ve “Gotta” be on adwords because your competition is — even if it’s technically true, it’s important to bear in mind that the real winner in that kind of battle is Google. The house always wins. I think it’s simpler + more effective to just stick to the basic case for Adwords: they get results. That’s enough of a reason, in 2010.
Google AdWords are very good for niche marketing with little or SEO inexperienced competition (that happens left and right on internet). Otherwise deal with serious marketing budget – all of your competitors will click on your ad at least once.
Has anyone dealt with any other forms of CPC advertising such as Yahoo Marketing, Facebook Ads, Kontera, etc?